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While the use of debit cards as online payment tools was quite limited before the onset of the COVID-19 crisis, the category saw huge growth over the course of 2020 as demand for e-commerce boomed during the pandemic. With consumers increasingly interested in engaging with e-commerce, a retail channel which is very much in line with the principles of social distancing, many online merchants began offering their customers the option to pay for their purchases using a debit cards.
Santander and Banco de Chile both launched new debit card-linked accounts during 2020 in response to the COVID-19 situation. While this can be seen primarily as a way of competing with Banco Estado’s category-defining Cuenta Rut card, it can also be viewed as an explicit attempt to attract consumers looking for new ways to reduce the sometimes high costs associated with holding a bank account.
One of the major impacts of the COVID-19 pandemic on Chile’s financial cards and payments industry is that both consumers and retailers have been motivated to move away from the use of cash, with debit cards one of the biggest winners from this scenario. A high proportion of debit cardholders were previously accustomed to having funds deposited into their debit card-linked accounts and then withdrawing the whole sum from an ATM so as to use cash to pay for every purchase.
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Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Chile with research from Euromonitor's team of in-country analysts.
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If you're in the Debit Transactions industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
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Euromonitor’s industry reports, including Debit Transactions in Chile, originate from our database within our Consumer Finance market share and market size database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.