Following the introduction of the sugar tax for certain products in 2019, the government in Malaysia looks set to extend this to more food and beverage products over the forecast period. This is expected to reach Asian speciality drinks, as such products contain a high sugar content.
Due to the expected extension of the sugar tax impacting Asian speciality drinks, players in the category are looking to reduce the sugar content in their brands. Yeo Hiap Seng (M) Bhd (with its Yeo's Grass Jelly Drink brand in Asian speciality drinks), is actively engaged in product reformulation and sugar content reduction in order to introduce healthier product options, in line with the health and wellness trends which have been enhanced by the event of the pandemic.
Leading players such as Yeo Hiap Seng (M) Bhd and Fraser & Neave Holdings Bhd are anticipated to actively participate in food and beverage exhibitions, such as Malaysia International Halal Showcase and Tastefully Food Expo. Furthermore, such players are also expected to organise frequent competitions, such as lucky draws, alongside engaging with consumers over social media with photo competitions, whereby consumers take selfies of themselves drinking the products and submit them to the social media platform.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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