Asian speciality drinks is expected to continue benefiting from the increased focus on health and wellness stemming from COVID-19. Furthermore, as Japan continues to see rapid ageing within its population, demand should also be driven by the focus on healthy ageing, with consumers increasingly looking for products that can help them remain healthy and active for longer.
Japanese consumers have a generally positive image of fermented products. They associate fermented products with gut health, which is believed to help to boost immunity.
Vinegar drinks should also benefit from the increased focus on health and wellness, and the consumer base is expected to expand to the younger generation, as these are perceived as guilt-free drinks. The market for vinegar drinks has been growing since around 2015, but the main consumers have been those in their 50s and 60s who are concerned about health issues.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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