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Country Report

Debit Transactions in

Debit Cards in Ukraine

16 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit card usage on the rise

In 2018, debit cards posted a strong increase in transaction value but a moderate rise in number of cards in circulation, continuing a long-term trend. Debit cards will eventually replace cash as the prevalent payment instrument in Ukraine.

Shadow economy hinders further development

In 2018, some Ukrainians chose not to use the services of banks, either due to trying to avoid paying taxes or concerns about government monitoring of their transactions. Others simply do not trust the financial system in the country, with this being particularly the case among older generations.

Ukrainians still like to withdraw cash from ATMs

In 2018, it remained common for Ukrainian consumers to withdraw most of their salaries from an ATM, instead of making cashless transactions. Some consumers have a lack of trust in the nation’s banking system and so choose to stick with cash as their main payment method.

COMPETITIVE LANDSCAPE

PrivatBank the leading local issuer in debit cards

In 2017, PrivatBank remained the leading issuer in terms of both number of debit cards in circulation and transaction value. This position can be attributed to PrivatBank being the most recognisable bank in Ukraine, benefiting from an extensive network of branches and ATMs as well as a focus on new product development.

Mastercard and Visa unthreatened by local operators

Mastercard and Visa remained the two leading debit card operators in Ukraine in 2017, with the local players Natsionalny Bank Ukraini and UkrKart having a limited presence. For example, Natsionalny Bank Ukraini’s PROSTIR debit cards are almost exclusively issued for pensioners and social assistance recipients, who generate lower value sales.

Government-owned bank expands its card offering

Oschadbank, a major state-owned bank, was historically known for its poor performance and inability to compete in terms of customer service and innovation. However, this situation has been gradually changing over the last four years as the bank has invested in modernisation and innovation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Ukraine?
What are the major operators and issuers in Ukraine?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Ukraine, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

PROSPECTS

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Credit cards continue to perform well

Easy to sign up to but terms are unclear

New law to provide better access to credit

COMPETITIVE LANDSCAPE

PrivatBank remains the dominant local issuer of credit cards

Monobank trying to disrupt the category

Co-branded credit cards aimed at specific uses

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2013-2018
Table 2 Credit Cards Transactions 2013-2018
Table 3 Credit Cards in Circulation: % Growth 2013-2018
Table 4 Credit Cards Transactions: % Growth 2013-2018
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Credit Cards Transactions 2013-2018
Table 7 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 9 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Credit Cards Transactions 2013-2018
Table 11 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 12 Personal Credit Cards Transactions: % Growth 2013-2018
Table 13 Credit Cards: Number of Cards by Issuer 2013-2017
Table 14 Credit Cards: Number of Cards by Operator 2013-2017
Table 15 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Credit Cards Transactions 2018-2023
Table 27 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Credit Cards Transactions 2018-2023
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Credit Cards Transactions 2018-2023
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Debit card usage on the rise

Shadow economy hinders further development

Ukrainians still like to withdraw cash from ATMs

COMPETITIVE LANDSCAPE

PrivatBank the leading local issuer in debit cards

Mastercard and Visa unthreatened by local operators

Government-owned bank expands its card offering

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2013-2018
Table 38 Debit Cards Transactions 2013-2018
Table 39 Debit Cards in Circulation: % Growth 2013-2018
Table 40 Debit Cards Transactions: % Growth 2013-2018
Table 41 Debit Cards: Number of Cards by Issuer 2013-2017
Table 42 Debit Cards: Number of Cards by Operator 2013-2017
Table 43 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 46 Forecast Debit Cards Transactions 2018-2023
Table 47 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 48 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Large events foster innovation

Pre-paid cards dominated by transportation cards

Flexibility provides opportunities

COMPETITIVE LANDSCAPE

Open loop pre-paid cards remains a very small category

Oschadbank searching for a niche in pre-paid cards

More cities to develop closed loop payment systems

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 50 Pre-paid Cards Transactions 2013-2018
Table 51 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 52 Pre-paid Cards Transactions: % Growth 2013-2018
Table 53 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 55 Open Loop Pre-paid Cards Transactions 2013-2018
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 57 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 58 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 59 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 60 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Pre-paid Cards Transactions 2018-2023
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

PROSPECTS

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Card payments rise sharply

Mobile payments developing strongly

Different stakeholders but one common goal

Large cities are advancing while rural areas stick with cash

Transformation is unavoidable

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2013-2018
Table 78 Number of ATMs: Units 2013-2018
Table 79 Value Lost to Fraud 2013-2018
Table 80 Card Expenditure by Location 2017
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 82 Domestic versus Foreign Spend 2018

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 84 Financial Cards by Category: Number of Accounts 2013-2018
Table 85 Financial Cards Transactions by Category: Value 2013-2018
Table 86 Financial Cards by Category: Number of Transactions 2013-2018
Table 87 Consumer Payments by Category: Value 2013-2018
Table 88 Consumer Payments by Category: Number of Transactions 2013-2018
Table 89 M-Commerce by Category: Value 2013-2018
Table 90 M-Commerce by Category: % Value Growth 2013-2018
Table 91 Financial Cards: Number of Cards by Issuer 2013-2017
Table 92 Financial Cards: Number of Cards by Operator 2013-2017
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 96 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 97 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 98 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 99 Forecast Consumer Payments by Category: Value 2018-2023
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 101 Forecast M-Commerce by Category: Value 2018-2023
Table 102 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit card usage on the rise

Shadow economy hinders further development

Ukrainians still like to withdraw cash from ATMs

COMPETITIVE LANDSCAPE

PrivatBank the leading local issuer in debit cards

Mastercard and Visa unthreatened by local operators

Government-owned bank expands its card offering

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Ukraine - Category analysis

Charge Cards in Ukraine - Company Profile

PROSPECTS

Credit Cards in Ukraine - Category analysis

Credit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Credit cards continue to perform well

Easy to sign up to but terms are unclear

New law to provide better access to credit

COMPETITIVE LANDSCAPE

PrivatBank remains the dominant local issuer of credit cards

Monobank trying to disrupt the category

Co-branded credit cards aimed at specific uses

CATEGORY DATA

Debit Cards in Ukraine - Category analysis

Debit Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Debit card usage on the rise

Shadow economy hinders further development

Ukrainians still like to withdraw cash from ATMs

COMPETITIVE LANDSCAPE

PrivatBank the leading local issuer in debit cards

Mastercard and Visa unthreatened by local operators

Government-owned bank expands its card offering

CATEGORY DATA

Pre-Paid Cards in Ukraine - Category analysis

Pre-Paid Cards in Ukraine - Company Profile

HEADLINES

PROSPECTS

Large events foster innovation

Pre-paid cards dominated by transportation cards

Flexibility provides opportunities

COMPETITIVE LANDSCAPE

Open loop pre-paid cards remains a very small category

Oschadbank searching for a niche in pre-paid cards

More cities to develop closed loop payment systems

CATEGORY DATA

Store Cards in Ukraine - Category analysis

Store Cards in Ukraine - Company Profile

PROSPECTS

Financial Cards and Payments in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Card payments rise sharply

Mobile payments developing strongly

Different stakeholders but one common goal

Large cities are advancing while rural areas stick with cash

Transformation is unavoidable

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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