Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Paula Valdes
Research AssociateMexico City
Spanish, English, Italian
Paula has worked on projects across the US, Mexico and Canada, researching industries such as Snacks, Travel, Consumer Appliances, Home Care and Tissue & Hygiene.
Paula researches industries' performance in terms of sizes and market shares, providing qualitative and quantitative data that support actual and future understanding of the markets. She has previousy worked on the snacks industry from the client's marketing point of view. Focusing her research on understanding fully her industries to provide rich qualitative data, developing well sourced and supported research across her projects.
Related to Snacks
Article
The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Article
Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
