Ivan Salazar
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Ivan Salazar

Consultant

Santiago

Spanish, English

Ivan is a Consultant focused on pricing, forecasting, automation and research modernization. He leads scalable methodologies, data validation and cross-market initiatives, including the global rollout of Euromonitor’s CPI framework.

Ivan advises clients and research teams across financial services, consumer markets and pricing, with particular expertise in Latin America. His work spans market sizing, forecasting, inflation, payments, insurance, retail, travel, food and home-related industries. Before joining Euromonitor full-time, Ivan worked in banking, strategic planning, asset management and consulting. He has experience in business transformation, financial analysis, process improvement and multidisciplinary project leadership.

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Top Five Trends Shaping Pet Care in 2026

Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.

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Global Insight Manager: Pet Care
Article

What Latin America's Home Care Market Demands

Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.

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Consultant