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Country Report

Debit Transactions in

Debit Cards in Taiwan

Nov 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Young consumers are dominant debit cardholders

Debit card transactions in Taiwan are largely supported by young demographics who are not eligible for ownership of credit cards. According to Money101.

Digital wallets and QR code technology drive debit transactions

Despite credit cards continuing to be the most favoured card payment method, Taiwanese consumers have begun embracing debit cards into their digital wallets. Taiwan Pay, the government-initiated mobile payment service, formed partnerships with debit card issuing banks, boosting the transactions of debit card mobile payments.

Debit cards require more dynamic offerings

Although debit cards used to be preferred for their ATM and cash withdrawal functions, increasing numbers of consumers are using debit cards for payments. The main factor behind this change is that debit card payments are increasingly seen as more convenient than cash payments, particularly in the case of micro-payments.

COMPETITIVE LANDSCAPE

O-Bank leads growth in debit transactions

Formerly known as Industrial Bank of Taiwan, O-Bank is Taiwan’s first pure digital bank that aims to leverage fintech to drive financial inclusion by providing customers with secure, simple, convenient and innovative financial products and services. More notably, O-Bank registered fast growth in online opening of foreign currency accounts and children’s accounts, as well as issuance of co-branded and affinity cards with partnerships of retail businesses and public welfare entities.

Banks and financial companies captivate Taiwanese through digital banks

Young consumers increasingly seek greater convenience in banking services and prefer control of banking services in their hands. As such, blending of physical and digital services and new value-added services that enable self-service become an increasing strategic focus among leading banks.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Taiwan?
What are the major operators and issuers in Taiwan?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Taiwan, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Charge cards remains niche segment in payment cards

Premium credit cards gain popularity over charge cards

COMPETITIVE LANDSCAPE

American Express dominates charge cards

Citibank Premier Miles cards outperform charge card issuance

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Digital banks issue credit cards with bonus cashback rewards

Digital wallets drive rapid growth in credit card transactions

More incentives required to stimulate merchant acceptance

COMPETITIVE LANDSCAPE

Richart leads the largest number of digital banking accounts

LINE Pay paves way for virtual credit cards and cross-border payments

Retail merchants adopt mobile payment wallets

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Young consumers are dominant debit cardholders

Digital wallets and QR code technology drive debit transactions

Debit cards require more dynamic offerings

COMPETITIVE LANDSCAPE

O-Bank leads growth in debit transactions

Banks and financial companies captivate Taiwanese through digital banks

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Dominant presence of dual-use cards and products with pre-paid function

Staged mobile wallets become rival substitutes to pre-paid cards

COMPETITIVE LANDSCAPE

EasyCard focuses on accessibility

Strategic partnership with LINE and success in co-branded card issuance

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

PROSPECTS

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Card payment transactions gaining share in total consumer payments in Taiwan

Taiwanese consumers embrace seamless digital transactions

Bonus rewards shift focus on digital banks and payment wallets

Digital banks become the new battleground

Mobile wallets and digital banks will drive future growth in payment transactions

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2014-2019
Table 114 Number of ATMs: Units 2014-2019
Table 115 Value Lost to Fraud 2014-2019
Table 116 Card Expenditure by Location 2019
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 118 Domestic versus Foreign Spend 2019

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 120 Financial Cards by Category: Number of Accounts 2014-2019
Table 121 Financial Cards Transactions by Category: Value 2014-2019
Table 122 Financial Cards by Category: Number of Transactions 2014-2019
Table 123 Consumer Payments by Category: Value 2014-2019
Table 124 Consumer Payments by Category: Number of Transactions 2014-2019
Table 125 M-Commerce by Category: Value 2014-2019
Table 126 M-Commerce by Category: % Value Growth 2014-2019
Table 127 Financial Cards: Number of Cards by Issuer 2014-2018
Table 128 Financial Cards: Number of Cards by Operator 2014-2018
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 132 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 133 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 134 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 135 Forecast Consumer Payments by Category: Value 2019-2024
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 137 Forecast M-Commerce by Category: Value 2019-2024
Table 138 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Young consumers are dominant debit cardholders

Digital wallets and QR code technology drive debit transactions

Debit cards require more dynamic offerings

COMPETITIVE LANDSCAPE

O-Bank leads growth in debit transactions

Banks and financial companies captivate Taiwanese through digital banks

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Charge cards remains niche segment in payment cards

Premium credit cards gain popularity over charge cards

COMPETITIVE LANDSCAPE

American Express dominates charge cards

Citibank Premier Miles cards outperform charge card issuance

CATEGORY DATA

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Digital banks issue credit cards with bonus cashback rewards

Digital wallets drive rapid growth in credit card transactions

More incentives required to stimulate merchant acceptance

COMPETITIVE LANDSCAPE

Richart leads the largest number of digital banking accounts

LINE Pay paves way for virtual credit cards and cross-border payments

Retail merchants adopt mobile payment wallets

CATEGORY DATA

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Young consumers are dominant debit cardholders

Digital wallets and QR code technology drive debit transactions

Debit cards require more dynamic offerings

COMPETITIVE LANDSCAPE

O-Bank leads growth in debit transactions

Banks and financial companies captivate Taiwanese through digital banks

CATEGORY DATA

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

HEADLINES

PROSPECTS

Dominant presence of dual-use cards and products with pre-paid function

Staged mobile wallets become rival substitutes to pre-paid cards

COMPETITIVE LANDSCAPE

EasyCard focuses on accessibility

Strategic partnership with LINE and success in co-branded card issuance

CATEGORY DATA

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

PROSPECTS

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Card payment transactions gaining share in total consumer payments in Taiwan

Taiwanese consumers embrace seamless digital transactions

Bonus rewards shift focus on digital banks and payment wallets

Digital banks become the new battleground

Mobile wallets and digital banks will drive future growth in payment transactions

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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