Asian speciality drinks is expected to continue to decline in the forecast period in both the on-trade and off-trade channels in volume terms. The category is facing fierce competition from other kinds of beverages, such as carbonates, juice, bottled water and RTD tea, in both channels.
Vinegar drinks is suffering from a lack of new companies and products, resulting in declining on-trade and off-trade volumes. However, in order to differentiate, the brand Xinhe has launched a portable pocket-size pack of vinegar drinks for use in the office and outside of the home.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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