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Sarah Wood
Research AnalystLondon
English
Sarah is a Research Analyst working across a range of industries. She is based in London.
Sarah's research focus to date has covered industries across home and technology and drinks and tobacco. She has also worked closely with the company's Consulting department. Prior to joining Euromonitor, Sarah completed her master's degree at UCL in London, after which she worked for a software company for a year before moving into research.
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Related to Alcoholic Drinks
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
