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Country Report

Debit Transactions in

Debit Cards in Japan

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited acceptance an obstacle to development

Japanese consumers retain a significant preference for cash supported by confidence that they are unlikely to be robbed in what they consider to be a safe society and concerns about information security associated with the use of financial cards and digital payment methods. A large and conservative elderly population is also an important factor in Japan’s reluctance to move away from cash.

Diversification of offer erodes J-Debit’s share

There are two types of debit card in Japan: J-Debit, which is offered on most ATM cards issued by banks, and network-branded debit cards, operated mainly by Visa Inc and JCB Co Ltd (usually referred to as “Brand Debit” in Japan). J-Debit historically dominated debit cards in Japan, with many consumers having access to J-Debit through their ATM cards.

Cashless Vision should provide a boost for debit cards

The development of debit cards is likely to be bolstered by the implementation of Japan’s Cashless Vision, unveiled by the country’s Ministry of Economy, Trade and Industry in April 2018. The plan aims to double cashless methods’ share of overall payments by 2025, taking it up to 40%.

COMPETITIVE LANDSCAPE

J-Debit working to reinforce its position

J-Debit is working to strengthen its position in the market in the face of diversifying and intensifying competition. While J-Debit has the largest number of cards in circulation, many consumers remain unaware that their ATM cards have a debit function.

Visa promoting contactless debit card

Visa is strongly promoting its debit card with contactless feature, taking advantage of its status as the exclusive payment technology sponsor of the 2020 Tokyo Olympic Games to launch advertisements featuring Olympic participants. Previously, in 2018, Visa launched the “New Normal” campaign, which highlighted the speed and convenience of cashless payment, as well as how convenient and easy it is to manage spending via mobile apps linked with Visa’s debit cards.

JCB focuses on mobile payment potential

JCB offers JCB-branded debit cards in partnership with local banks, such as The Bank of Okinawa and Shinwa Bank, both of which began offering the cards in 2017. In promoting its debit cards, JCB focuses on the fact that they can be used via smartphone, using the Google Pay and Mizuho Wallet apps.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Japan?
What are the major operators and issuers in Japan?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Japan, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

PROSPECTS

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Loyalty programmes support popularity of credit cards

Growing range of usage opportunities

Government working to encourage credit card payments in smaller retailers

COMPETITIVE LANDSCAPE

Growing opportunities for contactless payment

Strong loyalty programmes are a key competitive advantage

Growing focus on collaboration

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Limited acceptance an obstacle to development

Diversification of offer erodes J-Debit’s share

Cashless Vision should provide a boost for debit cards

COMPETITIVE LANDSCAPE

J-Debit working to reinforce its position

Visa promoting contactless debit card

JCB focuses on mobile payment potential

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards have relatively broad target base

Consumers appreciate convenience

Integration across transportation systems boosts closed loop pre-paid cards

COMPETITIVE LANDSCAPE

Diversification of acceptance boosts transportation cards

Suica working on mobile capability

Rakuten brings payment operations under one subsidiary

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Store cards sees contraction in terms of card numbers and transaction value

Issuers shift to co-branded credit cards with attractive loyalty programmes

Persistent presence despite ongoing decline

COMPETITIVE LANDSCAPE

No new store cards being issued

Department stores’ travails negatively impact store cards

Takashimaya’s lead founded on considerable cardholder base

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2014-2019
Table 78 Store Cards Transactions 2014-2019
Table 79 Store Cards in Circulation: % Growth 2014-2019
Table 80 Store Cards Transactions: % Growth 2014-2019
Table 81 Store Cards: Number of Cards by Issuer 2014-2018
Table 82 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 83 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 84 Forecast Store Cards Transactions 2019-2024
Table 85 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 86 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

Period of transformation

Expanding cashless payment to small merchants

Security concerns remain an important issue

Loyalty programmes and reward schemes prove an important competitive tool

Numerous growth drivers set to maintain expansion despite obstacles

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2014-2019
Table 88 Number of ATMs: Units 2014-2019
Table 89 Value Lost to Fraud 2014-2019
Table 90 Card Expenditure by Location 2019
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 92 Domestic versus Foreign Spend 2019

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 94 Financial Cards by Category: Number of Accounts 2014-2019
Table 95 Financial Cards Transactions by Category: Value 2014-2019
Table 96 Financial Cards by Category: Number of Transactions 2014-2019
Table 97 Consumer Payments by Category: Value 2014-2019
Table 98 Consumer Payments by Category: Number of Transactions 2014-2019
Table 99 M-Commerce by Category: Value 2014-2019
Table 100 M-Commerce by Category: % Value Growth 2014-2019
Table 101 Financial Cards: Number of Cards by Issuer 2014-2018
Table 102 Financial Cards: Number of Cards by Operator 2014-2018
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 106 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 107 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 108 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 109 Forecast Consumer Payments by Category: Value 2019-2024
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 111 Forecast M-Commerce by Category: Value 2019-2024
Table 112 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Debit Cards in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited acceptance an obstacle to development

Diversification of offer erodes J-Debit’s share

Cashless Vision should provide a boost for debit cards

COMPETITIVE LANDSCAPE

J-Debit working to reinforce its position

Visa promoting contactless debit card

JCB focuses on mobile payment potential

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

PROSPECTS

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Loyalty programmes support popularity of credit cards

Growing range of usage opportunities

Government working to encourage credit card payments in smaller retailers

COMPETITIVE LANDSCAPE

Growing opportunities for contactless payment

Strong loyalty programmes are a key competitive advantage

Growing focus on collaboration

CATEGORY DATA

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Limited acceptance an obstacle to development

Diversification of offer erodes J-Debit’s share

Cashless Vision should provide a boost for debit cards

COMPETITIVE LANDSCAPE

J-Debit working to reinforce its position

Visa promoting contactless debit card

JCB focuses on mobile payment potential

CATEGORY DATA

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards have relatively broad target base

Consumers appreciate convenience

Integration across transportation systems boosts closed loop pre-paid cards

COMPETITIVE LANDSCAPE

Diversification of acceptance boosts transportation cards

Suica working on mobile capability

Rakuten brings payment operations under one subsidiary

CATEGORY DATA

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

HEADLINES

PROSPECTS

Store cards sees contraction in terms of card numbers and transaction value

Issuers shift to co-branded credit cards with attractive loyalty programmes

Persistent presence despite ongoing decline

COMPETITIVE LANDSCAPE

No new store cards being issued

Department stores’ travails negatively impact store cards

Takashimaya’s lead founded on considerable cardholder base

CATEGORY DATA

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

Period of transformation

Expanding cashless payment to small merchants

Security concerns remain an important issue

Loyalty programmes and reward schemes prove an important competitive tool

Numerous growth drivers set to maintain expansion despite obstacles