Consumer Lifestyles in India

June 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in India report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in India report answers:

  • How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in India purchase decisions?
  • Where and how do consumers shop in India?
  • What health-related activities do consumers in India participate in?
  • What megatrends should I focus on in India (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in India 2024
Personal traits and values
Consumers in India feel concerned about rising cost of essential goods
Older generations prioritise spending time with closest family
Indian c onsumers feel comfortable expressing identity with friends and family
Indian consumers open to trying new brands and services after doing some research
Millennials strongly optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Exercising at home remains a frequent home activity among all generations
Millennials most active in their leisure time spent online
Voice of the consumer (1)
Energy efficient homes remain number one desired feature
All generations deem safe home locations their number one priority
Indian consumers lookout for safe destinations when planning a trip
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in India look for healthy ingredients in food and beverages
Voice of the consumer (2)
Apart from millennials, someone else cooks and prepares the meals in the household
Indian consumers cook and prepare meals daily
Baby boomers most typically to say they are vegetarian or vegan
Indians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Young Indians want to feel comfortable expressing their identity in their work environment
Consumers want a job that enables a divide between work and personal life
Voice of the consumer (3)
All generations agree on the importance of job security
Indian consumers desire to work from home
Working life survey highlights
Health and wellness
Indian consumers engage in walking or hiking nearly daily
Yoga is the number one stress-reduction activity among Indians
Respondents think health and nutritional properties is the most influential product feature
Voice of the consumer (4)
Millennials most active in using tech to manage and track their health
Health and wellness survey highlights
Shopping and spending
Consumers in India visit stores that offer loyalty programs or memberships
Voice of the consumer (5)
Older generations prefer buying higher quality branded goods
Gen Z prefers high quality shopping locations
Locally-owned shops guaranteed support from Gen Z and Gen X consumers
Older generations prioritise ethical shopping habits
Millennials most active in their engagement and interactions with brands online
Recommendations from friends and family trusted the most by Indian consumers
Voice of the consumer (6)
Consumers expect to increase spending on education the most
Gen Z not very comfortable with their current financial position
Shopping and spending survey highlights
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