The increasing number of Asian speciality drinks that are entering the retail market is having a positive impact on sales growth in both volume and current value terms. Although the leading player in this category saw its sales decline in 2018, this did not affect the overall category as the number of new products being launched is triggering sales growth.
New players in Asian speciality drinks realise that the leading brands Larutan Cap Kaki Tiga and Larutan Cap Badak have very strong distribution networks in traditional channels. New players are therefore trying to focus more on targeting the consumer segment that usually visits modern channels.
Kino Indonesia Tbk PT continued to lead Asian speciality drinks in off-trade value share terms in 2018. There has been no more recent innovation from the company since the launch of PET bottles a few years ago.
Sinde Budi Sentosa PT continued to experience negative sales growth in 2018. The lack of innovation in pack types and flavour choices were seen as the main reasons for this.
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This industry report originates from Passport, our Soft Drinks market research database.