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Country Report

Debit Transactions in

Debit Cards in Austria

Oct 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards remain Austrians’ preferred payment card

After some fluctuations over the review period, the number of debit cards recorded moderate growth in 2019, with growth expected to accelerate over the forecast period, maintaining its status as the nation’s preferred payment card. This is largely due to its dominance in point-of-sale payments.

Contactless payments have untapped potential in a cash-dominated society

Austria remains a cash-dominated society due to the conservative attitudes of consumers when it comes to spending, with many concerned to live within their budgets and not face large card bills at the end of the month. Despite this, the value of cash transactions continued to fall in 2019, while debit cards recorded further strong growth.

Mobile alternatives beginning to become a threat to debit cards

Since mid-2016 all debit card holders in Austria have also been able to pay with Bankomatkarte mobil, a virtual version of their card stored on their smartphone. Innovations such as wristbands and stickers featuring NFC-enabled SIM cards for contactless payment transactions followed quickly at very reasonable prices for consumers.

COMPETITIVE LANDSCAPE

BAWAG PSK finishes its transition to V Pay debit cards

The share of V Pay increased in debit cards in circulation in Austria in 2018 as BAWAG PSK continued to change the debit cards of its bank account holders from Maestro to the V Pay product, leading to respective shifts in operator share. The transition was completed in early-2019 and there are no signs that any other major bank in Austria is going to opt for V Pay in the foreseeable future.

Erste Bank der oesterreichischen Sparkassen switches to MasterCard Debit

Erste Bank der oesterreichischen Sparkassen has only issued MasterCard Debit cards since April 2019 instead of Maestro, with the target of changing all existing customer accounts by the end of 2020. MasterCard Debit is a true innovation in Austria as it follows the pay-now concept of a debit card, but features a 16-digit credit card-type number which is widely accepted in internet retailing.

The four leading issuer banks loses share of the number of cards in circulation

The four major issuing banks lost share in the number of debit cards in circulation in 2019 and this is likely to continue over the forecast period due to the success of direct banks such as Easybank and N26 Bank. In contrast to classic banks, they usually offer free account management and free debit cards and charge cards, which is appealing to Austrian consumers, and especially millennials, who are les conservative in banking matters than the older generations.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Austria?
What are the major operators and issuers in Austria?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Austria, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Online shopping and travel likely to remain key areas of use

MasterCard Debit cards may have a negative impact due to their wider acceptance

COMPETITIVE LANDSCAPE

Visa remains the most used charge card

Diners Club continues to migrate to a credit card model

UniCredit Bank Austria retains its lead

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Actual credit cards with revolving credit in the infancy in Austria as most consumers use charge cards

Credit cards to begin to record stronger volume growth than debit and charge cards at the end of the forecast period

MasterCard Debit cards may have a negative impact due to their wider acceptance

COMPETITIVE LANDSCAPE

The variety of credit cards has room to grow

Strategies of the key players are key in the future of credit cards

Diners Club makes ground among operators

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Personal Credit Cards Transactions 2014-2019
Table 43 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 44 Personal Credit Cards Transactions: % Growth 2014-2019
Table 45 Credit Cards: Number of Cards by Issuer 2014-2018
Table 46 Credit Cards: Number of Cards by Operator 2014-2018
Table 47 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 48 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 49 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 54 Forecast Credit Cards Transactions 2019-2024
Table 55 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 56 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 58 Forecast Personal Credit Cards Transactions 2019-2024
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Contactless payments have untapped potential in a cash-dominated society

Mobile alternatives beginning to become a threat to debit cards

COMPETITIVE LANDSCAPE

BAWAG PSK finishes its transition to V Pay debit cards

Erste Bank der oesterreichischen Sparkassen switches to MasterCard Debit

The four leading issuer banks loses share of the number of cards in circulation

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2014-2019
Table 62 Debit Cards Transactions 2014-2019
Table 63 Debit Cards in Circulation: % Growth 2014-2019
Table 64 Debit Cards Transactions: % Growth 2014-2019
Table 65 Debit Cards: Number of Cards by Issuer 2014-2018
Table 66 Debit Cards: Number of Cards by Operator 2014-2018
Table 67 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 68 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Debit Cards Transactions 2019-2024
Table 71 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel remain key to open loop pre-paid cards

Pre-paid merchant cards likely to drive growth of closed loop formats

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Closed loop pre-paid cards remains highly fragmented

Rumours remain about a potential closed loop pre-paid card for the transport system

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 74 Pre-paid Cards Transactions 2014-2019
Table 75 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 76 Pre-paid Cards Transactions: % Growth 2014-2019
Table 77 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 79 Open Loop Pre-paid Cards Transactions 2014-2019
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 81 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 82 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 83 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 84 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 94 Forecast Pre-paid Cards Transactions 2019-2024
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards suffer as retailers offer alternative payment methods

HEADLINES

PROSPECTS

Store cards suffer as retailers offer alternative payment methods

Instalment plans are increasingly promoted by retailers and their banks

IKEA to restructure its store card, while focusing on other payment methods

COMPETITIVE LANDSCAPE

Other store cards suffering from a lack of consumer attention

The end of the Ikea Family Pay card?

Co-branded credit cards increasingly take the place of store cards

CATEGORY DATA

Table 101 Store Cards: Number of Cards in Circulation 2014-2019
Table 102 Store Cards Transactions 2014-2019
Table 103 Store Cards in Circulation: % Growth 2014-2019
Table 104 Store Cards Transactions: % Growth 2014-2019
Table 105 Store Cards: Number of Cards by Issuer 2014-2018
Table 106 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 107 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 108 Forecast Store Cards Transactions 2019-2024
Table 109 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 110 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

Cash remains extremely popular in Austria, although contactless payments begin to make inroads

MasterCard Debit a true innovation which should resonate among Austrians

Shift from charge to credit cards

Mobile payments available but only slowly becoming a threat to card payments

New innovations not expected to seriously threaten growth in card payments

MARKET INDICATORS

Table 111 Number of POS Terminals: Units 2014-2019
Table 112 Number of ATMs: Units 2014-2019
Table 113 Value Lost to Fraud 2014-2019
Table 114 Card Expenditure by Location 2019
Table 115 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 116 Domestic versus Foreign Spend 2019

MARKET DATA

Table 117 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 118 Financial Cards by Category: Number of Accounts 2014-2019
Table 119 Financial Cards Transactions by Category: Value 2014-2019
Table 120 Financial Cards by Category: Number of Transactions 2014-2019
Table 121 Consumer Payments by Category: Value 2014-2019
Table 122 Consumer Payments by Category: Number of Transactions 2014-2019
Table 123 M-Commerce by Category: Value 2014-2019
Table 124 M-Commerce by Category: % Value Growth 2014-2019
Table 125 Financial Cards: Number of Cards by Issuer 2014-2018
Table 126 Financial Cards: Number of Cards by Operator 2014-2018
Table 127 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 128 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 129 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 130 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 131 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 132 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 133 Forecast Consumer Payments by Category: Value 2019-2024
Table 134 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 135 Forecast M-Commerce by Category: Value 2019-2024
Table 136 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Contactless payments have untapped potential in a cash-dominated society

Mobile alternatives beginning to become a threat to debit cards

COMPETITIVE LANDSCAPE

BAWAG PSK finishes its transition to V Pay debit cards

Erste Bank der oesterreichischen Sparkassen switches to MasterCard Debit

The four leading issuer banks loses share of the number of cards in circulation

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Online shopping and travel likely to remain key areas of use

MasterCard Debit cards may have a negative impact due to their wider acceptance

COMPETITIVE LANDSCAPE

Visa remains the most used charge card

Diners Club continues to migrate to a credit card model

UniCredit Bank Austria retains its lead

CATEGORY DATA

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Actual credit cards with revolving credit in the infancy in Austria as most consumers use charge cards

Credit cards to begin to record stronger volume growth than debit and charge cards at the end of the forecast period

MasterCard Debit cards may have a negative impact due to their wider acceptance

COMPETITIVE LANDSCAPE

The variety of credit cards has room to grow

Strategies of the key players are key in the future of credit cards

Diners Club makes ground among operators

CATEGORY DATA

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Contactless payments have untapped potential in a cash-dominated society

Mobile alternatives beginning to become a threat to debit cards

COMPETITIVE LANDSCAPE

BAWAG PSK finishes its transition to V Pay debit cards

Erste Bank der oesterreichischen Sparkassen switches to MasterCard Debit

The four leading issuer banks loses share of the number of cards in circulation

CATEGORY DATA

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel remain key to open loop pre-paid cards

Pre-paid merchant cards likely to drive growth of closed loop formats

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Closed loop pre-paid cards remains highly fragmented

Rumours remain about a potential closed loop pre-paid card for the transport system

CATEGORY DATA

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards suffer as retailers offer alternative payment methods

HEADLINES

PROSPECTS

Store cards suffer as retailers offer alternative payment methods

Instalment plans are increasingly promoted by retailers and their banks

IKEA to restructure its store card, while focusing on other payment methods