No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
Spanish, Castilian, English
Liseth Galvis is a Senior Research Analyst at Euromonitor International, based in London, with a focus on food and nutrition industries.
Liseth covers research projects on the packaged and fresh food industries for Spain, Italy and Portugal. In addition to this, she authors content covering global company profiles and strategy briefings. Liseth has a particularly deep interest in consumer insights around pet care and snacks, and has a special interest in sustainability. Liseth has experience in consumer analysis and macroeconomic insights. She previously worked for Economic Perspectives, a consultancy group, and as an advisor for FENALCO, the National Trade Federation of Colombia.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.