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Country Report

Debit Transactions in

Debit Cards in Vietnam

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Debit card transactions seemingly relatively unaffected by COVID-19

Although the number of debit cards in circulation declined over the course of 2020, debit card transactions recorded double-digit value growth in current terms. The use of debit cards continues to increase, a reflection of the dramatic increase seen in the banked population over the course of the review period.

Banks launch promotional programmes in response to COVID-19

In response to the COVID-19 pandemic and the pressure that it has placed on the finances of many consumers in 2020, many of Vietnam’s leading retail banks launched various promotional programmes to attract the attention of the general public and encourage them to take out an account with them. The most common types of these promotions involved the offer of free gifts to all new account holders, while others promised to waive fees for opening an account.

The rollout of chip and pin cards continues despite the influence of COVID-19

During the second quarter of 2019, the government of Vietnam signposted to the country’s leading retail banks that they should started transferring all of their debit card accounts to smartcards with chip EMV. The main motivation for this shift towards chip and pin cards is the greater security that such cards offer.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Vietnam?
What are the major operators and issuers in Vietnam?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Vietnam, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Vietnam - Category analysis

Charge Cards in Vietnam - Company Profile

2020 IMPACT

Charge cards set to remain non-existent in Vietnam

Credit Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Streamlining and simplification of the credit card occasions boosts growth

Relatively slow growth in credit cards in line with suppressed commercial activity

Payment holidays and lower interest rates on offer to support credit card borrowers

RECOVERY AND OPPORTUNITIES

The widening of the consumer base for credit cards key to forecast period growth

The relative youth of Vietnam’s population set to support growth in credit cards

The expansion of EFTPOS payment infrastructure set to support category growth

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Vietnam - Category analysis

Debit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card transactions seemingly relatively unaffected by COVID-19

Banks launch promotional programmes in response to COVID-19

The rollout of chip and pin cards continues despite the influence of COVID-19

RECOVERY AND OPPORTUNITIES

Vietnam’s young population likely to support the development of debit cards

Commercial debit cards set to remain a tiny niche

The ownership and use of debit cards set to remain heavily centred on urban areas

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Vietnam - Category analysis

Pre-Paid Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Social distancing and pressure on household incomes suppress transactions growth

Lack of promotional efforts continues to hold back the development of pre-paid cards

Uptick in pre-paid cards as online payment tool prevents transactions value declines

RECOVERY AND OPPORTUNITIES

Surge expected in numbers of pre-paid cards in circulation despite low awareness

Fee structures likely to need review for mass uptake of pre-paid cards to be a reality

Opportunities exist for widening the consumer base for pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Open Loop Pre-paid Cards Transactions 2015-2020
Table 54 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 56 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 57 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 58 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 59 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 60 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 61 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 62 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 63 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 64 Forecast Pre-paid Cards Transactions 2020-2025
Table 65 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 66 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 67 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 68 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Vietnam - Category analysis

Store Cards in Vietnam - Company Profile

2020 IMPACT

Few prospects for the development of store cards

Financial Cards and Payments in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

The use of payment cards in the proximity environment plummets due to COVID-19

A widening range of options emerges in the electronic payments landscape

Government and financial regulators poised to remedy low penetration of smartcards

What next for consumer payments?

MARKET INDICATORS

Table 69 Number of POS Terminals: Units 2015-2020
Table 70 Number of ATMs: Units 2015-2020
Table 71 Value Lost to Fraud 2015-2020
Table 72 Card Expenditure by Location 2020
Table 73 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 74 Domestic versus Foreign Spend 2020

MARKET DATA

Table 75 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 76 Financial Cards by Category: Number of Accounts 2015-2020
Table 77 Financial Cards Transactions by Category: Value 2015-2020
Table 78 Financial Cards by Category: Number of Transactions 2015-2020
Table 79 Consumer Payments by Category: Value 2015-2020
Table 80 Consumer Payments by Category: Number of Transactions 2015-2020
Table 81 M-Commerce by Category: Value 2015-2020
Table 82 M-Commerce by Category: % Value Growth 2015-2020
Table 83 Financial Cards: Number of Cards by Issuer 2015-2019
Table 84 Financial Cards: Number of Cards by Operator 2015-2019
Table 85 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 86 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 87 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 88 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 89 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 90 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 91 Forecast Consumer Payments by Category: Value 2020-2025
Table 92 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 93 Forecast M-Commerce by Category: Value 2020-2025
Table 94 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Debit card transactions seemingly relatively unaffected by COVID-19

Banks launch promotional programmes in response to COVID-19

The rollout of chip and pin cards continues despite the influence of COVID-19

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Vietnam - Category analysis

Charge Cards in Vietnam - Company Profile

2020 IMPACT

Charge cards set to remain non-existent in Vietnam

Credit Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Streamlining and simplification of the credit card occasions boosts growth

Relatively slow growth in credit cards in line with suppressed commercial activity

Payment holidays and lower interest rates on offer to support credit card borrowers

RECOVERY AND OPPORTUNITIES

The widening of the consumer base for credit cards key to forecast period growth

The relative youth of Vietnam’s population set to support growth in credit cards

The expansion of EFTPOS payment infrastructure set to support category growth

CATEGORY DATA

Debit Cards in Vietnam - Category analysis

Debit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card transactions seemingly relatively unaffected by COVID-19

Banks launch promotional programmes in response to COVID-19

The rollout of chip and pin cards continues despite the influence of COVID-19

RECOVERY AND OPPORTUNITIES

Vietnam’s young population likely to support the development of debit cards

Commercial debit cards set to remain a tiny niche

The ownership and use of debit cards set to remain heavily centred on urban areas

CATEGORY DATA

Pre-Paid Cards in Vietnam - Category analysis

Pre-Paid Cards in Vietnam - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Social distancing and pressure on household incomes suppress transactions growth

Lack of promotional efforts continues to hold back the development of pre-paid cards

Uptick in pre-paid cards as online payment tool prevents transactions value declines

RECOVERY AND OPPORTUNITIES

Surge expected in numbers of pre-paid cards in circulation despite low awareness

Fee structures likely to need review for mass uptake of pre-paid cards to be a reality

Opportunities exist for widening the consumer base for pre-paid cards

CATEGORY DATA

Store Cards in Vietnam - Category analysis

Store Cards in Vietnam - Company Profile

2020 IMPACT

Few prospects for the development of store cards

Financial Cards and Payments in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

The use of payment cards in the proximity environment plummets due to COVID-19

A widening range of options emerges in the electronic payments landscape

Government and financial regulators poised to remedy low penetration of smartcards

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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