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Country Report

Asian Speciality Drinks in

Asian Speciality Drinks in Malaysia

21 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New packaging designs are introduced amidst the decline in volume sales

In 2017, the poor performance of Asian speciality drinks was due to the decline in the performance of the economy, further worsened by the weakening of the currency. In order to boost sales, players revamped their packaging to create interest amongst consumers.

Forecast period trends

Over the forecast period, it is expected that Asian speciality drinks will continue declining in retail value terms at constant 2017 prices, due to the maturity of the category, as well as the rising competition from other categories with a strong health positioning, such as RTD tea. Furthermore, consumers are still likely to prefer the unpackaged Asian speciality drinks found in foodservice channels, due to their fresh taste.

COMPETITIVE LANDSCAPE

Yeo Hiap Seng leads Asian speciality drinks

Despite the category facing a decline in 2017, Yeo Hiap Seng continued to lead Asian speciality drinks in both retail volume and value terms. The leader benefits from its wide product portfolio, which is long-established in Malaysia, such as grass jelly and bandung.

Domestic players continue to dominate

In 2017, domestic players such as Yeo Hiap Seng and Fraser & Neave Holdings continued to lead Asian speciality drinks in both retail volume and value terms, due to their wide distribution networks and ability to appeal to the taste preferences of local consumers. Furthermore, they have introduced new packaging designs to generate interest and target younger consumers.

Forecast period trends

Over the forecast period, it is expected that Yeo Hiap Seng will continue to lead Asian speciality drinks, due to its strong brand equity amongst consumers, who grew up drinking it. Nonetheless, with strong competition from other categories, such as RTD tea, as well as new brands such as Calpis, it will be critical that the company continues to appeal to consumers’ growing health-consciousness by investing in healthier variants, such as reduced sugar products.

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Samples

Asian Speciality Drinks Market Sample Report Asian Speciality Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Asian Speciality Drinks in Malaysia?
What are the major brands in Malaysia?
Who are the key consumers of Asian Speciality drinks in Malaysia?
Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Asian Speciality Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New packaging designs are introduced amidst the decline in volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Yeo Hiap Seng leads Asian speciality drinks

Domestic players continue to dominate

Forecast period trends

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Asian Speciality Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New packaging designs are introduced amidst the decline in volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Yeo Hiap Seng leads Asian speciality drinks

Domestic players continue to dominate

Forecast period trends

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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