Korean culture is growing in popularity in Germany, especially among younger consumers. This trend is being influenced by the arrival of K-pop, which is raising awareness of and interest in Korean and other Asian cultures.
Japanese and Korean cuisines are enjoying increasing popularity in Germany, supported by travel, specialist foodservice and retail formats and media coverage of both cultures. Moreover, both types of cuisine are perceived as particularly healthy, which could create opportunities for Asian speciality drinks over the forecast period.
Although the popularity of Korean and Japanese culture (especially among some teenagers) will continue to drive positive sales of Asian speciality drinks over the forecast period, the category remains rather limited to a niche audience. The limited availability of such soft drinks also hampers the category’s expansion potential, as to many local consumers, it remains rather exotic.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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