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Learn moreDec 2020
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While there has been no stockpiling of this category since the outbreak of COVID-19, retail volume sales have been growing stably in the year. This is due to the fact that certain flavours of Asian speciality drinks (such as grass jelly) are popular due to their benefit of lowering body temperature because of their cooling effect, with consumers thus buying more the products given that high temperatures are a symptom of COVID-19.
Yeo Hiap Seng and Fraser & Neave Holdings remain the leading players in Asian speciality drinks in off-trade value terms in 2020. While these players are recording further slight share increases in the year thanks to their strong distribution networks being well equipped to keep supply constant amid the pandemic, the aggregated presence of small players, included under “others” remains high.
Asian speciality drinks in Malaysia has long been dominated by traditional products, such as grass jelly, lychee, sugar cane, winter melon and bandung drinks. These are particularly popular during festive seasons, including Chinese New Year and Hari Raya.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Asian Speciality Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Asian Speciality Drinks in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.