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Country Report

Asian Speciality Drinks in

Asian Speciality Drinks in Germany

26 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lack of awareness the biggest challenge to category growth

The majority of German consumers are not aware of the existence of these products and therefore have not tried them. With many Asian speciality drinks resembling the taste of fruit juices but having more exotic flavours such as guava, aloe vera, passion fruit, lychee and mango, the category is likely to remain flat over the forecast period because of the general decline in juice.

On-trade continues to outperform the off-trade

While the off-trade continued to record fairly modest gains in 2017, the on-trade registered strong growth, albeit from a low base. This can be largely attributed to weak availability in most retail channels, making it difficult for consumers to find these products.

Demand for plant waters could positively impact Asian speciality drinks

Demand for coconut and other plant waters, such as birch tree water, in Germany has been on the rise for several years. Over the forecast period the category is expected to record significant growth in off-trade volume sales, which could positively impact Asian speciality drinks.

COMPETITIVE LANDSCAPE

Thai Agri Foods remains the leading player

The international company Thai Agri Foods remained the clear leader in Asian speciality drinks in 2017, commanding more than a third of both off-trade value and volume sales. Generally, competition in Asian speciality drinks in Germany is minimal as only a few companies sell their products in the country.

Other non-alcoholic drinks pose a challenge to the growth of Asian speciality drinks

Due to a lack of marketing activities and sales points for Asian speciality drinks, other similar categories such as coconut and other plant waters, juice and lemonade pose the biggest threat to the category. Similar in taste and type, manufacturers of Asian speciality drinks need to not only make consumers more aware of their products but also highlight the difference in taste and added characteristics in order to better compete with the above-mentioned categories.

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Asian Speciality Drinks Market Sample Report Asian Speciality Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Asian Speciality Drinks in Germany?
What are the major brands in Germany?
Who are the key consumers of Asian Speciality drinks in Germany?
Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Asian Speciality Drinks in Germany - Category analysis

HEADLINES

PROSPECTS

Lack of awareness the biggest challenge to category growth

On-trade continues to outperform the off-trade

Demand for plant waters could positively impact Asian speciality drinks

COMPETITIVE LANDSCAPE

Thai Agri Foods remains the leading player

Other non-alcoholic drinks pose a challenge to the growth of Asian speciality drinks

CATEGORY DATA

Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to grow

Naturalness and energy the main drivers of soft drinks value sales

Coca-Cola remains the leading player

Unique taste now more important to consumers

Smaller categories promise further growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Megatrends

Country Report

Asian Speciality Drinks in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lack of awareness the biggest challenge to category growth

On-trade continues to outperform the off-trade

Demand for plant waters could positively impact Asian speciality drinks

COMPETITIVE LANDSCAPE

Thai Agri Foods remains the leading player

Other non-alcoholic drinks pose a challenge to the growth of Asian speciality drinks

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Asian Speciality Drinks in Germany - Category analysis

HEADLINES

PROSPECTS

Lack of awareness the biggest challenge to category growth

On-trade continues to outperform the off-trade

Demand for plant waters could positively impact Asian speciality drinks

COMPETITIVE LANDSCAPE

Thai Agri Foods remains the leading player

Other non-alcoholic drinks pose a challenge to the growth of Asian speciality drinks

CATEGORY DATA

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to grow

Naturalness and energy the main drivers of soft drinks value sales

Coca-Cola remains the leading player

Unique taste now more important to consumers

Smaller categories promise further growth

MARKET DATA

APPENDIX

Fountain sales in Germany

DEFINITIONS

SOURCES

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