Executive Summary

Mar 2019
PROSPECTS
More product variants and in-store promotions boost sales

The increasing number of Asian speciality drinks that are entering the retail market is having a positive impact on sales growth in both volume and current value terms. Although the leading player in this category saw its sales decline in 2018, this did not affect the overall category as the number of new products being launched is triggering sales growth.

Modern channels will grow faster than traditional channels

New players in Asian speciality drinks realise that the leading brands Larutan Cap Kaki Tiga and Larutan Cap Badak have very strong distribution networks in traditional channels. New players are therefore trying to focus more on targeting the consumer segment that usually visits modern channels.

COMPETITIVE LANDSCAPE
Kino Indonesia Tbk PT maintains its leading position in 2018

Kino Indonesia Tbk PT continued to lead Asian speciality drinks in off-trade value share terms in 2018. There has been no more recent innovation from the company since the launch of PET bottles a few years ago.

Sinde Budi Sentosa PT continues to decline in 2018

Sinde Budi Sentosa PT continued to experience negative sales growth in 2018. The lack of innovation in pack types and flavour choices were seen as the main reasons for this.

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Asian Speciality Drinks in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Asian Speciality Drinks in Indonesia?
  • What are the major brands in Indonesia?
  • Who are the key consumers of Asian Speciality drinks in Indonesia?
  • Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
  • What recent packaging innovation and market trends have appeared in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Asian Speciality Drinks in Indonesia - Category analysis

HEADLINES

PROSPECTS

More product variants and in-store promotions boost sales
Modern channels will grow faster than traditional channels

COMPETITIVE LANDSCAPE

Kino Indonesia Tbk PT maintains its leading position in 2018
Sinde Budi Sentosa PT continues to decline in 2018

CATEGORY DATA

Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks sales growth improves in 2018
Weakening purchasing power impacts all categories’ performances
Lack of new brands entering the market
On-trade records faster growth than off-trade
Continued positive growth expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Indonesia
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources