Vishnu Vardhan
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Vishnu Vardhan

Research Manager

Bengaluru

English

Vishnu is a Research Manager with expertise on India. He works with various clients to help them understand the dynamics of various consumer goods industries in India.

Vishnu leads a research team of six in Bangalore. He oversees all research projects for India, ensuring they provide value to our clients through data and insight. Prior to joining Euromonitor, he worked at Deloitte, where he was responsible for developing thought leadership insights regarding the global retail, travel and hospitality industries.

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Article

El Niño's Potential Impact on Latin American Consumer Goods

A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.

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Proteinmaxxing and the Future of Protein Demand

At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?

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NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

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