Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Natalia Theofilopoulou
ConsultantLondon
English, Greek, Modern (1453�), Italian
Natalia has a lead role in research, data and analyses covering the packaged and fresh food industries, with an in-depth focus on the UK market. Beyond this national specialism, she contributes to broader understanding of global trends via strategic briefings and further market evaluation through global company profiles.
Natalia has a deep interest in consumer insights around staple foods and fresh food, and specialises in Euromonitor International’s Forecast Model, integrating intuitive forecasting with quantitative techniques. Natalia holds an MSc in International Marketing and Brand Management and a Master's in Economics.
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The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
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Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
