Grocery Retailing in Latin America

June 2021

Grocery retailing recorded a sales decline in Latin America in 2020, with most countries seeing worsening performances, including particularly steep declines in Argentina and Peru. Local economies, and therefore many households’ financial circumstances, were badly hit by the measures taken to contain the spread of Coronavirus (COVID-19). However, grocery retailing is expected to register healthy annual growth rates over the forecast period, in spite of the pandemic’s lingering economic impact.

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Key findings

COVID-19 hits grocery retailing in 2020

Although grocery retailers were generally allowed to remain open, as “essential retail”, they were still negatively impacted by the pandemic in 2020. The economic consequences of the measures taken to control the spread of the virus, such as job losses, meant that household disposable incomes were feeling the pinch in 2020.

Forecourt retailing a major “loser” in 2020

Forecourt-based retailers were heavily affected by the pandemic in 2020. Steep declines in sales were down to the major reduction in road traffic, particularly at outlets not located close to residential areas. With travel severely restricted in much of 2020, losses in consumer traffic and sales were high. Although some traditional grocery retailers were able to meet the demand for local neighbourhood shopping facilities, many struggled during the pandemic, with independent outlets in particular finding it hard to cope with the extra financial burden caused by COVID-19.

Development of e-commerce and digital technology

With consumers reluctant to leave home for fear of coming into contact with COVID-19, e-commerce, including click-and-collect, gained in popularity as a safe and convenient means of shopping. Retailers, in addition to developing their own e-commerce operations, were also teaming up with last mile delivery companies to supply home shoppers. The launch of the PIX instant payment solution by the Central Bank of Brazil in late 2020 was also seen as the ideal option for small businesses looking to accept digital payments.

Positive growth expected in the forecast period

In spite of the pandemic’s economic impact, grocery retailing will return to positive growth from 2021. Discounters will remain popular thanks to their low prices, while any channels struggling in 2020 are expected to record healthy growth rates in 2021.

Introduction

Scope
Key findings

Regional Overview

Latin America’s grocery retailing sales in decline
Latin America to see positive annual growth in the forecast period
Mexico continues to record positive growth in 2020
Mexican gains unable to offset the declines in Argentina and Brazil
Modern grocery retailers outperform their traditional counterparts
Dip in sales as pandemic impacts disposable incomes in 2020

Leading Companies and Brands

Limited concentration due to independent traditional grocery retailers
Walmart remains the clear leader in grocery retailing
Brazil and Mexico the main revenue generators for the leading players
Walmart has the top two brands in Latin America

Forecast Projections

After the decline seen in 2020…
…grocery retailing is set for positive growth over the forecast period

Country Snapshots

Argentina: Market Context
Argentina: Competitive and Retail Landscape
Bolivia: Market Context
Bolivia: Competitive and Retail Landscape
Brazil: Market Context
Brazil: Competitive and Retail Landscape
Chile: Market Context
Chile: Competitive and Retail Landscape
Colombia: Market Context
Colombia: Competitive and Retail Landscape
Costa Rica: Market Context
Costa Rica: Competitive and Retail Landscape
Dominican Republic: Market Context
Dominican Republic: Competitive and Retail Landscape
Ecuador: Market Context
Ecuador: Competitive and Retail Landscape
Guatemala: Market Context
Guatemala: Competitive and Retail Landscape
Mexico: Market Context
Mexico: Competitive and Retail Landscape
Peru: Market Context
Peru: Competitive and Retail Landscape
Uruguay: Market Context
Uruguay: Competitive and Retail Landscape
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