Dubai
English, Tagalog
Monique is a Senior Analyst with Euromonitor International, based in the company’s Dubai office. She is the dairy products and alternatives global project lead and the food and nutrition regional lead for The Middle East and North Africa.
Monique is an essential part of the food and nutrition research team, providing strategic recommendations to the world’s largest fmcg companies active in the food industry. She actively engages with the main industry players, creates datasets, authors briefings, and is regularly featured in both local and international media outlets. She has more than 13 years of experience in the market research industry from both the client and agency side. A seasoned speaker, she has delivered keynote presentations at international conferences and webinars such as Gulfood, Anuga, ISM, and the More than Food webinar hosted by the European Union.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
