Volume sales of Asian speciality drinks are expected to see only modest growth over the forecast period. Performance will be closely tied to consumer interest in products such as yoghurt drinks, fungus drinks, vinegar drinks and plant waters, with a lack of innovation and new product development likely to restrict further expansion.
As in the review period, players will increasingly tap into health and wellbeing trends which will fuel demand for products containing lactobacillus, a probiotic that is thought to improve gut health and support the immune system. These benefits became even more relevant during the time of the COVID-19 pandemic, when consumers strove to stay as healthy as possible.
Taiwanese people are widely acceptive towards Japanese products and brands, and thus Japanese culture will maintain its strong influence in the local market over the forecast period. Following the success of the Calpis brand, more Japanese brands are likely to enter the Taiwanese market.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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