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Learn moreDec 2020
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Prior to the emergence of the pandemic, demand for the smaller category of Asian speciality drinks was waning in South Korea, despite rising interest in health and wellness trends. Nevertheless, COVID-19 has strengthened sentiment towards a range of packaged foods and beverages which have an immune-boosting positioning, with the latter factor driving stronger off-trade growth for the category in 2020.
Increasing interest in local ingredients is influencing Asian speciality drinks in South Korea. The “newtro” trend, referring to a combination of new and retro that offers a modern interpretation of the old era, has emerged amongst the young generation in the country, which has seen an increasing number of South Koreans seek local drinks recipes from retailers.
KT&G Corp strengthened its overall leadership of Asian speciality drinks in 2020 due to its long-standing presence in the category in addition to aggressive marketing campaigns. The company’s annual holiday television commercials continue to attract consumers who search for holiday gifts, with the player offering affordable red ginseng gift sets through e-commerce sites, which appeal to more price-sensitive consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Asian Speciality Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Asian Speciality Drinks in South Korea market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.