Asian speciality drinks continued its steady volume decline in 2018, influenced by the healthy living trend of local consumers. Flavours of packaged Asian speciality drinks such as Grass Jelly, Sugarcane and Bandung traditionally have a high sugar content.
Volume sales of Asian speciality drinks are expected to continue declining over the forecast period, driven by the growing healthy living trend amongst local consumers and the potential sugar tax, which will have a negative impact on categories with high sugar content. Product reformulation towards reduced sugar variants is not expected to occur on a wide scale for Asian speciality drinks, as most flavours are traditionally sweet, and it will be difficult to significantly reduce sugar without compromising the flavour.
Asian speciality drinks continued to also decline in on-trade volume terms. Packaged Asian speciality drinks are fairly common in on-trade outlets like hawker centres and coffee shops, where they traditionally come packaged in metal cans.
Yeo Hiap Seng continued to lead Asian speciality drinks in off-trade value terms due to the strong branding of its flagship brand Yeo’s and extensive channel outreach. Yeo’s has been a well-known brand amongst local consumers for decades, with its grass jelly and sugar cane flavours being among the best-selling.
Asian speciality drinks witnessed a lack of marketing and product innovation in 2018, with leading players Yeo Hiap Seng, F&N Foods and Sheng Sheng F&B Industries focusing their resources elsewhere. This category is perceived to be small by volume and in decline due to the healthy living trend, driving the major players to focus their efforts and resources on soft drinks they consider to be more significant and lucrative, such as RTD tea and juice.
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This industry report originates from Passport, our Soft Drinks market research database.