The forecast period is expected to see dramatic increases in demand for a wide range of non-grocery items among the increasingly affluent population of Cameroon. In response, it is expected that the country’s leading chained non-grocery retailers will continue to invest in the expansion of their respective outlet networks and distribution systems.
One of the crucial factors that is expected to spur positive growth in non-grocery retailers over the forecast period is improving consumer sentiment. With income levels rising and the lifestyles of affluent urban professionals living in Douala and Yaoundé constantly becoming closer to the lifestyles of people living in major cities in countries with more developed economies around the world, there are likely to be huge opportunities for non-grocery retailers to generate higher sales among a much wider consumer base.
The forecast period is expected to see e-commerce play a greater role in the operations of Cameroon’s leading non-grocery retailers. Following the withdrawal of pan-African e-commerce giant Jumia from Cameroon during the review period, there are now opportunities for chained non-grocery retailers to take advantage of the void that has been left by the unavailability of Jumia to cater to the needs of tech-savvy young Cameroonian professionals.
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Understand the latest market trends and future growth opportunities for the Non-Grocery Retailers industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Non-Grocery Retailers industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Operators whose primary focus is selling merchandise that is not food/drink/tobacco from retail outlets, kiosks, or market stalls. This is the aggregation of general merchandise stores, apparel and footwear specialists, appliances and electronics specialists, home products specialists, health and beauty specialists, leisure and personal goods specialists, and other non-grocery retailers.See All of Our Definitions
This report originates from Passport, our Non-Grocery Retailers research and analysis database.
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