Vitamins

Market research on the market of Vitamins. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements in Middle East and Africa

Jul 2018

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements (VDS) in Latin America

Jun 2018

Growing preoccupation with health, greater concern for long-term disease prevention, and greater product variety are driving the VDS market in Latin America. The low current per capita consumption rate leaves much potential for growth, as consumers ...

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Strategy Briefing

Strategy Briefing

The OTC E-Commerce Index: Identifying the Factors That Lead to Online Sales Growth

Mar 2018

Euromonitor is excited to introduce the OTC e-commerce index, a resource to help OTC drug manufacturers determine the sales growth potential for various OTC products through e-commerce. When evaluating e-commerce opportunities, not all OTC products ...

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Strategy Briefing

Strategy Briefing

OTCs in E-Commerce: Opportunities and Barriers

Mar 2018

Internet retailing is the fastest growing distribution channel for OTC consumer health products worldwide. Consumers are increasingly moving toward the use of digital platforms for convenience and speed in delivery, which fit consumers’ busy lives. ...

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Country Report

Country Report

Vitamins in Nigeria

Jan 2018

Being affordable and widely available, vitamins in Nigeria is a fast-growing category as consumers require supplementation for dietary deficiency and to help with overall wellness. Particular vitamins are marketed to help with particular ailments, ...

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Country Report

Country Report

Vitamins in Taiwan

Jan 2018

In addition to being the dominant vitamins category in Taiwan, multivitamins is expected to register the most dynamic growth over the forecast period. The popularity of multivitamins is based mainly on the category’s broad appeal as general-purpose ...

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Strategy Briefing

Strategy Briefing

Consumer Health Global Industry Overview

Jan 2018

Consumer Health ended 2017 in flux, with growth in OTC drugs slackening in many markets due to price pressures from brick and mortar channels and as-yet slow uptick of sales via internet retailing. The market for vitamins and dietary supplements, on ...

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Country Report

Country Report

Vitamins in Chile

Jan 2018

Over the forecast period, the positive performance of vitamins will mainly be driven by the rising awareness of maintaining good health and the widespread move from the treatment of maladies (OTC products) to longer-term disease prevention (vitamins ...

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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements (VDS) in Western Europe

Jan 2018

While Western Europe is growing at the slowest global pace, the rise of the ageing population, a growing emphasis on prevention, and increasing interest in online self-education and e-commerce are still supporting growth. In particular, the region ...

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Country Report

Country Report

Vitamins in the Netherlands

Nov 2017

Vitamins is expected to increase in value at a CAGR of 1% at constant 2017 prices over the forecast period and this growth is set to be based mainly on the ageing of the Dutch population, while increasing healthcare costs are set to encourage the use...

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Country Report

Country Report

Vitamins in New Zealand

Nov 2017

Mid-2016 saw an innovative approach by traditional pharmaceutical company Bayer New Zealand, with the extension of its well-known multivitamins brand Berocca into energy drinks. It is available in effervescent tablets in three variants: Berocca ...

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Country Report

Country Report

Vitamins in Pakistan

Nov 2017

The lifestyles of urban Pakistani consumers are changing in line with rising disposable incomes and health and wellness awareness. Consumers are increasingly consuming supplements in a bid to improve health and reduce the signs of aging. Consumption ...

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Country Report

Country Report

Vitamins in Singapore

Nov 2017

Vitamins recorded strong current value growth in 2017, owing to busy lifestyles in Singapore. Faced with hectic work schedules, many Singaporeans do not have time to stay physically active, and often indulge in meals that are unbalanced in terms of ...

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Country Report

Country Report

Vitamins in Hong Kong, China

Nov 2017

Vitamins saw a positive value performance in Hong Kong in 2017. Consumers in Hong Kong are increasingly aware of the importance of health. They understand that it is essential to maintain a healthy body, and have started to look for ways in which to ...

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Country Report

Country Report

Vitamins in Ukraine

Nov 2017

Demand for vitamins will be greatly helped by Ukrainians’ growing realisation of the need to invest in their health to try and avoid falling ill, which is increasingly costly to cure. Many young Ukrainians have started following healthy lifestyles, ...

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Country Report

Country Report

Vitamins in Bosnia-Herzegovina

Nov 2017

The internet has revolutionised the way consumers gather information, opening them up to information they were not necessarily looking for. This phenomenon has been helpful in raising consumer awareness on the importance of healthy nutrition and the ...

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Country Report

Country Report

Vitamins in Bolivia

Nov 2017

Vitamins products are available under the Bolivian government’s health insurance programme, which covers elderly people, pregnant women and children under 5 years old. In addition, to improve the health of school-age children, some municipalities ...

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Country Report

Country Report

Vitamins in the Philippines

Nov 2017

Investing in promotional activities has proven to be one of the strategies most used by the biggest players in vitamins. This was observed over the review period, and remained a trend in 2017. With players vying to be different from their ...

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Country Report

Country Report

Vitamins in Uzbekistan

Nov 2017

Since children often have diarrhoea and other infectious diseases, antibiotics are used to treat them. After curing the inflammatory process, vitamin therapy is usually recommended for children. The therapy will help to rehabilitate their bodies and ...

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Country Report

Country Report

Vitamins in Guatemala

Nov 2017

Vitamins registered current value growth in 2017. Increased awareness from wishing to live healthier lives is the main driver for vitamins in Guatemala. A wide product portfolio at different prices allows vitamins to have a wide consumer base, at ...

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