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Country Report

Debit Transactions in

Debit Cards in Vietnam

17 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Most debit cards are purely used for cash withdrawal

In 2017 and 2018, with the government’s push to increase the banking population, many banks promoted their deposit accounts with attractive interest rates and benefits to attract new customers. Concurrently, many banks also collaborated with companies to open salary accounts for their employees.

Average spend per transaction remains high

Despite the low number of transactions per card, spend per transaction of debit cards in Vietnam was one of the highest in Asia Pacific in 2018. This was because the cash culture remained prominent in the country.

New regulation allows the issuance of debit cards to the under-aged

With effect from March 2018, a new regulation allowed children from six years of age to have secondary debit cards that are linked to their parents’ or guardians’ main accounts. This gave parents a new way to control their children’s spending, as they can set the limit on the secondary debit cards.

COMPETITIVE LANDSCAPE

Agribank leads number of cards, while Vietinbank leads transaction value share

In 2017, Vietnam Bank for Agriculture & Rural Development (Agribank) maintained its leading position in total number of debit cards. This is due to the bank’s wide outlet network, especially in the suburban and rural areas where many other banks are lacking in presence.

Local players dominate share

HSBC Bank was the only international player to hold notable share within debit cards, in which local players dominated. Almost all international banks have lower deposit interest rates than local banks, and thus lose their competitiveness in attracting deposit customers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Vietnam?
What are the major operators and issuers in Vietnam?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Vietnam, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Vietnam - Category analysis

Charge Cards in Vietnam - Company Profile

PROSPECTS

Credit Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Credit cards records the strongest growth among all types of cards

High fees and low awareness worry users

Commercial credit cards remain a niche

COMPETITIVE LANDSCAPE

Vietcombank leads credit cards

Banks increase benefits as competition heightens

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2013-2018
Table 2 Credit Cards Transactions 2013-2018
Table 3 Credit Cards in Circulation: % Growth 2013-2018
Table 4 Credit Cards Transactions: % Growth 2013-2018
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Credit Cards Transactions 2013-2018
Table 7 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 9 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Credit Cards Transactions 2013-2018
Table 11 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 12 Personal Credit Cards Transactions: % Growth 2013-2018
Table 13 Credit Cards: Number of Cards by Issuer 2013-2017
Table 14 Credit Cards: Number of Cards by Operator 2013-2017
Table 15 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Credit Cards Transactions 2018-2023
Table 27 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Credit Cards Transactions 2018-2023
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Credit Cards Transactions 2018-2023
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Vietnam - Category analysis

Debit Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Most debit cards are purely used for cash withdrawal

Average spend per transaction remains high

New regulation allows the issuance of debit cards to the under-aged

COMPETITIVE LANDSCAPE

Agribank leads number of cards, while Vietinbank leads transaction value share

Local players dominate share

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2013-2018
Table 38 Debit Cards Transactions 2013-2018
Table 39 Debit Cards in Circulation: % Growth 2013-2018
Table 40 Debit Cards Transactions: % Growth 2013-2018
Table 41 Debit Cards: Number of Cards by Issuer 2013-2017
Table 42 Debit Cards: Number of Cards by Operator 2013-2017
Table 43 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 46 Forecast Debit Cards Transactions 2018-2023
Table 47 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 48 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Vietnam - Category analysis

Pre-Paid Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards remains least popular financial card

Pre-paid cards used as financial control

General purpose reloadable cards dominate open loop pre-paid cards

COMPETITIVE LANDSCAPE

Asia Commercial JSB maintains leading position in 2017

Lack of marketing activities on pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 50 Pre-paid Cards Transactions 2013-2018
Table 51 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 52 Pre-paid Cards Transactions: % Growth 2013-2018
Table 53 Open Loop Pre-paid Cards Transactions 2013-2018
Table 54 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 55 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 56 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 57 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 58 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 59 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 60 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 61 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 62 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 63 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 64 Forecast Pre-paid Cards Transactions 2018-2023
Table 65 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 66 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 67 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 68 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Vietnam - Category analysis

Store Cards in Vietnam - Company Profile

PROSPECTS

Financial Cards and Payments in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Financial cards records robust growth although Vietnam remains a cash society

New regulation widens the age group for banking customers

Majority of cards not used for payment transactions

Banks focus on technological development

Robust growth for financial cards over the forecast period

MARKET INDICATORS

Table 69 Number of POS Terminals: Units 2013-2018
Table 70 Number of ATMs: Units 2013-2018
Table 71 Value Lost to Fraud 2013-2018
Table 72 Card Expenditure by Location 2017
Table 73 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 74 Domestic versus Foreign Spend 2018

MARKET DATA

Table 75 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 76 Financial Cards by Category: Number of Accounts 2013-2018
Table 77 Financial Cards Transactions by Category: Value 2013-2018
Table 78 Financial Cards by Category: Number of Transactions 2013-2018
Table 79 Consumer Payments by Category: Value 2013-2018
Table 80 Consumer Payments by Category: Number of Transactions 2013-2018
Table 81 M-Commerce by Category: Value 2013-2018
Table 82 M-Commerce by Category: % Value Growth 2013-2018
Table 83 Financial Cards: Number of Cards by Issuer 2013-2017
Table 84 Financial Cards: Number of Cards by Operator 2013-2017
Table 85 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 86 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 87 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 88 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 89 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 90 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 91 Forecast Consumer Payments by Category: Value 2018-2023
Table 92 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 93 Forecast M-Commerce by Category: Value 2018-2023
Table 94 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Most debit cards are purely used for cash withdrawal

Average spend per transaction remains high

New regulation allows the issuance of debit cards to the under-aged

COMPETITIVE LANDSCAPE

Agribank leads number of cards, while Vietinbank leads transaction value share

Local players dominate share

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Vietnam - Category analysis

Charge Cards in Vietnam - Company Profile

PROSPECTS

Credit Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Credit cards records the strongest growth among all types of cards

High fees and low awareness worry users

Commercial credit cards remain a niche

COMPETITIVE LANDSCAPE

Vietcombank leads credit cards

Banks increase benefits as competition heightens

CATEGORY DATA

Debit Cards in Vietnam - Category analysis

Debit Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Most debit cards are purely used for cash withdrawal

Average spend per transaction remains high

New regulation allows the issuance of debit cards to the under-aged

COMPETITIVE LANDSCAPE

Agribank leads number of cards, while Vietinbank leads transaction value share

Local players dominate share

CATEGORY DATA

Pre-Paid Cards in Vietnam - Category analysis

Pre-Paid Cards in Vietnam - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards remains least popular financial card

Pre-paid cards used as financial control

General purpose reloadable cards dominate open loop pre-paid cards

COMPETITIVE LANDSCAPE

Asia Commercial JSB maintains leading position in 2017

Lack of marketing activities on pre-paid cards

CATEGORY DATA

Store Cards in Vietnam - Category analysis

Store Cards in Vietnam - Company Profile

PROSPECTS

Financial Cards and Payments in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Financial cards records robust growth although Vietnam remains a cash society

New regulation widens the age group for banking customers

Majority of cards not used for payment transactions

Banks focus on technological development

Robust growth for financial cards over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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