Executive Summary

Mar 2019
PROSPECTS
Asian speciality drinks fails to find sweet spot amongst consumers

Asian speciality drinks continued its steady volume decline in 2018, influenced by the healthy living trend of local consumers. Flavours of packaged Asian speciality drinks such as Grass Jelly, Sugarcane and Bandung traditionally have a high sugar content.

Reduced sugar unlikely to garner favour with consumers

Volume sales of Asian speciality drinks are expected to continue declining over the forecast period, driven by the growing healthy living trend amongst local consumers and the potential sugar tax, which will have a negative impact on categories with high sugar content. Product reformulation towards reduced sugar variants is not expected to occur on a wide scale for Asian speciality drinks, as most flavours are traditionally sweet, and it will be difficult to significantly reduce sugar without compromising the flavour.

Consumers prefer freshly prepared Asian speciality drinks

Asian speciality drinks continued to also decline in on-trade volume terms. Packaged Asian speciality drinks are fairly common in on-trade outlets like hawker centres and coffee shops, where they traditionally come packaged in metal cans.

COMPETITIVE LANDSCAPE
Yeo Hiap Seng retains dominance

Yeo Hiap Seng continued to lead Asian speciality drinks in off-trade value terms due to the strong branding of its flagship brand Yeo’s and extensive channel outreach. Yeo’s has been a well-known brand amongst local consumers for decades, with its grass jelly and sugar cane flavours being among the best-selling.

Major players focus elsewhere

Asian speciality drinks witnessed a lack of marketing and product innovation in 2018, with leading players Yeo Hiap Seng, F&N Foods and Sheng Sheng F&B Industries focusing their resources elsewhere. This category is perceived to be small by volume and in decline due to the healthy living trend, driving the major players to focus their efforts and resources on soft drinks they consider to be more significant and lucrative, such as RTD tea and juice.

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Asian Speciality Drinks in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Asian Speciality Drinks in Singapore?
  • What are the major brands in Singapore?
  • Who are the key consumers of Asian Speciality drinks in Singapore?
  • Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
  • What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Asian Speciality Drinks in Singapore - Category analysis

HEADLINES

PROSPECTS

Asian speciality drinks fails to find sweet spot amongst consumers
Reduced sugar unlikely to garner favour with consumers
Consumers prefer freshly prepared Asian speciality drinks

COMPETITIVE LANDSCAPE

Yeo Hiap Seng retains dominance
Major players focus elsewhere

CATEGORY DATA

Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Continuing decline for soft drinks due to health-consciousness
Strong government push for healthier drinks options
Coca-Cola Singapore competes using aggressive marketing and product innovation
Product development focuses on reduced sugar variants
Reduced sugar reformulations expected to be the norm over forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Singapore
Trends

SOURCES

Summary 1 Research Sources