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Country Report

Debit Transactions in

Debit Cards in Ukraine

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Debit card use increases, mainly due to spike in ATM withdrawals

2020 saw debit cards remain by far the most popular and most widespread type of financial cards in Ukraine, with there being three and half times the number of debit cards than credit cards in circulation. Debit card usage increased over the course of 2020 as the COVID-19 pandemic increased the importance of financial cards generally.

Emerging identity verification technologies improve access to bank accounts and debit cards

The impact of the COVID-19 pandemic during 2020 led to major changes being seen in the ways that bank accounts are opened and maintained. In particular, the social distancing imperative and in particular the quarantine lockdown that was in place in Ukraine during the first and second quarters of the year meant that many people were unable to attend a bank branch in person to open a bank account.

Rising interest in mobile wallets presents competition to debit cards

One of the most interesting trends in financial cards payments in Ukraine towards the end of the review period was the significant increase seen in consumer interest in e-wallets and the mobile apps that serve as the user interfaces for these virtual financial accounts. Mobile payment apps are becoming increasingly popular as a payment method in both the proximity and remote environments and while recent years have seen a steady increase in consumer interest in e-wallets and payment apps, the influence of the COVID-19 pandemic during 2020 saw their use take off.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Ukraine?
What are the major operators and issuers in Ukraine?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Ukraine, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

2020 IMPACT

Charge cards maintains a negligible presence in Ukraine

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Interest rate reductions boost consumer interest in credit cards

Promotional offers make credit cards a more appealing option

Mobile-only player monobank gains ground in credit cards

RECOVERY AND OPPORTUNITIES

Economic recovery expected to support strong performance in credit cards

The digitalisation of Ukraine’s consumer finance market set to benefit credit cards

MasterCard and Visa set to remain the only operators of credit cards in Ukraine

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card use increases, mainly due to spike in ATM withdrawals

Emerging identity verification technologies improve access to bank accounts and debit cards

Rising interest in mobile wallets presents competition to debit cards

RECOVERY AND OPPORTUNITIES

Ukrposhta’s bid to enter the banking scene to support growth in debit cards

A steady long-term performance expected in debit cards

The rise of mobile payments unlikely to present strong challenges to debit cards

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Growth slows dramatically in closed loop pre-paid cards due to COVID-19

Open loop pre-paid cards remains an underdeveloped financial cards category

RECOVERY AND OPPORTUNITIES

Rapid return to previous spending levels means a strong rebound for pre-paid cards

Transportation cards to remain dominant

The development of new financial regulations could boost open loop pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Open Loop Pre-paid Cards Transactions 2015-2020
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 57 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 58 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 59 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 60 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Pre-paid Cards Transactions 2020-2025
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

2020 IMPACT

Store cards remains a financial cards category with no presence in Ukraine

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Cash remains king despite the ongoing shift towards financial cards

Contactless payments become more popular during the COVID-19 pandemic

The COVID-19 situation accelerates the shift towards innovative digital payments

What next for consumer payments?

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2015-2020
Table 78 Number of ATMs: Units 2015-2020
Table 79 Value Lost to Fraud 2015-2020
Table 80 Card Expenditure by Location 2020
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 82 Domestic versus Foreign Spend 2020

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 84 Financial Cards by Category: Number of Accounts 2015-2020
Table 85 Financial Cards Transactions by Category: Value 2015-2020
Table 86 Financial Cards by Category: Number of Transactions 2015-2020
Table 87 Consumer Payments by Category: Value 2015-2020
Table 88 Consumer Payments by Category: Number of Transactions 2015-2020
Table 89 M-Commerce by Category: Value 2015-2020
Table 90 M-Commerce by Category: % Value Growth 2015-2020
Table 91 Financial Cards: Number of Cards by Issuer 2015-2019
Table 92 Financial Cards: Number of Cards by Operator 2015-2019
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 96 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 97 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 98 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 99 Forecast Consumer Payments by Category: Value 2020-2025
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 101 Forecast M-Commerce by Category: Value 2020-2025
Table 102 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Debit card use increases, mainly due to spike in ATM withdrawals

Emerging identity verification technologies improve access to bank accounts and debit cards

Rising interest in mobile wallets presents competition to debit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

2020 IMPACT

Charge cards maintains a negligible presence in Ukraine

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Interest rate reductions boost consumer interest in credit cards

Promotional offers make credit cards a more appealing option

Mobile-only player monobank gains ground in credit cards

RECOVERY AND OPPORTUNITIES

Economic recovery expected to support strong performance in credit cards

The digitalisation of Ukraine’s consumer finance market set to benefit credit cards

MasterCard and Visa set to remain the only operators of credit cards in Ukraine

CATEGORY DATA

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card use increases, mainly due to spike in ATM withdrawals

Emerging identity verification technologies improve access to bank accounts and debit cards

Rising interest in mobile wallets presents competition to debit cards

RECOVERY AND OPPORTUNITIES

Ukrposhta’s bid to enter the banking scene to support growth in debit cards

A steady long-term performance expected in debit cards

The rise of mobile payments unlikely to present strong challenges to debit cards

CATEGORY DATA

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Growth slows dramatically in closed loop pre-paid cards due to COVID-19

Open loop pre-paid cards remains an underdeveloped financial cards category

RECOVERY AND OPPORTUNITIES

Rapid return to previous spending levels means a strong rebound for pre-paid cards

Transportation cards to remain dominant

The development of new financial regulations could boost open loop pre-paid cards

CATEGORY DATA

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

2020 IMPACT

Store cards remains a financial cards category with no presence in Ukraine

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Cash remains king despite the ongoing shift towards financial cards

Contactless payments become more popular during the COVID-19 pandemic

The COVID-19 situation accelerates the shift towards innovative digital payments

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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