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Country Report

Debit Transactions in

Debit Cards in Ukraine

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards leads shift away from cash for convenience and security reasons

In 2019, debit cards continues to see a long-term trend of strong increases in transaction value, but relatively moderate rises in the number of cards in circulation. As the card payment infrastructure develops, consumers are gradually changing their choice of routine payment method.

More stable economic and political situation offers card education opportunities

The growth in consumer disposable incomes, and the related increase in consumer spending, is boosting debit card transaction value, as this is the most popular type of financial card in the country. A more stable economic and political situation has positively influenced consumer confidence, which has almost returned to pre-crisis levels.

Contactless technology offers faster and easier payment options in urban areas

It remains common for Ukrainian consumers to withdraw most of their salaries from an ATM, instead of making cashless transactions. Some consumers have little or no faith in the country’s banking system, and they prefer to use cash as their main payment method.

COMPETITIVE LANDSCAPE

The leading issuer consolidates position through new product development

In 2018, PrivatBank remained the leading issuer in terms of number of debit cards in circulation and transaction value. The most recognised bank in Ukraine benefits from an extensive network of branches and ATMs, as well as a focus on new product development.

Mastercard invests in infrastructure and marketing to remain the leading operator

Mastercard and Visa remain the leading debit card operators in Ukraine in 2018, with local players Natsionalny Bank Ukraini and UkrKart retaining a limited presence. Mastercard continued to strengthen its position against Visa in 2018.

Local players seek greater penetration through partnerships

The local PROSTIR brand still has only a limited presence, and these cards can only be used locally. Even within Ukraine, the operator Natsionalny Bank Ukraini’s PROSTIR debit cards are almost exclusively issued for pensioners and social assistance recipients, who generate lower value sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Ukraine?
What are the major operators and issuers in Ukraine?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Ukraine, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

PROSPECTS

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Economic recovery and reward programmes stimulate use of credit cards

Spend potential due to easy access to credit cards is undermined by high APRs

New legislation aims to assuage credit fears of banks and customers

COMPETITIVE LANDSCAPE

PrivatBank dominates through wide coverage and extensive services

Monobank leads mobile charge with feature-rich app

Smaller players differentiate offer to gain ground on leaders

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Debit cards leads shift away from cash for convenience and security reasons

More stable economic and political situation offers card education opportunities

Contactless technology offers faster and easier payment options in urban areas

COMPETITIVE LANDSCAPE

The leading issuer consolidates position through new product development

Mastercard invests in infrastructure and marketing to remain the leading operator

Local players seek greater penetration through partnerships

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Transportation cards drives growth through wider coverage and new products

Low transaction size/balance limits weaken appeal of open loop pre-paid cards

Players seek to extend open loop pre-paid cards beyond niche usage

COMPETITIVE LANDSCAPE

The leading player pushes pre-paid cards over cash with new Kyivsmartcard

Oschadbank continues to tap into young consumers and cashless events

Legislation set to accelerate closed loop payment system for urban transportation

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

PROSPECTS

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic and infrastructure improvements push card over cash payments

Mobile wallets lure consumers looking for fast, convenient and secure transactions

Players and merchants see growth potential in online and other modern instruments

Players use technologies, products and services and partnerships to gain an edge

Slower, but healthy value growth as the card payment infrastructure develops

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2014-2019
Table 78 Number of ATMs: Units 2014-2019
Table 79 Value Lost to Fraud 2014-2019
Table 80 Card Expenditure by Location 2019
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 82 Domestic versus Foreign Spend 2019

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 84 Financial Cards by Category: Number of Accounts 2014-2019
Table 85 Financial Cards Transactions by Category: Value 2014-2019
Table 86 Financial Cards by Category: Number of Transactions 2014-2019
Table 87 Consumer Payments by Category: Value 2014-2019
Table 88 Consumer Payments by Category: Number of Transactions 2014-2019
Table 89 M-Commerce by Category: Value 2014-2019
Table 90 M-Commerce by Category: % Value Growth 2014-2019
Table 91 Financial Cards: Number of Cards by Issuer 2014-2018
Table 92 Financial Cards: Number of Cards by Operator 2014-2018
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 96 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 97 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 98 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 99 Forecast Consumer Payments by Category: Value 2019-2024
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 101 Forecast M-Commerce by Category: Value 2019-2024
Table 102 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards leads shift away from cash for convenience and security reasons

More stable economic and political situation offers card education opportunities

Contactless technology offers faster and easier payment options in urban areas

COMPETITIVE LANDSCAPE

The leading issuer consolidates position through new product development

Mastercard invests in infrastructure and marketing to remain the leading operator

Local players seek greater penetration through partnerships

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

PROSPECTS

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Economic recovery and reward programmes stimulate use of credit cards

Spend potential due to easy access to credit cards is undermined by high APRs

New legislation aims to assuage credit fears of banks and customers

COMPETITIVE LANDSCAPE

PrivatBank dominates through wide coverage and extensive services

Monobank leads mobile charge with feature-rich app

Smaller players differentiate offer to gain ground on leaders

CATEGORY DATA

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Debit cards leads shift away from cash for convenience and security reasons

More stable economic and political situation offers card education opportunities

Contactless technology offers faster and easier payment options in urban areas

COMPETITIVE LANDSCAPE

The leading issuer consolidates position through new product development

Mastercard invests in infrastructure and marketing to remain the leading operator

Local players seek greater penetration through partnerships

CATEGORY DATA

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Transportation cards drives growth through wider coverage and new products

Low transaction size/balance limits weaken appeal of open loop pre-paid cards

Players seek to extend open loop pre-paid cards beyond niche usage

COMPETITIVE LANDSCAPE

The leading player pushes pre-paid cards over cash with new Kyivsmartcard

Oschadbank continues to tap into young consumers and cashless events

Legislation set to accelerate closed loop payment system for urban transportation

CATEGORY DATA

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

PROSPECTS

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic and infrastructure improvements push card over cash payments

Mobile wallets lure consumers looking for fast, convenient and secure transactions

Players and merchants see growth potential in online and other modern instruments

Players use technologies, products and services and partnerships to gain an edge

Slower, but healthy value growth as the card payment infrastructure develops

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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