The performance of meals and soups is expected to be fairly robust over the forecast period, with ready meals being the significant category and soups remaining negligible. This performance will be supported by the ongoing diversification in brands and specialist cuisines, alongside the expansion of retail channels, such as supermarkets opening in more rural areas.
As modern retail channels such as supermarkets continue to develop and expand in the country, we expect competition between brands and players to become more dynamic as their vie for attention. Within this, marketing activities will likely focus on brand awareness and distribution.
While modern trade remains an important channel to display meals and soups in Vietnam, we should not forget the importance of e-commerce in terms of distribution capacity. For example, as seen with Vissan launching its own sale-to-consumer website, and a number of players teaming up with third party platforms such as Lazada, Shoppe, and the like.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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