Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

The Caffeine Paradox

Matthew Barry Profile Picture
Matthew Barry Bio

Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".

Interested in more insights? Subscribe to our content

Latest Insights

Food Ingredients Africa

Euromonitor International 23 May 2022

Sustainable Dairy Alternatives

Euromonitor International 12 May 2022

Africa's Big 7

Euromonitor International 25 April 2022

Shop Our Reports

The Rise of Countertop Beverage Systems in Soft Drinks

Soft drinks and, moreover, the plastic bottles that are used as packaging, have drawn attention for not being sustainable enough. Home soda makers are competing…

View Report

Where Consumers Shop for Alcoholic Drinks

Both on- and off-trade alcoholic drinks recorded a volume increase in 2021. Underlying on-trade demand remains strong. Yet, bars, pubs and restaurants are under…

View Report

World Market for Alcoholic Drinks

From the apocalyptic levels of pandemic disruption to the joyous return to hospitality venues, social gatherings and revenge conviviality, the alcoholic drinks…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More