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Learn more22 pages, Feb 2018
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Asian speciality drinks is expected to see strong growth in off-trade volume terms over the forecast period. Rising health awareness will continue to fuel the performance of the category, as most products are functional and good for the health.
The competition from fresh beverages is strong. Many types of Asian speciality drinks, such as sugar cane juice and grass jelly, can easily be purchased in fresh formats.
Soft drinks manufacturers across categories have been adding functional benefits and making their beverages healthier, such as by offering reduced sugar, reduced calorie and low-fat versions to attract consumers. This makes the competition strong, and manufacturers of Asian speciality drinks will have to compete strongly to stand out from the crowd.
Hung Fook Tong Holdings held a strong lead in Asian speciality drinks in 2017 in off-trade value terms. The company was the only one to record growth in value share in 2017, whilst all the other players in the category posted declines.
In addition to having a strong product portfolio, Hung Fook Tong continuously surprises the public by introducing new products to the market and engaging heavily in marketing activities to maintain consumer awareness of its brands. More importantly, the company was publicly listed in July 2014, which gave it stronger financial capability so that it could invest more in its business.
Domestic players dominated Asian speciality drinks in 2017, as the leading three players were local. Global players are not strong in this category because they cannot manufacture drinks to suit the tastes of local people.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Asian Speciality Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Asian Speciality Drinks in Hong Kong, China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.