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Learn moreNov 2020
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Financial cards, including debit cards, benefitted from the popularity of the government’s points-back campaign for cashless payments that was running in 2019-2020. Consumers were able to earn rebates of 2% or 5% on purchases through points built up by using non-cash payment methods.
As consumers and retailers looked to minimise the infection risk during the COVID-19 pandemic, this moved them away from using cash for hygiene reasons. Many consumers, who had previously only operated in a cash-only environment, started incorporating non-cash payment methods for the first time, while others were using them more frequently in their daily lives, for example when grocery shopping.
Debit cards is still something of a niche area in the financial cards and payments market in Japan. This is because many consumers in Japan usually choose to pay off the full loan amount on their credit card each month, so that they do not need to worry about interest rates on unpaid amounts, enabling them to use their credit card almost as if it is a debit card.
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Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Japan with research from Euromonitor's team of in-country analysts.
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Euromonitor’s industry reports, including Debit Transactions in Japan, originate from our database within our Consumer Finance market share and market size database.
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