Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.
Find content by

Proximity Payments Growing in Eastern Europe

6/29/2020
Ivan Khoruzhyy Profile Picture
Ivan Khoruzhyy Bio
Share:

Mobile wallets and proximity payments are gaining significant ground in Eastern Europe. They are popular in such countries as Poland, Russia, Ukraine and Czech Republic, with millions of consumers routinely utilizing them. While Apple Pay leads the region, local players such as Poland's BLIK are also emerging. BLIK allows payments as well as peer-to-peer transfers and ATM withdrawals.

However, it is struggling to dent the share of larger players. In the wake of the coronavirus pandemic, proximity payments will continue to rise, as they provide a contactless solution to payment. Euromonitor International estimates that in 2020, mobile proximity payments in Eastern Europe are going to show a very strong dynamic, exceeding a 30 percent growth rate.

Interested in more insights? Subscribe to our content

Shop Our Reports

Customer Loyalty Ecosystems

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one…

View Report

Top 100 City Destinations Index 2023

Euromonitor International’s Top 100 City Destinations Index 2023 uncovers the leading city players which have improved their economic and business activity,…

View Report

Global Inflation Tracker: Q4 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;