With tightening economic conditions and continued inflation causing spending pressures for Australian consumers, volume sales of Asian speciality drinks are expected to face headwinds. With significant increases in unit prices across the soft drinks category, consumers are likely to be more value-conscious in their spending, and more selective in their choice and frequency of purchase.
Health and wellness trends are expected to be an important driver of Australian consumers’ buying choices in soft drinks, as consumers have become more health-conscious over the course of the pandemic, and are seeking to maximise value with their purchases. Many Asian speciality drinks contain a variety of herbal and functional ingredients that are perceived as being more natural or as better-for-you, which is expected to drive consumption in the category.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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