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Country Report

Debit Transactions in

Debit Cards in Taiwan

17 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards continue to focus on the needs of younger consumers

The focus for debit card issuers remains predominantly younger consumers; in particular those that are unable to apply for co-branded credit cards with pre-paid transport card function due to their age or credit situation. Most companies within this area typically offer 0.

Players in debit cards offer unique rewards

Despite the lower rewards, a handful of players do provide unique offerings. KOKO Visa Debit from Cathay Financial Holding offers 5% rewards on purchases made with selected digital merchants, such as KKBOX, Steam, Spotify, PlayStation, Netflix, iTunes and Google Store.

Debit cards provide an entry point for other services

Debit cards provide minimal profitability for card issuers in Taiwan. Most companies typically view participation in debit cards as a means to offer consumers a complete range of services that will span across all stages of a consumer’s life needs.

COMPETITIVE LANDSCAPE

Visa leads operators – domestic players struggle to keep pace with changes

Visa remained the largest debit card operator in value terms in Taiwan in 2017. Domestic operator Financial Information Service, by contrast, is struggling to gain broad acceptance, as its key products have different brand names, and these have undergone system changes, ensuring the company lacks a strong foothold.

Cathay Financial Holding remains the leading issuer

Cathay Financial Holding remained the leading issuer of debit cards in value terms in 2017. The company has pursued strong branding and utilises attractive rewards to boost its position.

Strong growth for LINE Pay Visa Debit

LINE Pay Visa Debit, issued by Chinatrust Financial Holding, although not a major player, achieved rapid growth in 2017. The key reason for the rapid uptake was the popularity of the LINE Pay brand in credit cards in the period leading up to its launch, in addition to 2% rewards on spending in the form of LINE Points.

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Overview

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Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

The shift to younger consumers is an important change in operators’ approach

A more open and popular approach helps grow interest

A higher level of benefits compared with premium credit cards

COMPETITIVE LANDSCAPE

American Express’s clubhouse generates an aura of exclusivity

Taishin hints at the return of Diners Club

An aspirational premium product pathway

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Simplified rewards boost the profile of smaller players

Cards linked to charitable donations remain untapped in Taiwan

The go-ahead for online checks for credit card applications

COMPETITIVE LANDSCAPE

Players tap into the demand for overseas travel

Cathay pushes usage in popular retail channels

The LINE Pay co-branded card proves an outstanding success

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Commercial Credit Cards Transactions 2013-2018
Table 43 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 44 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 45 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 46 Personal Credit Cards Transactions 2013-2018
Table 47 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 48 Personal Credit Cards Transactions: % Growth 2013-2018
Table 49 Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 54 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 57 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 58 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 62 Forecast Credit Cards Transactions 2018-2023
Table 63 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 64 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 66 Forecast Commercial Credit Cards Transactions 2018-2023
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Personal Credit Cards Transactions 2018-2023
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Debit cards continue to focus on the needs of younger consumers

Players in debit cards offer unique rewards

Debit cards provide an entry point for other services

COMPETITIVE LANDSCAPE

Visa leads operators – domestic players struggle to keep pace with changes

Cathay Financial Holding remains the leading issuer

Strong growth for LINE Pay Visa Debit

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2013-2018
Table 74 Debit Cards Transactions 2013-2018
Table 75 Debit Cards in Circulation: % Growth 2013-2018
Table 76 Debit Cards Transactions: % Growth 2013-2018
Table 77 Debit Cards: Number of Cards by Issuer 2013-2017
Table 78 Debit Cards: Number of Cards by Operator 2013-2017
Table 79 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 80 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 82 Forecast Debit Cards Transactions 2018-2023
Table 83 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 84 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Differentiation is diminishing amongst the leading players

Rising competition makes the environment tougher for card issuers

The decline of network branded gift cards

COMPETITIVE LANDSCAPE

The largest player, EasyCard, continues to expand usage

I-PASS looks to new channels for collaboration

Newcomers take small steps

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 86 Pre-paid Cards Transactions 2013-2018
Table 87 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 88 Pre-paid Cards Transactions: % Growth 2013-2018
Table 89 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 91 Open Loop Pre-paid Cards Transactions 2013-2018
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 93 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 94 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 95 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 96 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 106 Forecast Pre-paid Cards Transactions 2018-2023
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

PROSPECTS

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Major players maintain their dominance as product differentiation declines

The importance of younger consumers grows

Taiwan gradually moves towards greater digital accessibility

The year of LINE Pay

Mobile payments and young consumers will be the focus

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2013-2018
Table 114 Number of ATMs: Units 2013-2018
Table 115 Value Lost to Fraud 2013-2018
Table 116 Card Expenditure by Location 2017
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 118 Domestic versus Foreign Spend 2018

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 120 Financial Cards by Category: Number of Accounts 2013-2018
Table 121 Financial Cards Transactions by Category: Value 2013-2018
Table 122 Financial Cards by Category: Number of Transactions 2013-2018
Table 123 Consumer Payments by Category: Value 2013-2018
Table 124 Consumer Payments by Category: Number of Transactions 2013-2018
Table 125 M-Commerce by Category: Value 2013-2018
Table 126 M-Commerce by Category: % Value Growth 2013-2018
Table 127 Financial Cards: Number of Cards by Issuer 2013-2017
Table 128 Financial Cards: Number of Cards by Operator 2013-2017
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 132 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 133 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 134 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 135 Forecast Consumer Payments by Category: Value 2018-2023
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 137 Forecast M-Commerce by Category: Value 2018-2023
Table 138 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards continue to focus on the needs of younger consumers

Players in debit cards offer unique rewards

Debit cards provide an entry point for other services

COMPETITIVE LANDSCAPE

Visa leads operators – domestic players struggle to keep pace with changes

Cathay Financial Holding remains the leading issuer

Strong growth for LINE Pay Visa Debit

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

The shift to younger consumers is an important change in operators’ approach

A more open and popular approach helps grow interest

A higher level of benefits compared with premium credit cards

COMPETITIVE LANDSCAPE

American Express’s clubhouse generates an aura of exclusivity

Taishin hints at the return of Diners Club

An aspirational premium product pathway

CATEGORY DATA

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Simplified rewards boost the profile of smaller players

Cards linked to charitable donations remain untapped in Taiwan

The go-ahead for online checks for credit card applications

COMPETITIVE LANDSCAPE

Players tap into the demand for overseas travel

Cathay pushes usage in popular retail channels

The LINE Pay co-branded card proves an outstanding success

CATEGORY DATA

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Debit cards continue to focus on the needs of younger consumers

Players in debit cards offer unique rewards

Debit cards provide an entry point for other services

COMPETITIVE LANDSCAPE

Visa leads operators – domestic players struggle to keep pace with changes

Cathay Financial Holding remains the leading issuer

Strong growth for LINE Pay Visa Debit

CATEGORY DATA

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Differentiation is diminishing amongst the leading players

Rising competition makes the environment tougher for card issuers

The decline of network branded gift cards

COMPETITIVE LANDSCAPE

The largest player, EasyCard, continues to expand usage

I-PASS looks to new channels for collaboration

Newcomers take small steps

CATEGORY DATA

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

PROSPECTS

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Major players maintain their dominance as product differentiation declines

The importance of younger consumers grows

Taiwan gradually moves towards greater digital accessibility

The year of LINE Pay

Mobile payments and young consumers will be the focus

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?