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Country Report

Debit Transactions in

Debit Cards in Morocco

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing numbers of debit cards in circulation due to increase in banked population

Strong growth was recorded in debit card transactions in 2019 and this was in turn based on the significant increase seen in the numbers of debit cards in circulation. As Morocco’s banked population continues to increase, more people are coming to understand the convenience and time-saving that debit cards represent.

The ongoing expansion of the ATM network continues to spur growth in debit cards

Morocco’s ATM network continued to expand during 2018 and 2019 as numerous banks are encouraging consumers to use ATMs to withdraw cash and to complete various other services that they would ordinarily complete in-branch. On the consumer side, many people are becoming more interested in the enhanced convenience and security that using debit cards and ATMs to withdraw cash as and when needed represents, rather than current huge amounts of cash all the time.

Government taxes on the use of cash characterises official push towards debit cards

2019 saw the Moroccan government encourage the shift away from cash payments and towards debit cards. In particular, informational campaigns and new taxes on the use of cash encouraged merchants and consumers alike to shift towards the use of financial cards generally, with debit cards by far the most popular option.

The digitalisation of Moroccan society spurs growth in debit cards

With internet usage on the rise, e-commerce and m-commerce are becoming increasingly common among the country’s population. This digitalisation of Moroccan society is having an impact on the acquisition of debit cards, with consumers becoming increasingly interested in the convenience and practicality that Internet retailing represents.

COMPETITIVE LANDSCAPE

BPCE and Société Générale lead a highly fragmented competitive environment

BPCE SA remained the leading issue of debit cards in 2018, maintaining its narrow lead over Société Générale Maroc. These players are among the most popular retail banks among Moroccans due mainly to their lower fees and very wide outlet networks.

BMCE and AttijariWafa Bank register strong growth in 2018

Third-placed BMCE and fourth-placed AttijariWafa Bank generated strong growth in the numbers of debit cards in circulation and debit card transactions in 2018. In particular, AttijariWafa bank is building on the worldwide recognition and success it has seen in recent years.

CMI Fidélité and the government support the uptake of debit cards

Growing support for using debit cards as payment tools is partially due to the efforts of the Moroccan Government and CMI (Centre Monétique Interbancaire) to promote and encourage debit card usage. As mentioned above, government efforts centre on the immediate tax that consumers are liable for when paying with cash, but to which those paying with card are exempt.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Morocco?
What are the major operators and issuers in Morocco?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Morocco, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Morocco - Category analysis

Charge Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Charge cards benefits from the category’s conformity to Islamic finance principles

Absence of advertising continues to suppress the category’s growth potential

High fees in lieu of interest remain a barrier to stronger growth

COMPETITIVE LANDSCAPE

AttijariWafa bank still the leading player in charge cards

The promotional charge cards likely to remain focused on Islamic finance principles

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Morocco - Category analysis

Credit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The more intense promotion of credit cards boosts usage and transactions value

Credit cards increasingly seen as superior to other forms of consumer credit

Linking credit cards to directly borrowers accounts offers greater convenience

COMPETITIVE LANDSCAPE

AttijariWafa Bank has the highest number of credit cards in circulation

Focus on advertising underpins BMCE’s leading position in credit card transactions

BPCE SA maintains its second leading position in credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Morocco - Category analysis

Debit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Growing numbers of debit cards in circulation due to increase in banked population

The ongoing expansion of the ATM network continues to spur growth in debit cards

Government taxes on the use of cash characterises official push towards debit cards

The digitalisation of Moroccan society spurs growth in debit cards

COMPETITIVE LANDSCAPE

BPCE and Société Générale lead a highly fragmented competitive environment

BMCE and AttijariWafa Bank register strong growth in 2018

CMI Fidélité and the government support the uptake of debit cards

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Morocco - Category analysis

Pre-Paid Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Absence of open loop pre-paid cards ensures dominance for closed loop pre-paid cards

Pre-paid cards maintain their appeal to the unbanked in an increasingly cashless society

Moderate growth to be based on solid demand among the unbanked population

COMPETITIVE LANDSCAPE

Office National des Chemins de Fer continues to lead pre-paid cards

Retailers remain among the main issuers of a pre-paid cards

The limited ranger of major issuers likely to remain a drag on category growth

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 92 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 93 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 94 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 95 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 96 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 100 Forecast Pre-paid Cards Transactions 2019-2024
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 103 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 104 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Morocco - Category analysis

Store Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The prevailing lifestyle trends are positive for the development of store cards

The development of shopping centres and modern retailing supports growth in store cards

Issuers value store cards as tools for boosting customer loyalty

COMPETITIVE LANDSCAPE

Marjane Holding is the leading issuer of store cards

Store cards are used as a tool to develop modern retailing

Fragmented competitive environment contributes to fluctuations in growth rates

CATEGORY DATA

Table 105 Store Cards: Number of Cards in Circulation 2014-2019
Table 106 Store Cards Transactions 2014-2019
Table 107 Store Cards in Circulation: % Growth 2014-2019
Table 108 Store Cards Transactions: % Growth 2014-2019
Table 109 Store Cards: Number of Cards by Issuer 2014-2018
Table 110 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 111 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 112 Forecast Store Cards Transactions 2019-2024
Table 113 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 114 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Morocco - Industry Overview

EXECUTIVE SUMMARY

Various factors contribute to positive growth across financial cards and payments

The move towards a more connected, cashless society spurs growth

The traditional preference for charge cards begins to give way

The leading retail banks hold the leading positions in most financial cards categories

The inexorable shift towards a more connected, cashless society to spur growth

MARKET INDICATORS

Table 115 Number of POS Terminals: Units 2014-2019
Table 116 Number of ATMs: Units 2014-2019
Table 117 Value Lost to Fraud 2014-2019
Table 118 Card Expenditure by Location 2019
Table 119 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 120 Domestic versus Foreign Spend 2019

MARKET DATA

Table 121 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 122 Financial Cards by Category: Number of Accounts 2014-2019
Table 123 Financial Cards Transactions by Category: Value 2014-2019
Table 124 Financial Cards by Category: Number of Transactions 2014-2019
Table 125 Consumer Payments by Category: Value 2014-2019
Table 126 Consumer Payments by Category: Number of Transactions 2014-2019
Table 127 M-Commerce by Category: Value 2014-2019
Table 128 M-Commerce by Category: % Value Growth 2014-2019
Table 129 Financial Cards: Number of Cards by Issuer 2014-2018
Table 130 Financial Cards: Number of Cards by Operator 2014-2018
Table 131 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 132 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 133 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 134 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 135 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 136 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 137 Forecast Consumer Payments by Category: Value 2019-2024
Table 138 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 139 Forecast M-Commerce by Category: Value 2019-2024
Table 140 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing numbers of debit cards in circulation due to increase in banked population

The ongoing expansion of the ATM network continues to spur growth in debit cards

Government taxes on the use of cash characterises official push towards debit cards

The digitalisation of Moroccan society spurs growth in debit cards

COMPETITIVE LANDSCAPE

BPCE and Société Générale lead a highly fragmented competitive environment

BMCE and AttijariWafa Bank register strong growth in 2018

CMI Fidélité and the government support the uptake of debit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Morocco - Category analysis

Charge Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Charge cards benefits from the category’s conformity to Islamic finance principles

Absence of advertising continues to suppress the category’s growth potential

High fees in lieu of interest remain a barrier to stronger growth

COMPETITIVE LANDSCAPE

AttijariWafa bank still the leading player in charge cards

The promotional charge cards likely to remain focused on Islamic finance principles

CATEGORY DATA

Credit Cards in Morocco - Category analysis

Credit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The more intense promotion of credit cards boosts usage and transactions value

Credit cards increasingly seen as superior to other forms of consumer credit

Linking credit cards to directly borrowers accounts offers greater convenience

COMPETITIVE LANDSCAPE

AttijariWafa Bank has the highest number of credit cards in circulation

Focus on advertising underpins BMCE’s leading position in credit card transactions

BPCE SA maintains its second leading position in credit cards

CATEGORY DATA

Debit Cards in Morocco - Category analysis

Debit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Growing numbers of debit cards in circulation due to increase in banked population

The ongoing expansion of the ATM network continues to spur growth in debit cards

Government taxes on the use of cash characterises official push towards debit cards

The digitalisation of Moroccan society spurs growth in debit cards

COMPETITIVE LANDSCAPE

BPCE and Société Générale lead a highly fragmented competitive environment

BMCE and AttijariWafa Bank register strong growth in 2018

CMI Fidélité and the government support the uptake of debit cards

CATEGORY DATA

Pre-Paid Cards in Morocco - Category analysis

Pre-Paid Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Absence of open loop pre-paid cards ensures dominance for closed loop pre-paid cards

Pre-paid cards maintain their appeal to the unbanked in an increasingly cashless society

Moderate growth to be based on solid demand among the unbanked population

COMPETITIVE LANDSCAPE

Office National des Chemins de Fer continues to lead pre-paid cards

Retailers remain among the main issuers of a pre-paid cards

The limited ranger of major issuers likely to remain a drag on category growth

CATEGORY DATA

Store Cards in Morocco - Category analysis

Store Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The prevailing lifestyle trends are positive for the development of store cards

The development of shopping centres and modern retailing supports growth in store cards

Issuers value store cards as tools for boosting customer loyalty

COMPETITIVE LANDSCAPE

Marjane Holding is the leading issuer of store cards