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Country Report

Debit Transactions in

Debit Cards in Morocco

16 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The increasing banked population directly impacts debit cards

Banks are using smart marketing strategies to include as many services as possible within their offer. To illustrate, banks are relying on a “packages” policy in their service offerings, which includes the automatic delivery of a debit card for every account opened.

Better control of customers’ budgets and spending

Debit cards have had a positive impact on Moroccans regarding the management of their expenditure and savings. They have better control of their budgets rather than dealing with amounts of cash.

Important expansion of ATMs seen throughout the country

Notwithstanding the centralisation policy among banks in Morocco, the number of ATMs continues to increase. The continuous expansion provides better access to bank services and stresses the need for debit cards, especially as the main use of a debit card among Moroccans is cash withdrawal followed by cash payment.

COMPETITIVE LANDSCAPE

AttijariWafa Bank continues to be a leading player in debit cards

AttijariWafa Bank remains the most successful bank in Morocco, followed by BMCE and BPCE SA. It has achieved worldwide recognition of its success.

CMI Fidélité supports the use of debit cards for card payments

Centre Monétique Interbancaire (CMI) launched a loyalty programme in 2017 through a platform named CMI Fidélité. The customer accumulates loyalty points on purchases made using the card and can use the points through the same card to receive gifts and discounts.

More efforts are made to support the promotion of debit cards

Promotions and communication campaigns for debit cards are very limited. However, banks are taking innovative action to attract customers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Morocco?
What are the major operators and issuers in Morocco?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Morocco, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Morocco - Category analysis

Charge Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Growing demand for charge cards

Strong communication could enhance the demand for charge cards

Religious considerations support the use of charge cards

COMPETITIVE LANDSCAPE

AttijariWafa Bank leads charge cards

Charge cards are demanded more for professional use

No competition occurs between regular banks and Islamic banks in charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Morocco - Category analysis

Credit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Credit cards present a better alternative to personal lending or bank loans

Moroccans’ expenses grow with modern lifestyles

Few obstacles hold back the development of credit cards

COMPETITIVE LANDSCAPE

AttijariWafa Bank leads credit cards in 2017

Attractive advantages are offered to support spending on credit cards

Other types of cards threaten credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Commercial Credit Cards Transactions 2013-2018
Table 43 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 44 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 45 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 46 Personal Credit Cards Transactions 2013-2018
Table 47 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 48 Personal Credit Cards Transactions: % Growth 2013-2018
Table 49 Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 54 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 57 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 58 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 62 Forecast Credit Cards Transactions 2018-2023
Table 63 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 64 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 66 Forecast Commercial Credit Cards Transactions 2018-2023
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Personal Credit Cards Transactions 2018-2023
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Morocco - Category analysis

Debit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The increasing banked population directly impacts debit cards

Better control of customers’ budgets and spending

Important expansion of ATMs seen throughout the country

COMPETITIVE LANDSCAPE

AttijariWafa Bank continues to be a leading player in debit cards

CMI Fidélité supports the use of debit cards for card payments

More efforts are made to support the promotion of debit cards

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2013-2018
Table 74 Debit Cards Transactions 2013-2018
Table 75 Debit Cards in Circulation: % Growth 2013-2018
Table 76 Debit Cards Transactions: % Growth 2013-2018
Table 77 Debit Cards: Number of Cards by Issuer 2013-2017
Table 78 Debit Cards: Number of Cards by Operator 2013-2017
Table 79 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 80 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 82 Forecast Debit Cards Transactions 2018-2023
Table 83 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 84 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Morocco - Category analysis

Pre-Paid Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards are perceived as outdated

Pre-paid cards play an important role in transportation

Some limitations hamper the demand for pre-paid cards

COMPETITIVE LANDSCAPE

Transportation and retailing are the main issuers of pre-paid cards

Closed loop still dominates pre-paid cards in Morocco

Movement towards the further spread of digital payments

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 86 Pre-paid Cards Transactions 2013-2018
Table 87 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 88 Pre-paid Cards Transactions: % Growth 2013-2018
Table 89 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 91 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 92 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 93 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 94 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 95 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 96 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 97 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 98 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Forecast Pre-paid Cards Transactions 2018-2023
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 104 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Morocco - Category analysis

Store Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Store cards are a crucial form of marketing among retailers

The higher-income population are the main users

Store cards likely to keep slowing down

COMPETITIVE LANDSCAPE

Marjane Holding maintains its leading position

Competition between players is slight

Store cards expected to slow down over the forecast period

CATEGORY DATA

Table 105 Store Cards: Number of Cards in Circulation 2013-2018
Table 106 Store Cards Transactions 2013-2018
Table 107 Store Cards in Circulation: % Growth 2013-2018
Table 108 Store Cards Transactions: % Growth 2013-2018
Table 109 Store Cards: Number of Cards by Issuer 2013-2017
Table 110 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 111 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 112 Forecast Store Cards Transactions 2018-2023
Table 113 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 114 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Morocco - Industry Overview

EXECUTIVE SUMMARY

Financial cards maintain a good performance

Banks offer a wide range of packages to serve customers

Debit cards remain the most popular type of card

Young generations are card issuers’ main target

A strong future is expected for financial cards in Morocco

MARKET INDICATORS

Table 115 Number of POS Terminals: Units 2013-2018
Table 116 Number of ATMs: Units 2013-2018
Table 117 Value Lost to Fraud 2013-2018
Table 118 Card Expenditure by Location 2017
Table 119 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 120 Domestic versus Foreign Spend 2018

MARKET DATA

Table 121 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 122 Financial Cards by Category: Number of Accounts 2013-2018
Table 123 Financial Cards Transactions by Category: Value 2013-2018
Table 124 Financial Cards by Category: Number of Transactions 2013-2018
Table 125 Consumer Payments by Category: Value 2013-2018
Table 126 Consumer Payments by Category: Number of Transactions 2013-2018
Table 127 M-Commerce by Category: Value 2013-2018
Table 128 M-Commerce by Category: % Value Growth 2013-2018
Table 129 Financial Cards: Number of Cards by Issuer 2013-2017
Table 130 Financial Cards: Number of Cards by Operator 2013-2017
Table 131 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 132 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 133 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 134 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 135 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 136 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 137 Forecast Consumer Payments by Category: Value 2018-2023
Table 138 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 139 Forecast M-Commerce by Category: Value 2018-2023
Table 140 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The increasing banked population directly impacts debit cards

Better control of customers’ budgets and spending

Important expansion of ATMs seen throughout the country

COMPETITIVE LANDSCAPE

AttijariWafa Bank continues to be a leading player in debit cards

CMI Fidélité supports the use of debit cards for card payments

More efforts are made to support the promotion of debit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Morocco - Category analysis

Charge Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Growing demand for charge cards

Strong communication could enhance the demand for charge cards

Religious considerations support the use of charge cards

COMPETITIVE LANDSCAPE

AttijariWafa Bank leads charge cards

Charge cards are demanded more for professional use

No competition occurs between regular banks and Islamic banks in charge cards

CATEGORY DATA

Credit Cards in Morocco - Category analysis

Credit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Credit cards present a better alternative to personal lending or bank loans

Moroccans’ expenses grow with modern lifestyles

Few obstacles hold back the development of credit cards

COMPETITIVE LANDSCAPE

AttijariWafa Bank leads credit cards in 2017

Attractive advantages are offered to support spending on credit cards

Other types of cards threaten credit cards

CATEGORY DATA

Debit Cards in Morocco - Category analysis

Debit Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

The increasing banked population directly impacts debit cards

Better control of customers’ budgets and spending

Important expansion of ATMs seen throughout the country

COMPETITIVE LANDSCAPE

AttijariWafa Bank continues to be a leading player in debit cards

CMI Fidélité supports the use of debit cards for card payments

More efforts are made to support the promotion of debit cards

CATEGORY DATA

Pre-Paid Cards in Morocco - Category analysis

Pre-Paid Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards are perceived as outdated

Pre-paid cards play an important role in transportation

Some limitations hamper the demand for pre-paid cards

COMPETITIVE LANDSCAPE

Transportation and retailing are the main issuers of pre-paid cards

Closed loop still dominates pre-paid cards in Morocco

Movement towards the further spread of digital payments

CATEGORY DATA

Store Cards in Morocco - Category analysis

Store Cards in Morocco - Company Profile

HEADLINES

PROSPECTS

Store cards are a crucial form of marketing among retailers

The higher-income population are the main users

Store cards likely to keep slowing down

COMPETITIVE LANDSCAPE

Marjane Holding maintains its leading position

Competition between players is slight