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Country Report

Debit Transactions in

Debit Cards in Hungary

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A more transparent economy, with less cash in circulation in the payment ecosystem

Migrating payments to card, or electronic bank transfers within B2B, B2C and G2C transactions, are treated as a high priority among the other legislative and administrative tools to whiten the economy, and save on expenses related to cash management. Currently there is no limit on cash payments for consumers.

Larger card terminal networks, more advanced technologies, and internet retailing all drive card usage

The growing prevalence of card acceptance terminals across the country, and the ease of making contactless card payments, represent the key drivers of card usage in everyday shopping situations. Around 86% of cards already have the contactless payment option, and payment is particularly easy for transactions at values below HuF5,000, as these do not require a PIN.

Consumers increase use of existing cards rather seeking additional cards

The number of bank accounts and related debit cards has somewhat stagnated in Hungary. The market is highly mature, and there are no new customer segments on the horizon to stimulate growth.

COMPETITIVE LANDSCAPE

Intense marketing activity by Mastercard pushes usage

Mastercard, as the largest debit card operator, educates card holders regarding new features, with particular emphasis on smartphone usage for contactless payments. Such strategies especially target the younger, more affluent generation.

OTP Bank is the first to launch Apple Pay, but more set to follow

Owners of smartphones running the Android operation system have enjoyed NFC payments and the benefits of tokenised cards since 2016. The long-awaited launch of Apple Pay is set to give a strong boost to card payments, as OTP Bank, Erste Bank, CIB Bank and K&H Bank are among the largest operators to launch the service in 2019.

Takarékbank ZRT fully integrates the once independent savings cooperatives

Takarékbank Zrt fully integrated savings cooperatives under a single brand during 2019. This created the country’s largest banking network, with 750 branches and more than one million clients.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery Method

Instant download.

Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Hungary?
What are the major operators and issuers in Hungary?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Hungary, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Charge cards available only for corporate clients, set to remain niche offer

Commercial charge cards dominate, personal charge cards lack convenience

Charge cards unappealing as a product concept for small local enterprises

COMPETITIVE LANDSCAPE

Gradual withdrawal of banks from charge cards

American Express focuses on key global corporate clients

Limited demand expected for charge cards over forecast period

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Smart usage of credit cards promoted to reduce costs

Offers by co-branded partners / rebates remain key credit card selection criteria

Commercial credit cards are unappealing as alternatives offer better deals

COMPETITIVE LANDSCAPE

Mastercard instalments launched in Hungary, offering consumers greater control

Erste – Whizz Air co-branded card – less appealing offers for avid travellers

Reduced portfolio of credit cards and co-branded options

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

A more transparent economy, with less cash in circulation in the payment ecosystem

Larger card terminal networks, more advanced technologies, and internet retailing all drive card usage

Consumers increase use of existing cards rather seeking additional cards

COMPETITIVE LANDSCAPE

Intense marketing activity by Mastercard pushes usage

OTP Bank is the first to launch Apple Pay, but more set to follow

Takarékbank ZRT fully integrates the once independent savings cooperatives

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Subject to frequently changing regulations

Innovation in cards related to current accounts, effective cost controls

Gift cards offer greatest growth potential in closed-loop cards

COMPETITIVE LANDSCAPE

Revolut Ltd enters Hungarian market

Erzsébet Utalvány Plusz card to be withdrawn

Anti-money laundering directive limits potential of open-loop pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Store cards a redundant proposition

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increased terminal penetration and convenience underpin card use growth

Government initiatives contribute to shift away from cash

Open-loop pre-paid cards face uncertain future

Credit card environment continues to feel effects of Citigroup and American Express withdrawal

Shift away from cash to bolster card environment in coming years

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2014-2019
Table 78 Number of ATMs: Units 2014-2019
Table 79 Value Lost to Fraud 2014-2019
Table 80 Card Expenditure by Location 2019
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 82 Domestic versus Foreign Spend 2019

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 84 Financial Cards by Category: Number of Accounts 2014-2019
Table 85 Financial Cards Transactions by Category: Value 2014-2019
Table 86 Financial Cards by Category: Number of Transactions 2014-2019
Table 87 Consumer Payments by Category: Value 2014-2019
Table 88 Consumer Payments by Category: Number of Transactions 2014-2019
Table 89 M-Commerce by Category: Value 2014-2019
Table 90 M-Commerce by Category: % Value Growth 2014-2019
Table 91 Financial Cards: Number of Cards by Issuer 2014-2018
Table 92 Financial Cards: Number of Cards by Operator 2014-2018
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 96 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 97 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 98 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 99 Forecast Consumer Payments by Category: Value 2019-2024
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 101 Forecast M-Commerce by Category: Value 2019-2024
Table 102 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A more transparent economy, with less cash in circulation in the payment ecosystem

Larger card terminal networks, more advanced technologies, and internet retailing all drive card usage

Consumers increase use of existing cards rather seeking additional cards

COMPETITIVE LANDSCAPE

Intense marketing activity by Mastercard pushes usage

OTP Bank is the first to launch Apple Pay, but more set to follow

Takarékbank ZRT fully integrates the once independent savings cooperatives

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Charge cards available only for corporate clients, set to remain niche offer

Commercial charge cards dominate, personal charge cards lack convenience

Charge cards unappealing as a product concept for small local enterprises

COMPETITIVE LANDSCAPE

Gradual withdrawal of banks from charge cards

American Express focuses on key global corporate clients

Limited demand expected for charge cards over forecast period

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Smart usage of credit cards promoted to reduce costs

Offers by co-branded partners / rebates remain key credit card selection criteria

Commercial credit cards are unappealing as alternatives offer better deals

COMPETITIVE LANDSCAPE

Mastercard instalments launched in Hungary, offering consumers greater control

Erste – Whizz Air co-branded card – less appealing offers for avid travellers

Reduced portfolio of credit cards and co-branded options

CATEGORY DATA

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

A more transparent economy, with less cash in circulation in the payment ecosystem

Larger card terminal networks, more advanced technologies, and internet retailing all drive card usage

Consumers increase use of existing cards rather seeking additional cards

COMPETITIVE LANDSCAPE

Intense marketing activity by Mastercard pushes usage

OTP Bank is the first to launch Apple Pay, but more set to follow

Takarékbank ZRT fully integrates the once independent savings cooperatives

CATEGORY DATA

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Subject to frequently changing regulations

Innovation in cards related to current accounts, effective cost controls

Gift cards offer greatest growth potential in closed-loop cards

COMPETITIVE LANDSCAPE

Revolut Ltd enters Hungarian market

Erzsébet Utalvány Plusz card to be withdrawn

Anti-money laundering directive limits potential of open-loop pre-paid cards

CATEGORY DATA

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Store cards a redundant proposition

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increased terminal penetration and convenience underpin card use growth

Government initiatives contribute to shift away from cash

Open-loop pre-paid cards face uncertain future

Credit card environment continues to feel effects of Citigroup and American Express withdrawal