Asian speciality drinks is predicted to record stable demand over the forecast period, driven mainly by the rising popularity for herbal-based options in Hong Kong. New product development is expected to drive value growth while offering greater variety and increasing interest.
Herbal tea has an established history in Hong Kong and is extremely popular as a traditional drink amongst older generations. However, rising health and wellness awareness amongst younger consumers is shifting their interest towards natural remedies, which is likely to further strengthen the image of Asian speciality drinks over the forecast period.
Local consumers are becoming increasingly sophisticated in their purchasing decisions when considering which food and beverages to buy since the pandemic, as they search for perceived healthy and functional options. Premiumisation within Asian specialty drinks is expected to be driven by both supply-side and demand-side.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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