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Country Report

Debit Transactions in

Debit Cards in Hungary

17 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards is the most essential card payment tool

The debit card is the most prevalent card type as it has a long track record as an alternative payment tool to cash. It is essential for those managing their finances in a contemporary way, shopping or paying utility bills.

Category nears maturity, with focus more on usage frequency

Debit cards as a product concept is already mature, making growth in terms of usage occasions and transaction frequency a priority. The upgrade to contactless debit cards is a major driver behind the recent increase in transaction size: now cardholders can pay faster and more smoothly by just narrowing their card to the terminal instead of entering PIN codes, or counting coins and waiting for change.

Growing number of point-of-sale terminals drives further usage

Card acceptance is vital as consumers demand it. The frequency of debit card usage is also enhanced by government subsidy programmes to increase the network of terminals.

COMPETITIVE LANDSCAPE

OTP Bank retains its lead in debit cards

A willingness to switch between banks is still relatively low as customers do not like the hassle involved in the process. Clients still prefer large, well-known brands with branches in their neighbourhood or which are located along their daily commute.

Innovative marketing from Mastercard International maintains leadership in personal debit cards

The card offers are also poorly differentiated as their acceptance network, the most important feature, is nearly identical. Hungary is a traditionally strong market for Mastercard International, particularly when it comes to personal debit cards.

Use of mobile phone apps for NFC payment makes progress

Customers can easily morph their smartphones into a bank card as NFC connection technology is even available in mid-priced phones. Although this is still in its infancy, with 100,000 cards registered, banks have launched their own applications to support their innovative image and bond with tech-savvy customers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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FAQS ABOUT SAMPLES

Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Hungary?
What are the major operators and issuers in Hungary?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Hungary, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Charge cards are only available for corporate clients and are set to remain niche

Commercial charge cards characterise the category

Charge cards do not appeal as a product concept for small local enterprises

COMPETITIVE LANDSCAPE

American Express, the only charge card operator, focuses on key global corporate clients

Gradual withdrawal of banks from charge cards

Limited demand expected for charge cards over the forecast period

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Charge Cards: Number of Cards by Issuer 2013-2017
Table 10 Charge Cards: Number of Cards by Operator 2013-2017
Table 11 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 12 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 18 Forecast Charge Cards Transactions 2018-2023
Table 19 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 20 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 22 Forecast Commercial Charge Cards Transactions 2018-2023
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Co-branded credit cards with dedicated benefits gain popularity

Commercial credit cards remains marginal category

Low base rate positively impacts personal credit card sales

COMPETITIVE LANDSCAPE

Erste Bank Hungary takes the lead as a result of Citibank’s acquisition

American Express quits Hungarian personal credit cards to the benefit of Mastercard International

Value of annual rebates and APRs hook new credit card users

CATEGORY DATA

Table 25 Credit Cards: Number of Cards in Circulation 2013-2018
Table 26 Credit Cards Transactions 2013-2018
Table 27 Credit Cards in Circulation: % Growth 2013-2018
Table 28 Credit Cards Transactions: % Growth 2013-2018
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 30 Commercial Credit Cards Transactions 2013-2018
Table 31 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 32 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 33 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 34 Personal Credit Cards Transactions 2013-2018
Table 35 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 36 Personal Credit Cards Transactions: % Growth 2013-2018
Table 37 Credit Cards: Number of Cards by Issuer 2013-2017
Table 38 Credit Cards: Number of Cards by Operator 2013-2017
Table 39 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 40 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 42 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 46 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 50 Forecast Credit Cards Transactions 2018-2023
Table 51 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 52 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 54 Forecast Commercial Credit Cards Transactions 2018-2023
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 58 Forecast Personal Credit Cards Transactions 2018-2023
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Debit cards is the most essential card payment tool

Category nears maturity, with focus more on usage frequency

Growing number of point-of-sale terminals drives further usage

COMPETITIVE LANDSCAPE

OTP Bank retains its lead in debit cards

Innovative marketing from Mastercard International maintains leadership in personal debit cards

Use of mobile phone apps for NFC payment makes progress

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2013-2018
Table 62 Debit Cards Transactions 2013-2018
Table 63 Debit Cards in Circulation: % Growth 2013-2018
Table 64 Debit Cards Transactions: % Growth 2013-2018
Table 65 Debit Cards: Number of Cards by Issuer 2013-2017
Table 66 Debit Cards: Number of Cards by Operator 2013-2017
Table 67 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 68 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Debit Cards Transactions 2018-2023
Table 71 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Significant growth potential of closed loop pre-paid cards

Anti-money laundering directive limits the potential of open loop pre-paid cards

High uncertainty for cafeteria cards as regulation changes

COMPETITIVE LANDSCAPE

Mastercard moves to NFC-enabled smartphones to create integrated payment system

Szechenyi Leisure Cards set to remain unique cafeteria card concept

Pre-paid cards create potential for independent services providers but sees competition form alternative products

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 74 Pre-paid Cards Transactions 2013-2018
Table 75 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 76 Pre-paid Cards Transactions: % Growth 2013-2018
Table 77 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 79 Open Loop Pre-paid Cards Transactions 2013-2018
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 81 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 82 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 83 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 84 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 94 Forecast Pre-paid Cards Transactions 2018-2023
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

PROSPECTS

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Card usage grows further as contactless payments become more frequent

The prevalence of card acceptance terminals boosts usage

Most open loop pre-paid cards are subject to regulation

Transition of personal credit cards as major players exit the category

Elimination of cash remains a high priority with consumers adopting financial cards whenever possible

MARKET INDICATORS

Table 101 Number of POS Terminals: Units 2013-2018
Table 102 Number of ATMs: Units 2013-2018
Table 103 Value Lost to Fraud 2013-2018
Table 104 Card Expenditure by Location 2017
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 106 Domestic versus Foreign Spend 2018

MARKET DATA

Table 107 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 108 Financial Cards by Category: Number of Accounts 2013-2018
Table 109 Financial Cards Transactions by Category: Value 2013-2018
Table 110 Financial Cards by Category: Number of Transactions 2013-2018
Table 111 Consumer Payments by Category: Value 2013-2018
Table 112 Consumer Payments by Category: Number of Transactions 2013-2018
Table 113 M-Commerce by Category: Value 2013-2018
Table 114 M-Commerce by Category: % Value Growth 2013-2018
Table 115 Financial Cards: Number of Cards by Issuer 2013-2017
Table 116 Financial Cards: Number of Cards by Operator 2013-2017
Table 117 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 120 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 121 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 122 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 123 Forecast Consumer Payments by Category: Value 2018-2023
Table 124 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 125 Forecast M-Commerce by Category: Value 2018-2023
Table 126 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards is the most essential card payment tool

Category nears maturity, with focus more on usage frequency

Growing number of point-of-sale terminals drives further usage

COMPETITIVE LANDSCAPE

OTP Bank retains its lead in debit cards

Innovative marketing from Mastercard International maintains leadership in personal debit cards

Use of mobile phone apps for NFC payment makes progress

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Hungary - Category analysis

Charge Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Charge cards are only available for corporate clients and are set to remain niche

Commercial charge cards characterise the category

Charge cards do not appeal as a product concept for small local enterprises

COMPETITIVE LANDSCAPE

American Express, the only charge card operator, focuses on key global corporate clients

Gradual withdrawal of banks from charge cards

Limited demand expected for charge cards over the forecast period

CATEGORY DATA

Credit Cards in Hungary - Category analysis

Credit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Co-branded credit cards with dedicated benefits gain popularity

Commercial credit cards remains marginal category

Low base rate positively impacts personal credit card sales

COMPETITIVE LANDSCAPE

Erste Bank Hungary takes the lead as a result of Citibank’s acquisition

American Express quits Hungarian personal credit cards to the benefit of Mastercard International

Value of annual rebates and APRs hook new credit card users

CATEGORY DATA

Debit Cards in Hungary - Category analysis

Debit Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Debit cards is the most essential card payment tool

Category nears maturity, with focus more on usage frequency

Growing number of point-of-sale terminals drives further usage

COMPETITIVE LANDSCAPE

OTP Bank retains its lead in debit cards

Innovative marketing from Mastercard International maintains leadership in personal debit cards

Use of mobile phone apps for NFC payment makes progress

CATEGORY DATA

Pre-Paid Cards in Hungary - Category analysis

Pre-Paid Cards in Hungary - Company Profile

HEADLINES

PROSPECTS

Significant growth potential of closed loop pre-paid cards

Anti-money laundering directive limits the potential of open loop pre-paid cards

High uncertainty for cafeteria cards as regulation changes

COMPETITIVE LANDSCAPE

Mastercard moves to NFC-enabled smartphones to create integrated payment system

Szechenyi Leisure Cards set to remain unique cafeteria card concept

Pre-paid cards create potential for independent services providers but sees competition form alternative products

CATEGORY DATA

Store Cards in Hungary - Category analysis

Store Cards in Hungary - Company Profile

PROSPECTS

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Card usage grows further as contactless payments become more frequent

The prevalence of card acceptance terminals boosts usage

Most open loop pre-paid cards are subject to regulation

Transition of personal credit cards as major players exit the category

Elimination of cash remains a high priority with consumers adopting financial cards whenever possible