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Zsofia Megyeri
Research ManagerVilnius
English, Hungarian
Zsofia is a Research Manager based in Euromonitor's Vilnius office.
Zsofia manages a team of five analysts who are responsible for conducting market research and producing analyses on the food and nutrition industries for Nordic and Eastern European markets. Zsofia previously worked with home and technology industries as a consultant, improving industry research, writing articles and analysis, as well as communicating with Euromonitor clients to discuss trends and strategy.
Related to Food and Nutrition
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The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Article
Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
