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Country Report

Debit Transactions in

Debit Cards in Austria

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis

The COVID-19 pandemic has accelerated migration towards non-cash payments in Austria. Indeed, contactless debit card payments are increasingly becoming the norm throughout the country.

Majority of Austrian consumers continue to favour debit cards

Already prior to the pandemic, debit card usage was being strongly driven by the growing popularity of contactless payment, especially for smaller payments under EUR25. In early April, during the peak of the pandemic, the maximum value for contactless debit card transactions without authentication was temporarily raised from EUR25 to EUR50, which also helped to boost demand among consumers.

Growing pressure on traditional top-four debit card issuing banks

The four major debit card issuing banks in Austria are experiencing growing competition from new direct banks such as Easybank and N26 Bank. On the other hand, traditional banks usually offer free account management and free debit cards and charge cards, which is appealing to Austrian consumers, especially millennials, who are les conservative regarding banking matters than older generations.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Austria?
What are the major operators and issuers in Austria?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Austria, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Already struggling charge cards affected by impact of COVID-19 on travel

Official estimations for usage of charge cards remain understated

MasterCard leverages extensive network to remain in pole position

RECOVERY AND OPPORTUNITIES

Leading brands focusing on attracting consumers with new benefits

Transactions to remain concentrated in e-commerce and travel

Threat posed by recent launch of widely accepted MasterCard Debit cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Charge Cards Transactions 2015-2020
Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 12 Personal Charge Cards Transactions: % Growth 2015-2020
Table 13 Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Charge Cards Transactions 2020-2025
Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Charge Cards Transactions 2020-2025
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Charge Cards Transactions 2020-2025
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Rising e-commerce sales off-set by reduced travel due to COVID-19

Adoption of credit cards with revolving credit limited by popularity of charge cards

Leading brands looking to widen product offers to attract consumers

RECOVERY AND OPPORTUNITIES

Leading brands focus on increasing consumer awareness of credit cards

Credit cards expected to outperform debit and charge cards

Growth threatened by wider acceptance of MasterCard Debit

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020
Table 38 Credit Cards Transactions 2015-2020
Table 39 Credit Cards in Circulation: % Growth 2015-2020
Table 40 Credit Cards Transactions: % Growth 2015-2020
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 42 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 43 Personal Credit Cards Transactions 2015-2020
Table 44 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 45 Personal Credit Cards Transactions: % Growth 2015-2020
Table 46 Credit Cards: Number of Cards by Issuer 2015-2019
Table 47 Credit Cards: Number of Cards by Operator 2015-2019
Table 48 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 49 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 50 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 51 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 52 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 53 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 54 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 55 Forecast Credit Cards Transactions 2020-2025
Table 56 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 57 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 58 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 59 Forecast Personal Credit Cards Transactions 2020-2025
Table 60 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 61 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis

Majority of Austrian consumers continue to favour debit cards

Growing pressure on traditional top-four debit card issuing banks

RECOVERY AND OPPORTUNITIES

Austrian consumers to continue transition away from cash despite recovery

Still strong scope for further growth of contactless payments

Growing competition from innovative new mobile payment formats

CATEGORY DATA

Table 62 Debit Cards: Number of Cards in Circulation 2015-2020
Table 63 Debit Cards Transactions 2015-2020
Table 64 Debit Cards in Circulation: % Growth 2015-2020
Table 65 Debit Cards Transactions: % Growth 2015-2020
Table 66 Debit Cards: Number of Cards by Issuer 2015-2019
Table 67 Debit Cards: Number of Cards by Operator 2015-2019
Table 68 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 69 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 70 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 71 Forecast Debit Cards Transactions 2020-2025
Table 72 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 73 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Both open and closed loop cards see major fall in usage due to COVID-19 crisis

Growing popularity of pay-later cards threatens open loop pre-paid cards

Removal of Quick e-money functionality threatens future growth

RECOVERY AND OPPORTUNITIES

Economic recovery and opening of borders to boost pre-paid card usage

Scope to boost usage of open loop cards for online shopping and travel

Closed loop operators to benefit from rising popularity of pre-paid merchant cards

CATEGORY DATA

Table 74 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 75 Pre-paid Cards Transactions 2015-2020
Table 76 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 77 Pre-paid Cards Transactions: % Growth 2015-2020
Table 78 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 79 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 80 Open Loop Pre-paid Cards Transactions 2015-2020
Table 81 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 82 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 83 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 84 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 85 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 88 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 89 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 90 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 91 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 92 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 93 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 94 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 95 Forecast Pre-paid Cards Transactions 2020-2025
Table 96 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 97 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 98 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 99 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 100 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 101 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Austria

Store cards suffer as retailers offer alternative payment methods

Investment in development dwindling in line with falling consumer interest

RECOVERY AND OPPORTUNITIES

Bleak prospects due to increasing competition and changing consumer preferences

Growing number of retailers promoting instalment plans with banking partners

IKEA shifting away from store card towards alternative payment formats

CATEGORY DATA

Table 102 Store Cards: Number of Cards in Circulation 2015-2020
Table 103 Store Cards Transactions 2015-2020
Table 104 Store Cards in Circulation: % Growth 2015-2020
Table 105 Store Cards Transactions: % Growth 2015-2020
Table 106 Store Cards: Number of Cards by Issuer 2015-2019
Table 107 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 108 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 109 Forecast Store Cards Transactions 2020-2025
Table 110 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 111 Forecast Store Cards Transactions: % Growth 2020-2025

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Impact of crisis on consumer spending mitigated by government stimulus packages

Migration towards cashless society further fuelled by concerns over pandemic

New innovative payment players putting pressure on leading banks

What next for consumer payments?

MARKET INDICATORS

Table 112 Number of POS Terminals: Units 2015-2020
Table 113 Number of ATMs: Units 2015-2020
Table 114 Value Lost to Fraud 2015-2020
Table 115 Card Expenditure by Location 2020
Table 116 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 117 Domestic versus Foreign Spend 2020

MARKET DATA

Table 118 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 119 Financial Cards by Category: Number of Accounts 2015-2020
Table 120 Financial Cards Transactions by Category: Value 2015-2020
Table 121 Financial Cards by Category: Number of Transactions 2015-2020
Table 122 Consumer Payments by Category: Value 2015-2020
Table 123 Consumer Payments by Category: Number of Transactions 2015-2020
Table 124 M-Commerce by Category: Value 2015-2020
Table 125 M-Commerce by Category: % Value Growth 2015-2020
Table 126 Financial Cards: Number of Cards by Issuer 2015-2019
Table 127 Financial Cards: Number of Cards by Operator 2015-2019
Table 128 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 129 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 130 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 131 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 132 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 133 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 134 Forecast Consumer Payments by Category: Value 2020-2025
Table 135 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 136 Forecast M-Commerce by Category: Value 2020-2025
Table 137 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis

Majority of Austrian consumers continue to favour debit cards

Growing pressure on traditional top-four debit card issuing banks

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Already struggling charge cards affected by impact of COVID-19 on travel

Official estimations for usage of charge cards remain understated

MasterCard leverages extensive network to remain in pole position

RECOVERY AND OPPORTUNITIES

Leading brands focusing on attracting consumers with new benefits

Transactions to remain concentrated in e-commerce and travel

Threat posed by recent launch of widely accepted MasterCard Debit cards

CATEGORY DATA

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Rising e-commerce sales off-set by reduced travel due to COVID-19

Adoption of credit cards with revolving credit limited by popularity of charge cards

Leading brands looking to widen product offers to attract consumers

RECOVERY AND OPPORTUNITIES

Leading brands focus on increasing consumer awareness of credit cards

Credit cards expected to outperform debit and charge cards

Growth threatened by wider acceptance of MasterCard Debit

CATEGORY DATA

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis

Majority of Austrian consumers continue to favour debit cards

Growing pressure on traditional top-four debit card issuing banks

RECOVERY AND OPPORTUNITIES

Austrian consumers to continue transition away from cash despite recovery

Still strong scope for further growth of contactless payments

Growing competition from innovative new mobile payment formats

CATEGORY DATA

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Both open and closed loop cards see major fall in usage due to COVID-19 crisis

Growing popularity of pay-later cards threatens open loop pre-paid cards

Removal of Quick e-money functionality threatens future growth

RECOVERY AND OPPORTUNITIES

Economic recovery and opening of borders to boost pre-paid card usage

Scope to boost usage of open loop cards for online shopping and travel

Closed loop operators to benefit from rising popularity of pre-paid merchant cards

CATEGORY DATA

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Austria

Store cards suffer as retailers offer alternative payment methods

Investment in development dwindling in line with falling consumer interest

RECOVERY AND OPPORTUNITIES

Bleak prospects due to increasing competition and changing consumer preferences

Growing number of retailers promoting instalment plans with banking partners

IKEA shifting away from store card towards alternative payment formats

CATEGORY DATA

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY