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Country Report

Debit Transactions in

Debit Cards in Hungary

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Complex scenario for debit cards emerges from the COVID-19 situation

The COVID-19 epidemic and the quarantine lockdown and other safety measures that were implemented in response to it had a complex impact on the use of debit cards in Hungary. In particular, the short-term effects of the rapidly evolving COVID-19 situation on debit card usage was somewhat contradictory, with increased trust in contactless debit cards as a safe and hygienic payment tool compared to cash resulting in strong growth being seen in transactions volume and value over the course of 2020.

Contactless payments surgery had during the COVID-19 lockdown period

As mentioned above, contactless payments become far more popular in Hungary during 2020 as the COVID-19 pandemic discourage people from using cash for hygiene reasons. In addition to the increased use of chip-and-pin debit cards, the shift towards contactless payment was also seen in the virtualisation of physical debit cards and the move towards using smartphones as payment tools in the proximity environment.

Minimum transaction limit for secondary verification raised in response to COVID-19

One major regulatory change that was made to debit payments in response to the COVID-19 pandemic during 2020 was the raising of the minimum transaction limit for secondary verification. Hungary’s financial regulatory authorities took the bold step of raising the HUF5,000 limit at which it becomes mandatory for the payer to enter their PIN number as secondary verification to HUF15,000.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Hungary?
What are the major operators and issuers in Hungary?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Hungary, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Commercial charge cards dominate as personal charge cards remain absent

Dominant player American Express focuses on multinational companies

The narrowing of the competitive environment a reaction to slow growth

RECOVERY AND OPPORTUNITIES

Few changes likely to be seen in charge cards during the forecast period

Local companies unlikely to become interested in charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Charge Cards: Number of Cards by Issuer 2015-2019
Table 10 Charge Cards: Number of Cards by Operator 2015-2019
Table 11 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 12 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 18 Forecast Charge Cards Transactions 2020-2025
Table 19 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 20 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 22 Forecast Commercial Charge Cards Transactions 2020-2025
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Reduction in maximum APR for new credit cards results in fewer cards being issued

Shift away from cash supports growth in contactless credit card transactions

Pressure on household incomes due to COVID-19 drives consumers to credit cards

RECOVERY AND OPPORTUNITIES

Commercial credit cards to remain a small niche category

Co-branded personal credit cards to continue developing strongly

New strategic alliance of three major retail banks set to influence credit cards

CATEGORY DATA

Table 25 Credit Cards: Number of Cards in Circulation 2015-2020
Table 26 Credit Cards Transactions 2015-2020
Table 27 Credit Cards in Circulation: % Growth 2015-2020
Table 28 Credit Cards Transactions: % Growth 2015-2020
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 30 Commercial Credit Cards Transactions 2015-2020
Table 31 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 32 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 33 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 34 Personal Credit Cards Transactions 2015-2020
Table 35 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 36 Personal Credit Cards Transactions: % Growth 2015-2020
Table 37 Credit Cards: Number of Cards by Issuer 2015-2019
Table 38 Credit Cards: Number of Cards by Operator 2015-2019
Table 39 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 40 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 42 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 46 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 50 Forecast Credit Cards Transactions 2020-2025
Table 51 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 52 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 54 Forecast Commercial Credit Cards Transactions 2020-2025
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 58 Forecast Personal Credit Cards Transactions 2020-2025
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Complex scenario for debit cards emerges from the COVID-19 situation

Contactless payments surgery had during the COVID-19 lockdown period

Minimum transaction limit for secondary verification raised in response to COVID-19

RECOVERY AND OPPORTUNITIES

Economic reforms and shift towards e-commerce set to benefit debit cards

Commercial debit cards set to drive overall category growth

The competitive environment set to change as strategic alliances emerge

The development of fintech set to spur growth in debit cards

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2015-2020
Table 62 Debit Cards Transactions 2015-2020
Table 63 Debit Cards in Circulation: % Growth 2015-2020
Table 64 Debit Cards Transactions: % Growth 2015-2020
Table 65 Debit Cards: Number of Cards by Issuer 2015-2019
Table 66 Debit Cards: Number of Cards by Operator 2015-2019
Table 67 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 68 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Debit Cards Transactions 2020-2025
Table 71 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

The performance of pre-paid cards negatively impacted by the COVID-19 situation

Open loop pre-paid cards benefits from subsidies on employee benefit cards

The development of fintech supports growth in open loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Employee benefit cards set to continue dominating closed-loop pre-paid cards

Talks continue about transferring government welfare payments to pre-paid cards

The further emergence of fintech players set to remain a positive influence

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 74 Pre-paid Cards Transactions 2015-2020
Table 75 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 76 Pre-paid Cards Transactions: % Growth 2015-2020
Table 77 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 79 Open Loop Pre-paid Cards Transactions 2015-2020
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 81 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 82 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 83 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 84 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 94 Forecast Pre-paid Cards Transactions 2020-2025
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

2020 IMPACT

Store cards remain absent from Hungary’s financial cards and payments market

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Shift away from cash and towards digital commerce presents opportunities

Upcoming changes to regulations to continue promoting the use of payment cards

The emergence of strong fintech players present a favourable scenario

What next for consumer payments?

MARKET INDICATORS

Table 101 Number of POS Terminals: Units 2015-2020
Table 102 Number of ATMs: Units 2015-2020
Table 103 Value Lost to Fraud 2015-2020
Table 104 Card Expenditure by Location 2020
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 106 Domestic versus Foreign Spend 2020

MARKET DATA

Table 107 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 108 Financial Cards by Category: Number of Accounts 2015-2020
Table 109 Financial Cards Transactions by Category: Value 2015-2020
Table 110 Financial Cards by Category: Number of Transactions 2015-2020
Table 111 Consumer Payments by Category: Value 2015-2020
Table 112 Consumer Payments by Category: Number of Transactions 2015-2020
Table 113 M-Commerce by Category: Value 2015-2020
Table 114 M-Commerce by Category: % Value Growth 2015-2020
Table 115 Financial Cards: Number of Cards by Issuer 2015-2019
Table 116 Financial Cards: Number of Cards by Operator 2015-2019
Table 117 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 120 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 121 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 122 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 123 Forecast Consumer Payments by Category: Value 2020-2025
Table 124 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 125 Forecast M-Commerce by Category: Value 2020-2025
Table 126 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Complex scenario for debit cards emerges from the COVID-19 situation

Contactless payments surgery had during the COVID-19 lockdown period

Minimum transaction limit for secondary verification raised in response to COVID-19

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Commercial charge cards dominate as personal charge cards remain absent

Dominant player American Express focuses on multinational companies

The narrowing of the competitive environment a reaction to slow growth

RECOVERY AND OPPORTUNITIES

Few changes likely to be seen in charge cards during the forecast period

Local companies unlikely to become interested in charge cards

CATEGORY DATA

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Reduction in maximum APR for new credit cards results in fewer cards being issued

Shift away from cash supports growth in contactless credit card transactions

Pressure on household incomes due to COVID-19 drives consumers to credit cards

RECOVERY AND OPPORTUNITIES

Commercial credit cards to remain a small niche category

Co-branded personal credit cards to continue developing strongly

New strategic alliance of three major retail banks set to influence credit cards

CATEGORY DATA

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Complex scenario for debit cards emerges from the COVID-19 situation

Contactless payments surgery had during the COVID-19 lockdown period

Minimum transaction limit for secondary verification raised in response to COVID-19

RECOVERY AND OPPORTUNITIES

Economic reforms and shift towards e-commerce set to benefit debit cards

Commercial debit cards set to drive overall category growth

The competitive environment set to change as strategic alliances emerge

The development of fintech set to spur growth in debit cards

CATEGORY DATA

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

The performance of pre-paid cards negatively impacted by the COVID-19 situation

Open loop pre-paid cards benefits from subsidies on employee benefit cards

The development of fintech supports growth in open loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Employee benefit cards set to continue dominating closed-loop pre-paid cards

Talks continue about transferring government welfare payments to pre-paid cards

The further emergence of fintech players set to remain a positive influence

CATEGORY DATA

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

2020 IMPACT

Store cards remain absent from Hungary’s financial cards and payments market

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Shift away from cash and towards digital commerce presents opportunities

Upcoming changes to regulations to continue promoting the use of payment cards

The emergence of strong fintech players present a favourable scenario

What next for consumer payments?

MARKET INDICATORS

MARKET DATA