Sales of RTD tea are projected to continue growing at a steady pace over the forecast period in off-trade volume terms. Given the recent success of the category it is expected that companies will continue develop their product lines with the potential to add more varieties like sugar free and lower calorie products, as well as interesting new flavours and ingredients.
Sales of RTD tea are also expected to benefit from the government’s Vision 2030 strategy, part of which aims to bring 100 million visitors to the Kingdom by 2030. This should provide a particularly big boost to on-trade sales.
With players in RTD tea seemingly looking to target a younger audience of consumers in Saudi Arabia it is likely that they will focus on distribution and marketing channels which increase their chances of reaching these consumers. As such, players will likely continue to make strong use of social media platforms such as Instagram and Facebook to promote new and existing products, with eye catching videos and posts that can build engagement seen as key to building brand loyalty.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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