Ready meals is expected to demonstrate further growth in the foreseeable future, both in value and volume terms. Growth will be supported by population growth and the development of modern retail in the country over the forecast period.
Dry soup will continue to develop in Kazakhstan in the period to 2028 as it is a popular snack, especially amongst office workers, as it is satisfying, quick to prepare and convenient. The product should enjoy further demand going forward; however, growth may slow as, in the face of economic uncertainty, consumers will prioritise more essential items when shopping.
Chilled ready meals hold a small share of sales in total ready meals as they are considered to be non-essential and expensive. In times of economic instability, consumers tend to prioritise key products, and this is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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