On-trade sales in Asian speciality drinks are expected to sustain steady growth throughout the forecast period, albeit at a slower rate than in 2022, with volumes not expected to return to pre-pandemic levels until 2025 Demand will be boosted by the loosening of pandemic-related restrictions and the continued recovery of foodservice, as well as the return of tourism to the country. Retail volume rates will also grow, in line with rising levels of health consciousness, which will fuel demand for Asian speciality drinks, especially bird’s nest varieties.
Asian speciality drinks still holds strong growth potential as it is still relatively immature, with very few players. During the forecast period, it is expected that any new players entering the category will be predominantly large companies who are already active within soft drinks overall.
Over the forecast period, both local and international players are expected to focus on product innovation and distribution , rather than marketing activities, since Asian speciality drinks is not expected to develop to into a significant category within soft drinks. In particular, opportunities will arise from growing health and wellness trends, with more “better-for-you” products expected, as seen with the launch of Justnet Bird’s Nest with vitamin C and kiwi flavour.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!