Asian speciality drinks is forecast to record a further decline in volume sales over the forecast period as it lacks the popularity to sustain sales during times of difficult economic circumstances and price hikes. As such, supermarkets and other retailers are expected to reduce the number of brands they offer, and it is likely that the shelve space for this niche category will be reduced.
Despite expectations that this category is likely to remain niche, it is possible that the ongoing diversification of categories such as RTD tea, in response to consumer demand for novel flavours and ingredients, may lead to some overlap with the Asian speciality drinks customer base. This could encourage major manufacturers to explore the potential of some Asian speciality drinks products.
Dutch supermarket chains are increasingly successful in paying attention to the interests and demands of the various ethnic groups in Dutch society. Whilst so-called “ethnic food and beverages” were previously somewhat of an afterthought, retailers such as Albert Heijn and Jumbo are now becoming more serious in catering to a more diverse audience.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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