Retail and E-Commerce Our experts provide analysis on the retail industry, featuring insights from a local to global level on where and how consumers will shop across both traditional and emerging retail channels.

Euromonitor Reveals Top 5 Digital Consumer Trends in 2019

2/13/2019
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

CHICAGO – Global market research company Euromonitor International reveals the top five digital trends defining commerce this year, further exploring their impact in a webinar on Thursday, Feb. 21 at 9 a.m. CST.

Digital wellness, autonomous outlets, voice, customer-led experiences and the expansion of super apps will have the most impact on commerce in 2019.

For the first time ever, more than half of the global population will have internet access this year, according to Euromonitor International. However, consumers are emphasising a balance between time spent online versus offline, becoming more intentional and selective of their digital activities.

“Increased connectivity combined with technological advances has created massive upheavals in consumer expectations, lowered the barriers of entry for fast-moving companies and inspired new digital-first commerce avenues,” said Michelle Evans, head of digital consumer at Euromonitor International.

In 2019, autonomous outlets will continue gaining traction as companies invest in this technology to enter new channels and develop innovative business models.

Voice commerce accounted for only 1 percent of online purchases in the U.S. last year, increasing to 5 percent by 2023, according to Euromonitor International. With voice-enabled devices becoming mainstream, companies should prepare for new use cases to emerge and integrate these functions into existing strategies.

Improving the customer journey is the top concern for business leaders in the coming year, according to Euromonitor International’s Digital Consumer Industry Insights Survey. Technology will help companies deliver truly curated, personalised interactions, putting consumers in control of their shopping experiences.

Super apps—mobile apps that combine several features into a single platform—are going global with consumers and companies embracing their multifunctionality.

Register for Euromonitor International’s webinar, “Top 5 Digital Consumer Trends in 2019”, to understand how commerce will take shape this year at http://bit.ly/2MQIyMx.

– ENDS –

For further information, please contact:

Marissa Bosler

Senior Communications Executive - Euromonitor International

Tel: +1 312 922 1115 ext. 8908

Marissa.Bosler@Euromonitor.com

Interested in more insights? Subscribe to our content

Shop Our Reports

Global Inflation Tracker: Q2 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and…

View Report

Retailer Corporate Strategies in Marketplaces

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This…

View Report

E-commerce in Latin America

E-commerce continued to see positive growth in Latin America in 2022, in spite of the recent massive sales spike already seen in 2020 due to COVID-19…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More