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Country Report

Debit Transactions in

Debit Cards in Taiwan

17 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit card issuance growth slows in 2017

The appeal of debit cards overlaps somewhat with that of pre-paid cards amongst the key 18-29-year-old segment. Debit card numbers and usage soared over the review period due to collaborations between EasyCard and credit and debit card issuers, but has begun to slow considerably in 2017.

Mobile payment technology coming to debit cards

Rapid developments in mobile payment technology that have taken part in other consumer payment areas did not have any significant impact on debit cards until mid-2017. EMVCo, a joint venture of six international card issuers - VISA, MasterCard, JCB, China UnionPay, American Express and Discover - announced the introduction of a universal QR code method for mobile payments in Taiwan for the last quarter of 2017, with further expansion expected later in 2018.

Online bank carves debit card niche out of untapped segment

O-Bank, Taiwan’s first pure online bank, was created when Industrial Bank of Taiwan changed its status from an industrial bank to a commercial bank in early 2017, with a key focus on debit cards. Within six months of making this transition, O-Bank had achieved a high card utilisation rate with the key user group of men aged between 30 and 39.

COMPETITIVE LANDSCAPE

Dominant players retain strong position

Cathay Financial has further strengthened its dominant position in debit cards in transaction value terms, with the company being one of only two banks to launch a new debit card product - the Koko I-PASS debit card. In addition, the bank also slightly improved its share in terms of number of debit cards issued, remaining the second largest player.

Visa continues to dominate transactions

Visa remains the dominant operator in Taiwan in transaction value terms, while the largest operator in terms of cards in circulation continues to be Financial Information Service due to its mass issuing of debit cards with Smart Pay functionality, which is typically integrated with ATM cards in Taiwan. This has led to a situation whereby a large number of cards are in circulation with minimal consumer awareness and low merchant acceptance.

Debit cards lack lustre amongst both issuers and consumers

Financial cards players are under significant pressure to consolidate resources into areas which can help grow associated products and services beyond financial cards. Debit cards, on the other hand, have niche appeal in Taiwan – generally amongst younger people and consumers seeking to manage spending and cash flow issues.

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Overview

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Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Demand for charge cards shifting to premium personal credit cards

Charge card operators recalibrating approach in Taiwan

Offering of added value services

COMPETITIVE LANDSCAPE

American Express dominates charge cards

Diminishing involvement of financial institutions in charge cards

Diners Club unlikely to re-enter area

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2012-2017
Table 2 Charge Cards Transactions 2012-2017
Table 3 Charge Cards in Circulation: % Growth 2012-2017
Table 4 Charge Cards Transactions: % Growth 2012-2017
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2012-2017
Table 6 Commercial Charge Cards Transactions 2012-2017
Table 7 Commercial Charge Cards in Circulation: % Growth 2012-2017
Table 8 Commercial Charge Cards Transactions: % Growth 2012-2017
Table 9 Personal Charge Cards: Number of Cards in Circulation 2012-2017
Table 10 Personal Charge Cards Transactions 2012-2017
Table 11 Personal Charge Cards in Circulation: % Growth 2012-2017
Table 12 Personal Charge Cards Transactions: % Growth 2012-2017
Table 13 Charge Cards: Number of Cards by Issuer 2012-2016
Table 14 Charge Cards: Number of Cards by Operator 2012-2016
Table 15 Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 16 Charge Cards Payment Transaction Value by Operator 2012-2016
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2012-2016
Table 18 Commercial Charge Cards: Number of Cards by Operator 2012-2016
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2012-2016
Table 21 Personal Charge Cards: Number of Cards by Issuer 2012-2016
Table 22 Personal Charge Cards: Number of Cards by Operator 2012-2016
Table 23 Personal Charge Cards Transaction Value by Issuer 2012-2016
Table 24 Personal Charge Cards Transaction Value by Operator 2012-2016
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2017-2022
Table 26 Forecast Charge Cards Transactions 2017-2022
Table 27 Forecast Charge Cards in Circulation: % Growth 2017-2022
Table 28 Forecast Charge Cards Transactions: % Growth 2017-2022
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 30 Forecast Commercial Charge Cards Transactions 2017-2022
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2017-2022
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 34 Forecast Personal Charge Cards Transactions 2017-2022
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2017-2022
Table 36 Forecast Personal Charge Cards in Circulation: % Growth 2016-2017
Table 37 Forecast Personal Charge Cards Transactions: % Growth 2017-2022
Table 38 Forecast Personal Charge Cards Transactions: % Growth 2016-2017

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Issuer focus on personal credit cards attracts business cardholders

Credit cards marketing associated products

Companies increasingly targeting credit card customers

COMPETITIVE LANDSCAPE

Cathay Financial strengthens position in credit cards

Chinatrust Financial adopts unique approach by partnering with Line Pay

JCB International benefits from strong increase in travel to Japan

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2012-2017
Table 40 Credit Cards Transactions 2012-2017
Table 41 Credit Cards in Circulation: % Growth 2012-2017
Table 42 Credit Cards Transactions: % Growth 2012-2017
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 44 Commercial Credit Cards Transactions 2012-2017
Table 45 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 46 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 47 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 48 Personal Credit Cards Transactions 2012-2017
Table 49 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 50 Personal Credit Cards Transactions: % Growth 2012-2017
Table 51 Credit Cards: Number of Cards by Issuer 2012-2016
Table 52 Credit Cards: Number of Cards by Operator 2012-2016
Table 53 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 54 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 56 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 59 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 60 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 64 Forecast Credit Cards Transactions 2017-2022
Table 65 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 66 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 68 Forecast Commercial Credit Cards Transactions 2017-2022
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 72 Forecast Personal Credit Cards Transactions 2017-2022
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2017-2022

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Debit card issuance growth slows in 2017

Mobile payment technology coming to debit cards

Online bank carves debit card niche out of untapped segment

COMPETITIVE LANDSCAPE

Dominant players retain strong position

Visa continues to dominate transactions

Debit cards lack lustre amongst both issuers and consumers

CATEGORY DATA

Table 75 Debit Cards: Number of Cards in Circulation 2012-2017
Table 76 Debit Cards Transactions 2012-2017
Table 77 Debit Cards in Circulation: % Growth 2012-2017
Table 78 Debit Cards Transactions: % Growth 2012-2017
Table 79 Debit Cards: Number of Cards by Issuer 2012-2016
Table 80 Debit Cards: Number of Cards by Operator 2012-2016
Table 81 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 82 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 83 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 84 Forecast Debit Cards Transactions 2017-2022
Table 85 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 86 Forecast Debit Cards Transactions: % Growth 2017-2022

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

EasyCard expansion into non-store retail reaches a hurdle

Co-branded pre-paid cards important avenue for growth

Pre-paid card operators make move into m-payments

COMPETITIVE LANDSCAPE

EasyCard remains dominant pre-paid card player in Taiwan

Secondary pre-paid card operator plays catch up with EasyCard

Local companies dominate pre-paid cards in Taiwan

CATEGORY DATA

Table 87 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 88 Pre-paid Cards Transactions 2012-2017
Table 89 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 90 Pre-paid Cards Transactions: % Growth 2012-2017
Table 91 Closed Loop Pre-paid Cards Transactions 2012-2017
Table 92 Closed Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 93 Open Loop Pre-paid Cards Transactions 2012-2017
Table 94 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 95 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 96 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 97 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 98 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 99 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 100 Closed Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 101 Closed Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 102 Closed Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 103 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 104 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 105 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 106 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 107 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 108 Forecast Pre-paid Cards Transactions 2017-2022
Table 109 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 110 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 111 Forecast Closed Loop Pre-paid Cards Transactions 2017-2022
Table 112 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 113 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 114 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Store cards no longer available in Taiwan

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Company strategies boosting card usage

M-payments struggling to gain foothold

Co-branded products crucial for financial card players

Leading players continue to strengthen position in fragmented market

Companies seeking ways to grow niche cardholder base

MARKET INDICATORS

Table 115 Number of POS Terminals: Units 2012-2017
Table 116 Number of ATMs: Units 2012-2017
Table 117 Value Lost to Fraud 2012-2017
Table 118 Card Expenditure by Location 2017
Table 119 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 120 Domestic versus Foreign Spend 2017

MARKET DATA

Table 121 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 122 Financial Cards by Category: Number of Accounts 2012-2017
Table 123 Financial Cards Transactions by Category: Value 2012-2017
Table 124 Financial Cards by Category: Number of Transactions 2012-2017
Table 125 Consumer Payments by Category: Value 2012-2017
Table 126 Consumer Payments by Category: Number of Transactions 2012-2017
Table 127 M-Commerce by Category: Value 2013-2017
Table 128 M-Commerce by Category: % Value Growth 2013-2017
Table 129 Financial Cards: Number of Cards by Issuer 2012-2016
Table 130 Financial Cards: Number of Cards by Operator 2012-2016
Table 131 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 132 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 133 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 134 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 135 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 136 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 137 Forecast Consumer Payments by Category: Value 2017-2022
Table 138 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 139 Forecast M-Commerce by Category: Value 2017-2022
Table 140 Forecast M-Commerce by Category: % Value Growth 2017-2022

Megatrends

Country Report

Debit Cards in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit card issuance growth slows in 2017

Mobile payment technology coming to debit cards

Online bank carves debit card niche out of untapped segment

COMPETITIVE LANDSCAPE

Dominant players retain strong position

Visa continues to dominate transactions

Debit cards lack lustre amongst both issuers and consumers

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Demand for charge cards shifting to premium personal credit cards

Charge card operators recalibrating approach in Taiwan

Offering of added value services

COMPETITIVE LANDSCAPE

American Express dominates charge cards

Diminishing involvement of financial institutions in charge cards

Diners Club unlikely to re-enter area

CATEGORY DATA

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Issuer focus on personal credit cards attracts business cardholders

Credit cards marketing associated products

Companies increasingly targeting credit card customers

COMPETITIVE LANDSCAPE

Cathay Financial strengthens position in credit cards

Chinatrust Financial adopts unique approach by partnering with Line Pay

JCB International benefits from strong increase in travel to Japan

CATEGORY DATA

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Debit card issuance growth slows in 2017

Mobile payment technology coming to debit cards

Online bank carves debit card niche out of untapped segment

COMPETITIVE LANDSCAPE

Dominant players retain strong position

Visa continues to dominate transactions

Debit cards lack lustre amongst both issuers and consumers

CATEGORY DATA

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

EasyCard expansion into non-store retail reaches a hurdle

Co-branded pre-paid cards important avenue for growth

Pre-paid card operators make move into m-payments

COMPETITIVE LANDSCAPE

EasyCard remains dominant pre-paid card player in Taiwan

Secondary pre-paid card operator plays catch up with EasyCard

Local companies dominate pre-paid cards in Taiwan

CATEGORY DATA

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Store cards no longer available in Taiwan

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Company strategies boosting card usage

M-payments struggling to gain foothold

Co-branded products crucial for financial card players

Leading players continue to strengthen position in fragmented market

Companies seeking ways to grow niche cardholder base

MARKET INDICATORS

MARKET DATA