Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Drinks
From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Find content by
The Caffeine Paradox
7/8/2021
Share:
Interested in more insights?
Subscribe to our content
Latest Insights
Plant-Based Foods & Proteins Summit Asia 2023
19 September 2023Top Drink Trends at the IFT FIRST Conference
11 August 2023Shop Our Reports
Navigating Inflation: How to Win in Private Label - Lessons from France, Germany and the UK
Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market…
View ReportChanging Consumer Needs and Opportunities for Tea in Asia Pacific
Amidst the cost of living crisis and an inflationary environment, tea in Asia Pacific remains a resilient category, owing to its inelastic demand. Nevertheless,…
View ReportGlobal Inflation Tracker: Q3 2023
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies…
View Report