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Country Report

Debit Transactions in

Debit Cards in Chile

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards dominate but growth limited by maturity and concerns over fraud

The Chilean debit market is now mature, with the average number of debit cards per person standing at the second highest level in Latin America, closely behind Brazil. Through strategies like Banco Estado’s Cuenta Rut, which offers debit cards to practically anyone with an ID Number, and retailers that target riskier segments of the market, debit cards have become the basic financial product in the market.

Arrival of immigrants seeking stability boosts demand for debit cards

Towards the end of the review period, there was an influx of immigrants from different Latin American countries looking for new economic opportunities. During 2018, President Sebastian Piñera announced the possibility of gradually regulating 300,000 immigrants who live in the country without documentation.

Transbank facing growing competition from Multicaja and new payment formats

Chile is one of the few countries in Latin America with only one credit card POS operator, with Transbank historically owning the POS network that allows for credit and debit cards to perform payments. While Multicaja, the company’s main rival, has been operating for over 10 years, it has only recently acquired a licence to operate VISA and MasterCard credit and debit cards.

COMPETITIVE LANDSCAPE

Arrival of new wave of underserved immigrants expanding market

Both operators and issuers are targeting prospective clients that need financial support and have recently started working in the country or have become part of the banked population (15+ years old). Indeed, both of these consumer groups offer strong business potential.

VISA extends product range through partnership with Banco Estado

Due to recurring debit card fraud in Chile, Banco del Estado recently announced an agreement with VISA to issue its cards in products related to “Cuenta Rut” (equivalent of a debit card), current accounts, and electronic cheque books. The technology that VISA uses in its products allows for Banco del Estado to add an electronic chip to its card portfolio, thus improving security associated with this type of card.

MasterCard extends presence via strategic alliance with Falabella

In response to VISA’s success with its co-branded debit card offer, MasterCard is also investing in establishing better commercial deals with Falabella to boost the company’s shares within the cards market. As one of the top players in the market, Falabella co-branding is highly demanded by leading operators, which are rapidly migrating their respective portfolios in a bid to secure strong positioning in this category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Chile?
What are the major operators and issuers in Chile?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Chile, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Chile - Category analysis

Charge Cards in Chile - Company Profile

PROSPECTS

Credit Cards in Chile - Category analysis

Credit Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Consumer segmentation intensified by expansion of retail banking

Focus on perks and loyalty schemes helps to attract consumers

Positive outlook for credit cards, despite concerns over fraud

COMPETITIVE LANDSCAPE

Players look to expand client bases via co-branded cards and alliances

Offer of digital banking apps helps to attract consumers

Banco Santander reaps benefits of focusing on consumer loyalty

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Chile - Category analysis

Debit Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Debit cards dominate but growth limited by maturity and concerns over fraud

Arrival of immigrants seeking stability boosts demand for debit cards

Transbank facing growing competition from Multicaja and new payment formats

COMPETITIVE LANDSCAPE

Arrival of new wave of underserved immigrants expanding market

VISA extends product range through partnership with Banco Estado

MasterCard extends presence via strategic alliance with Falabella

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Chile - Category analysis

Pre-Paid Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards continue to evolve and attract consumers

Metro de Santiago fuels development of closed loop pre-paid cards

Gift cards continue to facilitate shopping experience

COMPETITIVE LANDSCAPE

AFT remains only player within physical open loop pre-paid market

Metro de Santiago focusing on pre-paid market

Companies showing growing interest in open loop pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2016-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Chile - Category analysis

Store Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Shift from store cards to co-branded cards continues

Retailers targeting expanding market of unbanked immigrants

Store cards continue creating value with partnerships

COMPETITIVE LANDSCAPE

Falabella remains leading store card issuer by leveraging retail network

Leading retailers continue to migrate client portfolios

Empresas Hites solidifies leading position by targeting new wave of immigrants

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2014-2019
Table 78 Store Cards Transactions 2014-2019
Table 79 Store Cards in Circulation: % Growth 2014-2019
Table 80 Store Cards Transactions: % Growth 2014-2019
Table 81 Store Cards: Number of Cards by Issuer 2014-2018
Table 82 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 83 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 84 Forecast Store Cards Transactions 2019-2024
Table 85 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 86 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Chile - Industry Overview

EXECUTIVE SUMMARY

Banking inclusion gap continues to narrow

Focus on attracting consumers by adding value through partnerships

Segmentation within financial services sector fuelled by entry of leading retailers

Spread of technology fuels development of new payment methods

Shift towards digitalisation continues but limited by fraud concerns

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2014-2019
Table 88 Number of ATMs: Units 2014-2019
Table 89 Value Lost to Fraud 2014-2019
Table 90 Card Expenditure by Location 2019
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 92 Domestic versus Foreign Spend 2019

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 94 Financial Cards by Category: Number of Accounts 2014-2019
Table 95 Financial Cards Transactions by Category: Value 2014-2019
Table 96 Financial Cards by Category: Number of Transactions 2014-2019
Table 97 Consumer Payments by Category: Value 2014-2019
Table 98 Consumer Payments by Category: Number of Transactions 2014-2019
Table 99 M-Commerce by Category: Value 2014-2019
Table 100 M-Commerce by Category: % Value Growth 2014-2019
Table 101 Financial Cards: Number of Cards by Issuer 2014-2018
Table 102 Financial Cards: Number of Cards by Operator 2014-2018
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 106 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 107 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 108 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 109 Forecast Consumer Payments by Category: Value 2019-2024
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 111 Forecast M-Commerce by Category: Value 2019-2024
Table 112 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards dominate but growth limited by maturity and concerns over fraud

Arrival of immigrants seeking stability boosts demand for debit cards

Transbank facing growing competition from Multicaja and new payment formats

COMPETITIVE LANDSCAPE

Arrival of new wave of underserved immigrants expanding market

VISA extends product range through partnership with Banco Estado

MasterCard extends presence via strategic alliance with Falabella

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Chile - Category analysis

Charge Cards in Chile - Company Profile

PROSPECTS

Credit Cards in Chile - Category analysis

Credit Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Consumer segmentation intensified by expansion of retail banking

Focus on perks and loyalty schemes helps to attract consumers

Positive outlook for credit cards, despite concerns over fraud

COMPETITIVE LANDSCAPE

Players look to expand client bases via co-branded cards and alliances

Offer of digital banking apps helps to attract consumers

Banco Santander reaps benefits of focusing on consumer loyalty

CATEGORY DATA

Debit Cards in Chile - Category analysis

Debit Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Debit cards dominate but growth limited by maturity and concerns over fraud

Arrival of immigrants seeking stability boosts demand for debit cards

Transbank facing growing competition from Multicaja and new payment formats

COMPETITIVE LANDSCAPE

Arrival of new wave of underserved immigrants expanding market

VISA extends product range through partnership with Banco Estado

MasterCard extends presence via strategic alliance with Falabella

CATEGORY DATA

Pre-Paid Cards in Chile - Category analysis

Pre-Paid Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards continue to evolve and attract consumers

Metro de Santiago fuels development of closed loop pre-paid cards

Gift cards continue to facilitate shopping experience

COMPETITIVE LANDSCAPE

AFT remains only player within physical open loop pre-paid market

Metro de Santiago focusing on pre-paid market

Companies showing growing interest in open loop pre-paid cards

CATEGORY DATA

Store Cards in Chile - Category analysis

Store Cards in Chile - Company Profile

HEADLINES

PROSPECTS

Shift from store cards to co-branded cards continues

Retailers targeting expanding market of unbanked immigrants

Store cards continue creating value with partnerships

COMPETITIVE LANDSCAPE

Falabella remains leading store card issuer by leveraging retail network

Leading retailers continue to migrate client portfolios

Empresas Hites solidifies leading position by targeting new wave of immigrants

CATEGORY DATA

Financial Cards and Payments in Chile - Industry Overview

EXECUTIVE SUMMARY

Banking inclusion gap continues to narrow

Focus on attracting consumers by adding value through partnerships

Segmentation within financial services sector fuelled by entry of leading retailers

Spread of technology fuels development of new payment methods

Shift towards digitalisation continues but limited by fraud concerns