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Country Report

Debit Transactions in

Debit Cards in Japan

17 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Debit cards remains a minor category in Japan

There are two types of debit card in Japan: J-Debit, which is offered on most ATM cards issued by banks, and network-branded debit cards, operated mainly by Visa Inc and JCB Co Ltd (usually referred to as “Brand Debit” in Japan). Although strongly promoted by issuers and operators, debit cards remains a minor payment method in Japan.

Number of issuers keeps expanding

Historically, J-Debit dominated the Japanese debit card market, accounting for more than 50% of transaction value. However, in 2016, J-Debit’s value share fell below 50% for the first time.

Potential for further expansion

In promoting debit cards, issuers and operators emphasise the convenience they confer, as consumers do not have to worry about how much cash is left in their wallets and payment is quick, especially when conducted with instant wireless payment methods such as VISA payWave. Moreover, unlike J-Debit, the major operator, Visa, has a wide transaction network, covering a large proportion of shops and restaurants.

COMPETITIVE LANDSCAPE

J-Debit starts cash withdrawal service in order to increase its popularity

NTT Data Corp remained the leading operator in debit cards in 2018 through J-Debit. Although J-Debt has the largest number of cards in circulation, consumers are likely to be unaware of the debit function of their ATM cards because of a lack of promotion and communication.

Mizuho issues the Visa branded debit card featuring NFC technology

In January 2018, Mizuho, one of the largest retailing banks in Japan, released the Visa branded commercial debit card. Mizuho claims that Mizuho Business Debit is the first commercial card released by a major bank.

JCB keeps expanding its number of issuers

Since JCB entered debit cards in October 2014, it has continued to increase its card operator share. The company offers JCB-branded debit cards in partnership with local banks, such as The Bank of Okinawa, which started issuing JCB-branded debit cards in August 2017, and Shinwa Bank, which began issuing the cards in October of the same year.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Japan?
What are the major operators and issuers in Japan?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Japan, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

PROSPECTS

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Credit card remains the second largest payment method in Japan

The government’s cashless payment policies creates environment for credit card expansion

Growth of e-commerce and acceptance of cashless payment encourage consumers to use credit cards

COMPETITIVE LANDSCAPE

Visa remains the leading operator

Non-finance companies maintain their presence

Retailers use strong loyalty programmes

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2013-2018
Table 2 Credit Cards Transactions 2013-2018
Table 3 Credit Cards in Circulation: % Growth 2013-2018
Table 4 Credit Cards Transactions: % Growth 2013-2018
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Credit Cards Transactions 2013-2018
Table 7 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 9 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Credit Cards Transactions 2013-2018
Table 11 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 12 Personal Credit Cards Transactions: % Growth 2013-2018
Table 13 Credit Cards: Number of Cards by Issuer 2013-2017
Table 14 Credit Cards: Number of Cards by Operator 2013-2017
Table 15 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Credit Cards Transactions 2018-2023
Table 27 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Credit Cards Transactions 2018-2023
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Credit Cards Transactions 2018-2023
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Debit cards remains a minor category in Japan

Number of issuers keeps expanding

Potential for further expansion

COMPETITIVE LANDSCAPE

J-Debit starts cash withdrawal service in order to increase its popularity

Mizuho issues the Visa branded debit card featuring NFC technology

JCB keeps expanding its number of issuers

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2013-2018
Table 38 Debit Cards Transactions 2013-2018
Table 39 Debit Cards in Circulation: % Growth 2013-2018
Table 40 Debit Cards Transactions: % Growth 2013-2018
Table 41 Debit Cards: Number of Cards by Issuer 2013-2017
Table 42 Debit Cards: Number of Cards by Operator 2013-2017
Table 43 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 46 Forecast Debit Cards Transactions 2018-2023
Table 47 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 48 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards continues to grow

Open loop pre-paid cards to maintain strong performance

Popularity of transportation pre-paid cards boosted by expanded acceptance

COMPETITIVE LANDSCAPE

Retailers led pre-paid cards

Branded pre-paid cards getting popular

Japan Post Bank’s reputation provides strong platform for development

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 50 Pre-paid Cards Transactions 2013-2018
Table 51 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 52 Pre-paid Cards Transactions: % Growth 2013-2018
Table 53 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 55 Open Loop Pre-paid Cards Transactions 2013-2018
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 57 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 58 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 59 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 60 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Pre-paid Cards Transactions 2018-2023
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Store cards continues to decline

Co-branded credit cards replacing store cards

Prolonged decline ahead

COMPETITIVE LANDSCAPE

Stores encouraging switch to co-branded credit cards

Takashimaya retains lead

Isetan Mitsukoshi Holdings the largest player in global issuer terms

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2013-2018
Table 78 Store Cards Transactions 2013-2018
Table 79 Store Cards in Circulation: % Growth 2013-2018
Table 80 Store Cards Transactions: % Growth 2013-2018
Table 81 Store Cards: Number of Cards by Issuer 2013-2017
Table 82 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 83 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 84 Forecast Store Cards Transactions 2018-2023
Table 85 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 86 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

Japan remains cash-focused, but card transactions becoming increasingly significant

Loyalty programmes and rewards influence consumer choice

Digital payments still waiting to take off, but considerable potential remains

Technological innovation expected to create new financial market environment

Total cards transactions expected to maintain strong growth

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2013-2018
Table 88 Number of ATMs: Units 2013-2018
Table 89 Value Lost to Fraud 2013-2018
Table 90 Card Expenditure by Location 2017
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 92 Domestic versus Foreign Spend 2018

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 94 Financial Cards by Category: Number of Accounts 2013-2018
Table 95 Financial Cards Transactions by Category: Value 2013-2018
Table 96 Financial Cards by Category: Number of Transactions 2013-2018
Table 97 Consumer Payments by Category: Value 2013-2018
Table 98 Consumer Payments by Category: Number of Transactions 2013-2018
Table 99 M-Commerce by Category: Value 2013-2018
Table 100 M-Commerce by Category: % Value Growth 2013-2018
Table 101 Financial Cards: Number of Cards by Issuer 2013-2017
Table 102 Financial Cards: Number of Cards by Operator 2013-2017
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 106 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 107 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 108 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 109 Forecast Consumer Payments by Category: Value 2018-2023
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 111 Forecast M-Commerce by Category: Value 2018-2023
Table 112 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Debit Cards in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Debit cards remains a minor category in Japan

Number of issuers keeps expanding

Potential for further expansion

COMPETITIVE LANDSCAPE

J-Debit starts cash withdrawal service in order to increase its popularity

Mizuho issues the Visa branded debit card featuring NFC technology

JCB keeps expanding its number of issuers

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

PROSPECTS

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Credit card remains the second largest payment method in Japan

The government’s cashless payment policies creates environment for credit card expansion

Growth of e-commerce and acceptance of cashless payment encourage consumers to use credit cards

COMPETITIVE LANDSCAPE

Visa remains the leading operator

Non-finance companies maintain their presence

Retailers use strong loyalty programmes

CATEGORY DATA

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Debit cards remains a minor category in Japan

Number of issuers keeps expanding

Potential for further expansion

COMPETITIVE LANDSCAPE

J-Debit starts cash withdrawal service in order to increase its popularity

Mizuho issues the Visa branded debit card featuring NFC technology

JCB keeps expanding its number of issuers

CATEGORY DATA

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards continues to grow

Open loop pre-paid cards to maintain strong performance

Popularity of transportation pre-paid cards boosted by expanded acceptance

COMPETITIVE LANDSCAPE

Retailers led pre-paid cards

Branded pre-paid cards getting popular

Japan Post Bank’s reputation provides strong platform for development

CATEGORY DATA

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Store cards continues to decline

Co-branded credit cards replacing store cards

Prolonged decline ahead

COMPETITIVE LANDSCAPE

Stores encouraging switch to co-branded credit cards

Takashimaya retains lead

Isetan Mitsukoshi Holdings the largest player in global issuer terms

CATEGORY DATA

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

Japan remains cash-focused, but card transactions becoming increasingly significant

Loyalty programmes and rewards influence consumer choice

Digital payments still waiting to take off, but considerable potential remains

Technological innovation expected to create new financial market environment

Total cards transactions expected to maintain strong growth