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Tomomi Fujikawa
ConsultantTokyo
Japanese, English
Tomomi is a Consultant at Euromonitor International with a focus on drinks and tobacco. Based in Tokyo, Tomomi has been with Euromonitor since 2019.
Tomomi covers the latest market trends, prospects and competitive landscape across the drinks, nicotine and cannabis industries, as well as themes such as mindfulness and wellness. Tomomi has been quoted widely in print; some examples include Nikkei Asian Review and Tea & Coffee Trade Journal. She has also shared her insights at conferences, including Global Consumer Trends 2022, hosted by Euromonitor International. Tomomi previously worked for a governmental organisation, where she provided the latest information of foreign markets for Japanese audiences on economies, politics and market trends.
Expertise
Related to Drinks
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
