Asian Speciality Drinks in Hong Kong, China

PROSPECTS

Health claims support sales

Asian speciality drinks are largely consumed by people looking for natural remedies, with these products containing natural ingredients that have various health claims. For example, liver protection and detoxifying are common claims, with these products targeting students and the working class in particular.

Consumers favour lighter taste

Asian speciality drinks typically have a citrus flavour which is refreshing, but there are also some products with health claims that have a stronger and more unusual taste which is less appealing. The category is moving towards the former with ingredients such as rice water and rice bean water being used to create a lighter taste, with these ingredients also said to strengthen the spleen in Chinese medicine.

Asian speciality drinks receives lukewarm serving

Some consumers in Hong Kong believe that consuming too many cold drinks can reduce your blood circulation resulting in a lack of blood getting to your vital organs. Furthermore, during the winter many people, especially women, prefer their drinks to be lukewarm, partly because it make them easier to drink but also for health reasons.

COMPETITIVE LANDSCAPE

Local company leads with claims of natural remedies

Well-known local player Hung Fook Tong Holdings Ltd leads Asian speciality drinks thanks to its wide range of products and strong distribution. The company also regularly introduces new products targeted at specific audiences.

Lighter products from Korea appear in the market

The category has traditionally been led by local players which have a better understanding of the needs of Hong Kong’s residents. However, several Korean brands entered the category over the review period with these players offering lighter versions of Asian speciality drinks that are more popular with a younger audience.

Balancy achieves dynamic growth by targeting younger audience

Telford International Co Ltd witnessed the most dynamic growth in off-trade volume terms in 2018 thanks to the strong performance of its Balancy brand. With its Balancy Herbal Detox and Balancy Herbal Cool products the brand is targeted at a younger audience with bold and modern packaging.

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