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Country Report

Debit Transactions in

Debit Cards in Brazil

17 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards continue gaining share over cash transactions

The growing number of banked consumers within the total population has contributed to the increase in penetration of point-of-sale machines within Brazilian retail and institutional channels. This has intensified the competition among card acquirers and helped to reduce the costs of renting and using point-of-sale terminals for merchants.

Debit cards do not face fierce competition from pre-paid cards

Although it had been previously expected, debit cards will not suffer major competition from pre-paid cards, because each card type appeals to a different audience, for different use occasions. Leading operators Visa, Mastercard and Elo Participações are expected to continue investing in pre-paid cards in order to appeal to consumers with more restricted access to financial services or to those seeking an alternative to manage their budgets more strictly.

COMPETITIVE LANDSCAPE

Elo continues to grow in an environment still dominated by large operators

Elo Participações SA continues to gain share among card operators in Brazil. The network’s growth is driven by the fact that Banco Bradesco, Banco do Brasil and Caixa Econômica Federal usually prioritise this operator when issuing cards for new accounts or replacing expired ones.

Elo joins with Diners Club to enlarge its merchant acceptance

The activation rates of Elo cards are still low when compared to cards operated by other networks. In the later part of the review period, Elo entered into a partnership with Diners Club to enlarge its merchant acceptance to include international retailers (both online and offline).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Brazil?
What are the major operators and issuers in Brazil?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Brazil, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Brazil - Category analysis

Charge Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Charge cards are more resilient to lower consumer expenditure due to their premium positioning

Educating consumers and providing premium services are key to the expansion of charge card usage

COMPETITIVE LANDSCAPE

American Express and Banco Bradesco remain the only players, with a focus on commercial charge cards

Creating differentiated service platforms is key in expanding the penetration of commercial charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Brazil - Category analysis

Credit Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Slower-than-expected economic recovery postpones a more aggressive performance of credit cards

New rules on revolving credit have little impact on consumers’ indebtedness

COMPETITIVE LANDSCAPE

The digital environment paves the way for innovation in credit cards

New launches by Nubank and CBSS

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Commercial Credit Cards Transactions 2013-2018
Table 43 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 44 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 45 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 46 Personal Credit Cards Transactions 2013-2018
Table 47 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 48 Personal Credit Cards Transactions: % Growth 2013-2018
Table 49 Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 54 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 57 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 58 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 62 Forecast Credit Cards Transactions 2018-2023
Table 63 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 64 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 66 Forecast Commercial Credit Cards Transactions 2018-2023
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Personal Credit Cards Transactions 2018-2023
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Brazil - Category analysis

Debit Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Debit cards continue gaining share over cash transactions

Debit cards do not face fierce competition from pre-paid cards

COMPETITIVE LANDSCAPE

Elo continues to grow in an environment still dominated by large operators

Elo joins with Diners Club to enlarge its merchant acceptance

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2013-2018
Table 74 Debit Cards Transactions 2013-2018
Table 75 Debit Cards in Circulation: % Growth 2013-2018
Table 76 Debit Cards Transactions: % Growth 2013-2018
Table 77 Debit Cards: Number of Cards by Issuer 2013-2017
Table 78 Debit Cards: Number of Cards by Operator 2013-2017
Table 79 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 80 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 82 Forecast Debit Cards Transactions 2018-2023
Table 83 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 84 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Brazil - Category analysis

Pre-Paid Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Uncertainty surrounding macroeconomic conditions delays the recovery of pre-paid cards

General purpose open loop pre-paid cards gain relevance in Brazil

COMPETITIVE LANDSCAPE

Pre-paid cards appeal to issuers looking to serve an untapped consumer base

Digital innovations help drive the growth of general purpose pre-paid cards

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 86 Pre-paid Cards Transactions 2013-2018
Table 87 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 88 Pre-paid Cards Transactions: % Growth 2013-2018
Table 89 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 91 Open Loop Pre-paid Cards Transactions 2013-2018
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 93 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 94 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 95 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 96 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 106 Forecast Pre-paid Cards Transactions 2018-2023
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Brazil - Category analysis

Store Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Store cards from medium-sized retailers promote customer loyalty

Large retailers substitute cobranded credit cards for store cards

COMPETITIVE LANDSCAPE

Offering instalment payments is key

Store cards to become more fragmented

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2013-2018
Table 114 Store Cards Transactions 2013-2018
Table 115 Store Cards in Circulation: % Growth 2013-2018
Table 116 Store Cards Transactions: % Growth 2013-2018
Table 117 Store Cards: Number of Cards by Issuer 2013-2017
Table 118 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 119 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 120 Forecast Store Cards Transactions 2018-2023
Table 121 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 122 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Brazil - Industry Overview

EXECUTIVE SUMMARY

Lower levels of consumer spending contribute to the performance of different card functions

Debit cards continue gaining space in consumers’ minds for small purchases

Medium-sized retailers gain relevance as store card issuers

Pre-paid cards gain relevance on the premise of being a simple payment solution

Economic recovery being slower than expected impairs a more aggressive performance of card payments

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2013-2018
Table 124 Number of ATMs: Units 2013-2018
Table 125 Value Lost to Fraud 2013-2018
Table 126 Card Expenditure by Location 2017
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 128 Domestic versus Foreign Spend 2018

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 130 Financial Cards by Category: Number of Accounts 2013-2018
Table 131 Financial Cards Transactions by Category: Value 2013-2018
Table 132 Financial Cards by Category: Number of Transactions 2013-2018
Table 133 Consumer Payments by Category: Value 2013-2018
Table 134 Consumer Payments by Category: Number of Transactions 2013-2018
Table 135 M-Commerce by Category: Value 2013-2018
Table 136 M-Commerce by Category: % Value Growth 2013-2018
Table 137 Financial Cards: Number of Cards by Issuer 2013-2017
Table 138 Financial Cards: Number of Cards by Operator 2013-2017
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 142 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 143 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 144 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 145 Forecast Consumer Payments by Category: Value 2018-2023
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 147 Forecast M-Commerce by Category: Value 2018-2023
Table 148 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards continue gaining share over cash transactions

Debit cards do not face fierce competition from pre-paid cards

COMPETITIVE LANDSCAPE

Elo continues to grow in an environment still dominated by large operators

Elo joins with Diners Club to enlarge its merchant acceptance

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Brazil - Category analysis

Charge Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Charge cards are more resilient to lower consumer expenditure due to their premium positioning

Educating consumers and providing premium services are key to the expansion of charge card usage

COMPETITIVE LANDSCAPE

American Express and Banco Bradesco remain the only players, with a focus on commercial charge cards

Creating differentiated service platforms is key in expanding the penetration of commercial charge cards

CATEGORY DATA

Credit Cards in Brazil - Category analysis

Credit Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Slower-than-expected economic recovery postpones a more aggressive performance of credit cards

New rules on revolving credit have little impact on consumers’ indebtedness

COMPETITIVE LANDSCAPE

The digital environment paves the way for innovation in credit cards

New launches by Nubank and CBSS

CATEGORY DATA

Debit Cards in Brazil - Category analysis

Debit Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Debit cards continue gaining share over cash transactions

Debit cards do not face fierce competition from pre-paid cards

COMPETITIVE LANDSCAPE

Elo continues to grow in an environment still dominated by large operators

Elo joins with Diners Club to enlarge its merchant acceptance

CATEGORY DATA

Pre-Paid Cards in Brazil - Category analysis

Pre-Paid Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Uncertainty surrounding macroeconomic conditions delays the recovery of pre-paid cards

General purpose open loop pre-paid cards gain relevance in Brazil

COMPETITIVE LANDSCAPE

Pre-paid cards appeal to issuers looking to serve an untapped consumer base

Digital innovations help drive the growth of general purpose pre-paid cards

CATEGORY DATA

Store Cards in Brazil - Category analysis

Store Cards in Brazil - Company Profile

HEADLINES

PROSPECTS

Store cards from medium-sized retailers promote customer loyalty

Large retailers substitute cobranded credit cards for store cards

COMPETITIVE LANDSCAPE

Offering instalment payments is key

Store cards to become more fragmented

CATEGORY DATA

Financial Cards and Payments in Brazil - Industry Overview

EXECUTIVE SUMMARY

Lower levels of consumer spending contribute to the performance of different card functions

Debit cards continue gaining space in consumers’ minds for small purchases

Medium-sized retailers gain relevance as store card issuers

Pre-paid cards gain relevance on the premise of being a simple payment solution

Economic recovery being slower than expected impairs a more aggressive performance of card payments

MARKET INDICATORS

MARKET DATA

SOURCES