No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Hong Kong
English, Thai, Chinese
June works in the central project team for consumer finance at Euromonitor International, leading this research across Southeast Asia and Hong Kong. She has additional expertise covering research for Thailand, including industries such as pet care, dairy products and alternatives, fresh food, and food and drinks.
June works closely with the sales team in Euromonitor’s Singapore office to help and support with client engagement, particularly with Thai companies. Prior to her career at Euromonitor, June worked in real estate in Thailand.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.