The fast pace of consumer’s lifestyle is expected to drive sales of ready meals and soups in 2024 and beyond. Serbians are expected to put greater value on their time, with urban consumers particularly keen to minimise the time spent engaged in food preparation.
Rising prices are expected to dampen sales of ready meals in 2024 due to ongoing price sensitivity caused by the inflationary climate and pressure on household budgets. Soups are not expected to be as negatively impacted by the economizing trend because their price is quite low and attractive to price sensitive Serbians.
Competition is expected to intensify among leading players in the upcoming period as price remains key to Serbians. Consumers are expected to pay greater attention to taste and convenience when buying meals and soups.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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