The cola wars between Coca-Cola and Pepsi have long defined the global soft drinks industry. The two market leaders have continuously reshaped the carbonated drinks business through product innovation and marketing, leading to intense competition and unusually high levels of brand loyalty. However, digitisation and changing consumer preferences are leading to structural shifts in cola carbonates, setting up a new showdown between the market leaders as they need to rethink where and how to play.
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.