Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Drinks
From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
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The Caffeine Paradox
7/8/2021
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