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Country Report

Debit Transactions in

Debit Cards in Taiwan

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 drives further shift to cashless payments supporting growth of debit cards

Debit card transactions have continued to grow at a similar rate to the average for the review period in 2020, both in terms of volume and value, with these cards more commonly used for high frequency low-value transactions. While COVID-19 has resulted in a drop in tourism and travel, as well as a more cautious approach to leaving the home, consumers have seemingly continued to shop at similar levels to pre-COVID-19 for everyday items.

Banks offer incentives to new debit card holders

While credit cards dominate card payments, there has been an ongoing push by banks in Taiwan in 2020 to encourage consumers to take out debit cards. This has included cash rebates and welcome promotions.

Debit cards continue to be largely used for ATM withdrawals

A key function of debit cards in Taiwan remains as an ATM card, with consumers using their debit cards to withdraw cash from the country’s large network of ATMs. In the face of COVID-19, there has been an increase in the services available through ATMs to support those consumers looking to maintain social distancing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Taiwan?
What are the major operators and issuers in Taiwan?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Taiwan, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Reliance on foreign transactions puts significant pressure on charge cards

Charge cards losing appeal as travel and entertainment put on hold

American Express launches enhanced Platinum Card for Taiwan

RECOVERY AND OPPORTUNITIES

Are charge cards on the way out?

Competition from premium credit cards set to intensify

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Charge Cards Transactions 2015-2020
Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 12 Personal Charge Cards Transactions: % Growth 2015-2020
Table 13 Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Charge Cards Transactions 2020-2025
Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Charge Cards Transactions 2020-2025
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Charge Cards Transactions 2020-2025
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Spending on foreign travel drops sharply impeding growth

Commercial credit cards suffer a further blow due to COVID-19

Mobile wallets on the rise as Taiwan pushes towards a cashless society

RECOVERY AND OPPORTUNITIES

Consumers in Taiwan eager to start spending again

Co-branded credit cards continue to offer potential

Competitive landscape likely to become increasingly congested as credit cards reach maturity

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020
Table 38 Credit Cards Transactions 2015-2020
Table 39 Credit Cards in Circulation: % Growth 2015-2020
Table 40 Credit Cards Transactions: % Growth 2015-2020
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 42 Commercial Credit Cards Transactions 2015-2020
Table 43 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 44 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 45 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 46 Personal Credit Cards Transactions 2015-2020
Table 47 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 48 Personal Credit Cards Transactions: % Growth 2015-2020
Table 49 Credit Cards: Number of Cards by Issuer 2015-2019
Table 50 Credit Cards: Number of Cards by Operator 2015-2019
Table 51 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 52 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 54 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 57 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 58 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 62 Forecast Credit Cards Transactions 2020-2025
Table 63 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 64 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 66 Forecast Commercial Credit Cards Transactions 2020-2025
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Personal Credit Cards Transactions 2020-2025
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives further shift to cashless payments supporting growth of debit cards

Banks offer incentives to new debit card holders

Debit cards continue to be largely used for ATM withdrawals

RECOVERY AND OPPORTUNITIES

Digital wallets key to the growth of debit cards

Digital banks could provide boost for debit cards

Uncertain economic outlook casts a shadow over the future of debit cards

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2015-2020
Table 74 Debit Cards Transactions 2015-2020
Table 75 Debit Cards in Circulation: % Growth 2015-2020
Table 76 Debit Cards Transactions: % Growth 2015-2020
Table 77 Debit Cards: Number of Cards by Issuer 2015-2019
Table 78 Debit Cards: Number of Cards by Operator 2015-2019
Table 79 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 80 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 82 Forecast Debit Cards Transactions 2020-2025
Table 83 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 84 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts travel and transport

Three players dominate pre-paid cards but most feel the pinch as consumers limit their movements and expenditure

EasyCard launches mobile wallet as focus shifts away from card payments

RECOVERY AND OPPORTUNITIES

Closed loop pre-paid cards suffering from lack of flexibility

Starbucks launches new virtual card

Fast evolving payments landscape set to challenge pre-paid card providers

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 86 Pre-paid Cards Transactions 2015-2020
Table 87 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 88 Pre-paid Cards Transactions: % Growth 2015-2020
Table 89 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 91 Open Loop Pre-paid Cards Transactions 2015-2020
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 93 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 94 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 95 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 96 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 106 Forecast Pre-paid Cards Transactions 2020-2025
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Government introduces its “Triple Stimulus Voucher” scheme

Payment providers move to assist foodservice operators during COVID-19

Competitive landscape becomes tougher as COVID-19 puts a dent in sales

What next for consumer payments?

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2015-2020
Table 114 Number of ATMs: Units 2015-2020
Table 115 Value Lost to Fraud 2015-2020
Table 116 Card Expenditure by Location 2020
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 118 Domestic versus Foreign Spend 2020

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 120 Financial Cards by Category: Number of Accounts 2015-2020
Table 121 Financial Cards Transactions by Category: Value 2015-2020
Table 122 Financial Cards by Category: Number of Transactions 2015-2020
Table 123 Consumer Payments by Category: Value 2015-2020
Table 124 Consumer Payments by Category: Number of Transactions 2015-2020
Table 125 M-Commerce by Category: Value 2015-2020
Table 126 M-Commerce by Category: % Value Growth 2015-2020
Table 127 Financial Cards: Number of Cards by Issuer 2015-2019
Table 128 Financial Cards: Number of Cards by Operator 2015-2019
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 132 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 133 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 134 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 135 Forecast Consumer Payments by Category: Value 2020-2025
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 137 Forecast M-Commerce by Category: Value 2020-2025
Table 138 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 drives further shift to cashless payments supporting growth of debit cards

Banks offer incentives to new debit card holders

Debit cards continue to be largely used for ATM withdrawals

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Reliance on foreign transactions puts significant pressure on charge cards

Charge cards losing appeal as travel and entertainment put on hold

American Express launches enhanced Platinum Card for Taiwan

RECOVERY AND OPPORTUNITIES

Are charge cards on the way out?

Competition from premium credit cards set to intensify

CATEGORY DATA

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Spending on foreign travel drops sharply impeding growth

Commercial credit cards suffer a further blow due to COVID-19

Mobile wallets on the rise as Taiwan pushes towards a cashless society

RECOVERY AND OPPORTUNITIES

Consumers in Taiwan eager to start spending again

Co-branded credit cards continue to offer potential

Competitive landscape likely to become increasingly congested as credit cards reach maturity

CATEGORY DATA

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives further shift to cashless payments supporting growth of debit cards

Banks offer incentives to new debit card holders

Debit cards continue to be largely used for ATM withdrawals

RECOVERY AND OPPORTUNITIES

Digital wallets key to the growth of debit cards

Digital banks could provide boost for debit cards

Uncertain economic outlook casts a shadow over the future of debit cards

CATEGORY DATA

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts travel and transport

Three players dominate pre-paid cards but most feel the pinch as consumers limit their movements and expenditure

EasyCard launches mobile wallet as focus shifts away from card payments

RECOVERY AND OPPORTUNITIES

Closed loop pre-paid cards suffering from lack of flexibility

Starbucks launches new virtual card

Fast evolving payments landscape set to challenge pre-paid card providers

CATEGORY DATA

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Government introduces its “Triple Stimulus Voucher” scheme

Payment providers move to assist foodservice operators during COVID-19

Competitive landscape becomes tougher as COVID-19 puts a dent in sales

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER