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YanMing Cheung
AnalystHong Kong
Chinese, English
Yan Ming is a Research Analyst based in Euromonitor's Hong Kong office.
Yan Ming's research focus covers the latest trends and essential local insight on the packaged food and tobacco industries in Hong Kong. Yan Ming previously worked in a think tank, conducting qualitative social research.
Expertise
Related to Nutrition
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The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
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Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
