The growth rate of retail value sales for vitamins is expected to slow down in the upcoming years due to a decline in demand following the COVID-19 pandemic in Slovenia. Consumers will adopt a more relaxed approach and consume fewer products on a regular basis.
The forecast period is anticipated to witness a robust level of competition in the field of vitamins, as Slovenian brand manufacturers direct their attention towards introducing new products and fostering innovation. The aim is to broaden their customer base and discourage consumers from shifting to private label alternatives.
While growing preventative methods towards health and wellbeing has spurred the advancement of vitamins, it will also broaden the spectrum of competition encountered by the sector. The trend of health and wellness has, for instance, emerged as a significant driver for inventive products in packaged food and beverages in Slovenia, with numerous recent advancements incorporating the enrichment of vitamins and minerals alongside other functional components.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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