Asian Speciality Drinks in Vietnam

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Asian Speciality Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Asian Speciality Drinks in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Asian Speciality Drinks in Vietnam?
  • To what extent are health considerations impacting consumption of Asian Speciality Drinks in Vietnam?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Vietnam?
  • Which are the leading brands in Asian Speciality Drinks in Vietnam?
  • What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
  • How are products distributed in Asian Speciality Drinks in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Asian Speciality Drinks in Vietnam - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Asian speciality drinks maintains a positive retail performance due to such products being seen as good for general health and wellbeing during the pandemic
Few players in the category due to low levels of investment return, with Nature Bird’s Nest being the most popular
New variants in health and wellness Asian speciality drinks are being introduced

PROSPECTS AND OPPORTUNITIES

On-trade sales will rebound in 2022, in line with the recovery of foodservice
Asian speciality drinks has potential to grow in line with increasing health and wellness trends
Big soft drinks players expected to expand their portfolios into Asian speciality drinks

CATEGORY DATA

Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021 Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Vietnam
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks

This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.

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This report originates from Passport, our Asian Speciality Drinks research and analysis database.

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