No claim, no gain: Winning your category with irrefutable data
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Vilnius
English, Hungarian
Zsofia is a Research Manager based in Euromonitor's Vilnius office.
Zsofia manages a team of five analysts who are responsible for conducting market research and producing analyses on the food and nutrition industries for Nordic and Eastern European markets. Zsofia previously worked with home and technology industries as a consultant, improving industry research, writing articles and analysis, as well as communicating with Euromonitor clients to discuss trends and strategy.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.