Debit Cards in Hungary

November 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Debit Transactions industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Debit Transactions industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Debit Transactions in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Debit Transactions in Hungary?
  • What are the major trends key to understanding Debit Transactions in Hungary?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Commercial charge cards dominate as personal charge cards remain absent
Dominant player American Express focuses on multinational companies
The narrowing of the competitive environment a reaction to slow growth

RECOVERY AND OPPORTUNITIES

Few changes likely to be seen in charge cards during the forecast period
Local companies unlikely to become interested in charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020 Table 2 Charge Cards Transactions 2015-2020 Table 3 Charge Cards in Circulation: % Growth 2015-2020 Table 4 Charge Cards Transactions: % Growth 2015-2020 Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020 Table 6 Commercial Charge Cards Transactions 2015-2020 Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020 Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020 Table 9 Charge Cards: Number of Cards by Issuer 2015-2019 Table 10 Charge Cards: Number of Cards by Operator 2015-2019 Table 11 Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 12 Charge Cards Payment Transaction Value by Operator 2015-2019 Table 13 Commercial Charge Cards: Number of Cards by Issuer 2015-2019 Table 14 Commercial Charge Cards: Number of Cards by Operator 2015-2019 Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019 Table 17 Forecast Charge Cards: Number of Cards in Circulation 2020-2025 Table 18 Forecast Charge Cards Transactions 2020-2025 Table 19 Forecast Charge Cards in Circulation: % Growth 2020-2025 Table 20 Forecast Charge Cards Transactions: % Growth 2020-2025 Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025 Table 22 Forecast Commercial Charge Cards Transactions 2020-2025 Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025 Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Reduction in maximum APR for new credit cards results in fewer cards being issued
Shift away from cash supports growth in contactless credit card transactions
Pressure on household incomes due to COVID-19 drives consumers to credit cards

RECOVERY AND OPPORTUNITIES

Commercial credit cards to remain a small niche category
Co-branded personal credit cards to continue developing strongly
New strategic alliance of three major retail banks set to influence credit cards

CATEGORY DATA

Table 25 Credit Cards: Number of Cards in Circulation 2015-2020 Table 26 Credit Cards Transactions 2015-2020 Table 27 Credit Cards in Circulation: % Growth 2015-2020 Table 28 Credit Cards Transactions: % Growth 2015-2020 Table 29 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 30 Commercial Credit Cards Transactions 2015-2020 Table 31 Commercial Credit Cards in Circulation: % Growth 2015-2020 Table 32 Commercial Credit Cards Transactions: % Growth 2015-2020 Table 33 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 34 Personal Credit Cards Transactions 2015-2020 Table 35 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 36 Personal Credit Cards Transactions: % Growth 2015-2020 Table 37 Credit Cards: Number of Cards by Issuer 2015-2019 Table 38 Credit Cards: Number of Cards by Operator 2015-2019 Table 39 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 40 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 41 Commercial Credit Cards: Number of Cards by Issuer 2015-2019 Table 42 Commercial Credit Cards: Number of Cards by Operator 2015-2019 Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019 Table 45 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 46 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 48 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 49 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 50 Forecast Credit Cards Transactions 2020-2025 Table 51 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 52 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025 Table 54 Forecast Commercial Credit Cards Transactions 2020-2025 Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025 Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025 Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 58 Forecast Personal Credit Cards Transactions 2020-2025 Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 60 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Complex scenario for debit cards emerges from the COVID-19 situation
Contactless payments surgery had during the COVID-19 lockdown period
Minimum transaction limit for secondary verification raised in response to COVID-19

RECOVERY AND OPPORTUNITIES

Economic reforms and shift towards e-commerce set to benefit debit cards
Commercial debit cards set to drive overall category growth
The competitive environment set to change as strategic alliances emerge
The development of fintech set to spur growth in debit cards

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2015-2020 Table 62 Debit Cards Transactions 2015-2020 Table 63 Debit Cards in Circulation: % Growth 2015-2020 Table 64 Debit Cards Transactions: % Growth 2015-2020 Table 65 Debit Cards: Number of Cards by Issuer 2015-2019 Table 66 Debit Cards: Number of Cards by Operator 2015-2019 Table 67 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 68 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 69 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 70 Forecast Debit Cards Transactions 2020-2025 Table 71 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 72 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

KEY DATA FINDINGS

2020 IMPACT

The performance of pre-paid cards negatively impacted by the COVID-19 situation
Open loop pre-paid cards benefits from subsidies on employee benefit cards
The development of fintech supports growth in open loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Employee benefit cards set to continue dominating closed-loop pre-paid cards
Talks continue about transferring government welfare payments to pre-paid cards
The further emergence of fintech players set to remain a positive influence

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 74 Pre-paid Cards Transactions 2015-2020 Table 75 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 76 Pre-paid Cards Transactions: % Growth 2015-2020 Table 77 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 79 Open Loop Pre-paid Cards Transactions 2015-2020 Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 81 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 82 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 83 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 84 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 94 Forecast Pre-paid Cards Transactions 2020-2025 Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 96 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 99 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

2020 IMPACT

Store cards remain absent from Hungary’s financial cards and payments market

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments
COVID-19 country impact
Shift away from cash and towards digital commerce presents opportunities
Upcoming changes to regulations to continue promoting the use of payment cards
The emergence of strong fintech players present a favourable scenario
What next for consumer payments?

MARKET INDICATORS

Table 101 Number of POS Terminals: Units 2015-2020 Table 102 Number of ATMs: Units 2015-2020 Table 103 Value Lost to Fraud 2015-2020 Table 104 Card Expenditure by Location 2020 Table 105 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 106 Domestic versus Foreign Spend 2020

MARKET DATA

Table 107 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 108 Financial Cards by Category: Number of Accounts 2015-2020 Table 109 Financial Cards Transactions by Category: Value 2015-2020 Table 110 Financial Cards by Category: Number of Transactions 2015-2020 Table 111 Consumer Payments by Category: Value 2015-2020 Table 112 Consumer Payments by Category: Number of Transactions 2015-2020 Table 113 M-Commerce by Category: Value 2015-2020 Table 114 M-Commerce by Category: % Value Growth 2015-2020 Table 115 Financial Cards: Number of Cards by Issuer 2015-2019 Table 116 Financial Cards: Number of Cards by Operator 2015-2019 Table 117 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 120 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 121 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 122 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 123 Forecast Consumer Payments by Category: Value 2020-2025 Table 124 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 125 Forecast M-Commerce by Category: Value 2020-2025 Table 126 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Debit Transactions research and analysis database.

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