No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Bengaluru
English
Vishnu is a Research Manager with expertise on India. He works with various clients to help them understand the dynamics of various consumer goods industries in India.
Vishnu leads a research team of six in Bangalore. He oversees all research projects for India, ensuring they provide value to our clients through data and insight. Prior to joining Euromonitor, he worked at Deloitte, where he was responsible for developing thought leadership insights regarding the global retail, travel and hospitality industries.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.