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Country Report

Debit Transactions in

Debit Cards in Austria

16 pages, Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards remain Austrians’ preferred payment card

After some fluctuations over the review period, debit cards can be expected to return to steady growth over the forecast period, maintaining their status as the nation’s preferred payment card. Already at a high level, transaction value in debit cards is likely to see stronger actual growth over the forecast period than any other payment card, although growth is anticipated to slow due to a high level of saturation in terms of number of cards in circulation.

Fees on ATM withdrawals are off the table

Debit cards are being used for the vast majority of cash withdrawals, which are usually free of charge in Austria. Many consumers tend to use their debit card mainly at the ATM and then pay for goods in cash.

Mobile alternatives no threat to debit cards

Since mid-2016 all debit card holders in Austria have also been able to pay with Bankomatkarte mobil, a virtual version of their card stored on their smartphone. Innovations such as wristbands and stickers featuring NFC-enabled SIM cards for contactless payment transactions followed quickly at very reasonable prices for consumers.

COMPETITIVE LANDSCAPE

V Pay continues to gain share

The share of V Pay continued to increase in debit cards in circulation in Austria in 2017 as BAWAG PSK continued to change the debit cards of its bank account holders from Maestro to the Visa product. By the end of 2018, all BAWAG PSK customers will be changed over to V Pay, which will significantly boost the operator share of Visa.

Conservative consumers shape the issuer landscape

The issuer landscape in debit cards is expected to remain largely unchanged over the forecast period. Austrian consumers generally only trust their house bank in all money matters and tend to take over their house bank from their parents.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Austria?
What are the major operators and issuers in Austria?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Austria, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Banks’ focus on credit cards expected to hamper charge cards

Online shopping and travel will remain key areas of use

COMPETITIVE LANDSCAPE

Visa continues to make up ground on Mastercard

Issuers are increasingly promoting credit cards at the expense of charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Concept of credit cards only just becoming established

Credit cards likely to surpass charge cards in all areas

Virtual credit cards not expected to play a major role in the foreseeable future

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Strategy of issuers to play a key role in the future of credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Personal Credit Cards Transactions 2013-2018
Table 43 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 44 Personal Credit Cards Transactions: % Growth 2013-2018
Table 45 Credit Cards: Number of Cards by Issuer 2013-2017
Table 46 Credit Cards: Number of Cards by Operator 2013-2017
Table 47 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 48 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 49 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 54 Forecast Credit Cards Transactions 2018-2023
Table 55 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 56 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 58 Forecast Personal Credit Cards Transactions 2018-2023
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Fees on ATM withdrawals are off the table

Mobile alternatives no threat to debit cards

COMPETITIVE LANDSCAPE

V Pay continues to gain share

Conservative consumers shape the issuer landscape

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2013-2018
Table 62 Debit Cards Transactions 2013-2018
Table 63 Debit Cards in Circulation: % Growth 2013-2018
Table 64 Debit Cards Transactions: % Growth 2013-2018
Table 65 Debit Cards: Number of Cards by Issuer 2013-2017
Table 66 Debit Cards: Number of Cards by Operator 2013-2017
Table 67 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 68 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Debit Cards Transactions 2018-2023
Table 71 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards dominated by gift cards

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel will remain key

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Mastercard benefits from a broad portfolio

Closed loop pre-paid cards remains highly fragmented

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 74 Pre-paid Cards Transactions 2013-2018
Table 75 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 76 Pre-paid Cards Transactions: % Growth 2013-2018
Table 77 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 79 Open Loop Pre-paid Cards Transactions 2013-2018
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 81 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 82 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 83 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 84 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 94 Forecast Pre-paid Cards Transactions 2018-2023
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards lack any real growth potential

Is there simply no place for store cards in Austria?

COMPETITIVE LANDSCAPE

Ikea Family Paycard remains the major store card

Other store cards suffering from a lack of consumer attention

CATEGORY DATA

Table 101 Store Cards: Number of Cards in Circulation 2013-2018
Table 102 Store Cards Transactions 2013-2018
Table 103 Store Cards in Circulation: % Growth 2013-2018
Table 104 Store Cards Transactions: % Growth 2013-2018
Table 105 Store Cards: Number of Cards by Issuer 2013-2017
Table 106 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 107 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 108 Forecast Store Cards Transactions 2018-2023
Table 109 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 110 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

Cash remains extremely popular in Austria

Shift from charge to credit cards

Austrians remain reluctant to try out new innovations

V Pay debit cards reach their limit

New innovations not expected to seriously threaten growth in card payments

MARKET INDICATORS

Table 111 Number of POS Terminals: Units 2013-2018
Table 112 Number of ATMs: Units 2013-2018
Table 113 Value Lost to Fraud 2013-2018
Table 114 Card Expenditure by Location 2017
Table 115 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 116 Domestic versus Foreign Spend 2018

MARKET DATA

Table 117 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 118 Financial Cards by Category: Number of Accounts 2013-2018
Table 119 Financial Cards by Category: Number of Accounts 2013-2018
Table 120 Financial Cards Transactions by Category: Value 2013-2018
Table 121 Financial Cards by Category: Number of Transactions 2013-2018
Table 122 Consumer Payments by Category: Value 2013-2018
Table 123 Consumer Payments by Category: Number of Transactions 2013-2018
Table 124 M-Commerce by Category: Value 2013-2018
Table 125 M-Commerce by Category: % Value Growth 2013-2018
Table 126 Financial Cards: Number of Cards by Issuer 2013-2017
Table 127 Financial Cards: Number of Cards by Operator 2013-2017
Table 128 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 129 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 130 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 131 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 132 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 133 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 134 Forecast Consumer Payments by Category: Value 2018-2023
Table 135 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 136 Forecast M-Commerce by Category: Value 2018-2023
Table 137 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Fees on ATM withdrawals are off the table

Mobile alternatives no threat to debit cards

COMPETITIVE LANDSCAPE

V Pay continues to gain share

Conservative consumers shape the issuer landscape

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Banks’ focus on credit cards expected to hamper charge cards

Online shopping and travel will remain key areas of use

COMPETITIVE LANDSCAPE

Visa continues to make up ground on Mastercard

Issuers are increasingly promoting credit cards at the expense of charge cards

CATEGORY DATA

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Concept of credit cards only just becoming established

Credit cards likely to surpass charge cards in all areas

Virtual credit cards not expected to play a major role in the foreseeable future

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Strategy of issuers to play a key role in the future of credit cards

CATEGORY DATA

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Fees on ATM withdrawals are off the table

Mobile alternatives no threat to debit cards

COMPETITIVE LANDSCAPE

V Pay continues to gain share

Conservative consumers shape the issuer landscape

CATEGORY DATA

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards dominated by gift cards

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel will remain key

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Mastercard benefits from a broad portfolio

Closed loop pre-paid cards remains highly fragmented

CATEGORY DATA

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards lack any real growth potential

Is there simply no place for store cards in Austria?

COMPETITIVE LANDSCAPE

Ikea Family Paycard remains the major store card

Other store cards suffering from a lack of consumer attention

CATEGORY DATA

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

Cash remains extremely popular in Austria

Shift from charge to credit cards