The ageing of the US population, with lower immigration and weak fertility reducing demographic momentum, is shifting business focus towards increasing value per customer. Rising inequality and higher living costs are reinforcing demand for both premium and value offerings, while the middle market continues to shrink. Ageing consumers will drive spending on healthcare and wellness. Single-person households, AI adoption and digital commerce are reshaping lifestyles and shopping habits.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in US report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in US report answers:
- How consumers in US are changing
- What are key changes in US population, society and generational structure and how it is affecting businesses?
- What is the household structure in US and how it is changing consumer landscape?
- What are key income groups in US? What is the outlook for the future?
- Where consumers are spending the money in US?
- How is the consumer mindset in US changing?
- In US, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in US?
Scope
Key findings
Key drivers affecting consumers in the US in 2025
How developments today shape consumer of tomorrow
Today 2025: Reduced immigration slows population growth
Cultural backgrounds of immigrants are increasingly diverse
Obesity and diabetes prevalence set to increase
Tomorrow 2040: Growth slows, but is fastest among older generations
Population growth slows as immigration is curbed
Urbanisation continues, while the working-age population shrinks
Opportunities for growth
Eli Lilly widens affordable GLP-1 access as obesity care goes direct-to-consumer
Today 2025: Household sizes are larger than the developed countries average
Single person households the leading type, and fastest growing
House prices have risen sharply
Tomorrow 2040: Rapid growth expected in high-income households
Most households have female heads, but traditional gender roles persist
The US is highly advanced digitally, with consumers seeking convenience and efficiency
Opportunities for growth
Amazon brings agentic AI into the home with Alexa+
Today 2025: The cost of living has risen significantly in recent years
Lowest income households hit hardest by price rises for essentials
More consumers are concerned with their financial situation than are comfortable with it
Tomorrow 2040: 45-64 year-olds will remain the highest income group
The gender pay gap is expected to increase in the long term
Southern cities expected to see the fastest growth in consumer expenditure
Opportunities for growth
ThredUp’s AI-led resale model turns value-seeking into record growth
Key findings consumer survey
High quality in household essentials is particularly favoured across all generations
US consumers slower than their global peers to modernise their shopping behaviour
US consumers more inclined to focus on themselves than on the wider world
US consumers show little optimism regarding their financial outlook
The gender employment gap is narrowing while the pay gap is increasing
Opportunities for growth
Case study: OpenAI’s Instant Checkout makes ChatGPT a shopping channel
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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