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Country Report

Asian Speciality Drinks in

Asian Speciality Drinks in Germany

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Shift to e-commerce maintains off-trade growth, although closure of foodservice establishments leads to slump in on-trade sales

The demand for Asian speciality drinks has been stable in the off-trade channel during the Coronavirus (COVID-19) pandemic. In particular, the category has benefited from the shift to e-commerce in soft drinks.

New taste experiences increase availability and awareness of Asian speciality drinks during “staycation”

Due to the ongoing pandemic, many consumers spent their summer holidays at home (“staycations”). While Germans usually travel, summer 2020 was a new experience for many consumers.

Thai Agro Foods remains the leader, but the ongoing emergence of small players boosts the share dominance of “others”

Thai Agri Foods Public Co Ltd (Foco brand) is expected to remain the only significant player in retail share terms over 2020 as a whole. However, the company is increasingly challenged by small players, which continue to emerge in the category.

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Asian Speciality Drinks Market Sample Report Asian Speciality Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Asian Speciality Drinks in Germany?
What are the major brands in Germany?
Who are the key consumers of Asian Speciality drinks in Germany?
Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Asian Speciality Drinks in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to e-commerce maintains off-trade growth, although closure of foodservice establishments leads to slump in on-trade sales

New taste experiences increase availability and awareness of Asian speciality drinks during “staycation”

Thai Agro Foods remains the leader, but the ongoing emergence of small players boosts the share dominance of “others”

RECOVERY AND OPPORTUNITIES

Experimentation during home seclusion and rising awareness of Asian options set to boost off- and on-trade sales in the forecast period

Growing popularity of Korean culture increases awareness of and interest in Korean soft drinks to offer potential development driver in the category

Focus on healthy nutrition offers opportunities for Asian beverages like aloe drinks and coconut drinks

CATEGORY DATA

Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Asian Speciality Drinks in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Shift to e-commerce maintains off-trade growth, although closure of foodservice establishments leads to slump in on-trade sales

New taste experiences increase availability and awareness of Asian speciality drinks during “staycation”

Thai Agro Foods remains the leader, but the ongoing emergence of small players boosts the share dominance of “others”

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Asian Speciality Drinks in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to e-commerce maintains off-trade growth, although closure of foodservice establishments leads to slump in on-trade sales

New taste experiences increase availability and awareness of Asian speciality drinks during “staycation”

Thai Agro Foods remains the leader, but the ongoing emergence of small players boosts the share dominance of “others”

RECOVERY AND OPPORTUNITIES

Experimentation during home seclusion and rising awareness of Asian options set to boost off- and on-trade sales in the forecast period

Growing popularity of Korean culture increases awareness of and interest in Korean soft drinks to offer potential development driver in the category

Focus on healthy nutrition offers opportunities for Asian beverages like aloe drinks and coconut drinks

CATEGORY DATA

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Germany

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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