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Country Report

Debit Transactions in

Debit Cards in Malaysia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions

The use of debit cards was already displaying solid growth rates in terms of transactions and the rise in the number of cards in circulation towards the end of the review period in Malaysia, supported by an ongoing increase in the banked population, and a further shift towards cashless payments. The mandatory replacement of ATM cards with debit function cards by Bank Negara Malaysia (BNM) had also continued to boost the usage of debit cards prior to the emergence of the pandemic.

Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards

The number of commercial debit cards and their usage in Malaysia is significantly lower compared to personal cards, as they tend to focus on business usage. This niche category therefore experienced a greater decline in value transactions compared to personal debit card usage during lockdown as employees were encouraged to work from home which reduced the number of business expenses to be accrued over the year.

Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features

While Malayan Banking Bhd continued to dominate local issuers in 2020 in terms of debit card transactions, the competitive landscape has become increasingly competitive with smaller players gaining significant ground in terms of both transactions and number of cards in circulation as local consumers continued to open new debit accounts in line with the switch away from cash during the pandemic. Malayan Banking Bhd, meanwhile increased its number of debit cards in circulation to address this increased demand, gaining share from its closest competitors Bank Simpanan Nasional Sdn Bhd and CIMB Bank Bhd.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Malaysia?
What are the major operators and issuers in Malaysia?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Malaysia, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Malaysia - Category analysis

Charge Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures in response to COVID-19 significantly restricts travel opportunities amongst affluent consumer group, resulting in declines for personal charge cards

Work from home and restricted travel for businesses result in lack of opportunity to use commercial charge cards

American Express remains leading local operator of charge cards in partnership with dominant issuer Malayan Banking

RECOVERY AND OPPORTUNITIES

Demand for charge cards predicted to fall as consumers increasingly drawn to other options with competitive reward schemes

Slight recovery predicted for commercial charge cards in terms of usage and value but category will struggle to return to pre-pandemic figures due to growing competition from other options

Charge card operators will need to be more creative in order to compete with credit card offers over the forecast period to offer greater differentiation

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Charge Cards Transactions 2015-2020
Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 12 Personal Charge Cards Transactions: % Growth 2015-2020
Table 13 Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Charge Cards Transactions 2020-2025
Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Charge Cards Transactions 2020-2025
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Charge Cards Transactions 2020-2025
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Malaysia - Category analysis

Credit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Decline for credit cards during pandemic due to increasing preference for debit cards but category remains dominant in terms of transaction value

Notable decline for commercial credit cards due to restricted travel and work from home measures

Competition intensifies amongst local issuers in 2020 with dynamic Malayan Banking launching a number of products to attract consumers

RECOVERY AND OPPORTUNITIES

Improved performance predicted for credit cards from 2021 as consumers continue to move away from cash transactions

Number of credit cards in circulation set to continue to decline as younger generations increasingly opt for debit cards

Greater segmentation likely in terms of targeting specific consumer groups by banks

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020
Table 38 Credit Cards Transactions 2015-2020
Table 39 Credit Cards in Circulation: % Growth 2015-2020
Table 40 Credit Cards Transactions: % Growth 2015-2020
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 42 Commercial Credit Cards Transactions 2015-2020
Table 43 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 44 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 45 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 46 Personal Credit Cards Transactions 2015-2020
Table 47 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 48 Personal Credit Cards Transactions: % Growth 2015-2020
Table 49 Credit Cards: Number of Cards by Issuer 2015-2019
Table 50 Credit Cards: Number of Cards by Operator 2015-2019
Table 51 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 52 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 54 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 57 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 58 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 62 Forecast Credit Cards Transactions 2020-2025
Table 63 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 64 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 66 Forecast Commercial Credit Cards Transactions 2020-2025
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Personal Credit Cards Transactions 2020-2025
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Malaysia - Category analysis

Debit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions

Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards

Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features

RECOVERY AND OPPORTUNITIES

Government launches short-term financial stimulus package likely to support further fall in unbanked population

Greater uptake of debit cards predicted for forecast period as consumers continue to move away from cash transactions

Online sales through debit cards or mobile wallets likely to continue to rise despite concerns over fraud

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2015-2020
Table 74 Debit Cards Transactions 2015-2020
Table 75 Debit Cards in Circulation: % Growth 2015-2020
Table 76 Debit Cards Transactions: % Growth 2015-2020
Table 77 Debit Cards: Number of Cards by Issuer 2015-2019
Table 78 Debit Cards: Number of Cards by Operator 2015-2019
Table 79 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 80 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 82 Forecast Debit Cards Transactions 2020-2025
Table 83 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 84 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Malaysia - Category analysis

Pre-Paid Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Increasing demand for pre-paid cards in 2020 following emergence of COVID-19 and government push to make non-cash payments

Smaller category of closed loop pre-paid cards also performs well in 2020

Touch 'n Go consolidates position as dominant local issuer but BigPay continues to impress

RECOVERY AND OPPORTUNITIES

Positive performance predicted for pre-paid cards as Malaysia continues to move towards a cashless society, attracting the unbanked population

Issuers which offer greater flexibility likely to address increasing competition from e-wallets

Slower growth predicted for pre-paid cards in circulation as banks focus their attention on issuing debit cards to compete with e-wallets

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 86 Pre-paid Cards Transactions 2015-2020
Table 87 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 88 Pre-paid Cards Transactions: % Growth 2015-2020
Table 89 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 91 Open Loop Pre-paid Cards Transactions 2015-2020
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 93 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 94 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 95 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 96 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 106 Forecast Pre-paid Cards Transactions 2020-2025
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Malaysia - Category analysis

Store Cards in Malaysia - Company Profile

2020 IMPACT

Financial Cards and Payments in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Weak consumer sentiment in line with unemployment and decreasing disposable incomes prompts government to launch fiscal stimulus packages

Emergence of pandemic boosts digital payment methods

Touch ‘n Go remains overall issuer of financial cards but Malayan Banking strengthens lead of card payment transactions

What next for consumer payments?

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2015-2020
Table 114 Number of ATMs: Units 2015-2020
Table 115 Value Lost to Fraud 2015-2020
Table 116 Card Expenditure by Location 2020
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 118 Domestic versus Foreign Spend 2020

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 120 Financial Cards by Category: Number of Accounts 2015-2020
Table 121 Financial Cards Transactions by Category: Value 2015-2020
Table 122 Financial Cards by Category: Number of Transactions 2015-2020
Table 123 Consumer Payments by Category: Value 2015-2020
Table 124 Consumer Payments by Category: Number of Transactions 2015-2020
Table 125 M-Commerce by Category: Value 2015-2020
Table 126 M-Commerce by Category: % Value Growth 2015-2020
Table 127 Financial Cards: Number of Cards by Issuer 2015-2019
Table 128 Financial Cards: Number of Cards by Operator 2015-2019
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 132 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 133 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 134 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 135 Forecast Consumer Payments by Category: Value 2020-2025
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 137 Forecast M-Commerce by Category: Value 2020-2025
Table 138 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions

Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards

Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Malaysia - Category analysis

Charge Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures in response to COVID-19 significantly restricts travel opportunities amongst affluent consumer group, resulting in declines for personal charge cards

Work from home and restricted travel for businesses result in lack of opportunity to use commercial charge cards

American Express remains leading local operator of charge cards in partnership with dominant issuer Malayan Banking

RECOVERY AND OPPORTUNITIES

Demand for charge cards predicted to fall as consumers increasingly drawn to other options with competitive reward schemes

Slight recovery predicted for commercial charge cards in terms of usage and value but category will struggle to return to pre-pandemic figures due to growing competition from other options

Charge card operators will need to be more creative in order to compete with credit card offers over the forecast period to offer greater differentiation

CATEGORY DATA

Credit Cards in Malaysia - Category analysis

Credit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Decline for credit cards during pandemic due to increasing preference for debit cards but category remains dominant in terms of transaction value

Notable decline for commercial credit cards due to restricted travel and work from home measures

Competition intensifies amongst local issuers in 2020 with dynamic Malayan Banking launching a number of products to attract consumers

RECOVERY AND OPPORTUNITIES

Improved performance predicted for credit cards from 2021 as consumers continue to move away from cash transactions

Number of credit cards in circulation set to continue to decline as younger generations increasingly opt for debit cards

Greater segmentation likely in terms of targeting specific consumer groups by banks

CATEGORY DATA

Debit Cards in Malaysia - Category analysis

Debit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions

Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards

Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features

RECOVERY AND OPPORTUNITIES

Government launches short-term financial stimulus package likely to support further fall in unbanked population

Greater uptake of debit cards predicted for forecast period as consumers continue to move away from cash transactions

Online sales through debit cards or mobile wallets likely to continue to rise despite concerns over fraud

CATEGORY DATA

Pre-Paid Cards in Malaysia - Category analysis

Pre-Paid Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Increasing demand for pre-paid cards in 2020 following emergence of COVID-19 and government push to make non-cash payments

Smaller category of closed loop pre-paid cards also performs well in 2020

Touch 'n Go consolidates position as dominant local issuer but BigPay continues to impress

RECOVERY AND OPPORTUNITIES

Positive performance predicted for pre-paid cards as Malaysia continues to move towards a cashless society, attracting the unbanked population

Issuers which offer greater flexibility likely to address increasing competition from e-wallets

Slower growth predicted for pre-paid cards in circulation as banks focus their attention on issuing debit cards to compete with e-wallets

CATEGORY DATA

Store Cards in Malaysia - Category analysis

Store Cards in Malaysia - Company Profile

2020 IMPACT

Financial Cards and Payments in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Weak consumer sentiment in line with unemployment and decreasing disposable incomes prompts government to launch fiscal stimulus packages

Emergence of pandemic boosts digital payment methods

Touch ‘n Go remains overall issuer of financial cards but Malayan Banking strengthens lead of card payment transactions

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER