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Learn moreDec 2020
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The COVID-19 pandemic has accelerated migration towards non-cash payments in Austria. Indeed, contactless debit card payments are increasingly becoming the norm throughout the country.
Already prior to the pandemic, debit card usage was being strongly driven by the growing popularity of contactless payment, especially for smaller payments under EUR25. In early April, during the peak of the pandemic, the maximum value for contactless debit card transactions without authentication was temporarily raised from EUR25 to EUR50, which also helped to boost demand among consumers.
The four major debit card issuing banks in Austria are experiencing growing competition from new direct banks such as Easybank and N26 Bank. On the other hand, traditional banks usually offer free account management and free debit cards and charge cards, which is appealing to Austrian consumers, especially millennials, who are les conservative regarding banking matters than older generations.
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Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Debit Transactions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Debit Transactions in Austria market research report includes:
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Euromonitor’s industry reports, including Debit Transactions in Austria, originate from our database within our Consumer Finance market share and market size database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.