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Country Report

Debit Transactions in

Debit Cards in Japan

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Financial cards, including debit cards, benefitted from the popularity of the government’s points-back campaign for cashless payments that was running in 2019-2020. Consumers were able to earn rebates of 2% or 5% on purchases through points built up by using non-cash payment methods.

Non-cash payments also driven by hygiene reasons during the pandemic

As consumers and retailers looked to minimise the infection risk during the COVID-19 pandemic, this moved them away from using cash for hygiene reasons. Many consumers, who had previously only operated in a cash-only environment, started incorporating non-cash payment methods for the first time, while others were using them more frequently in their daily lives, for example when grocery shopping.

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

Debit cards is still something of a niche area in the financial cards and payments market in Japan. This is because many consumers in Japan usually choose to pay off the full loan amount on their credit card each month, so that they do not need to worry about interest rates on unpaid amounts, enabling them to use their credit card almost as if it is a debit card.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Debit Transactions industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Debit Transactions industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Debit Transactions in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Debit Transactions in Japan?
What are the major operators and issuers in Japan?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Debit Transactions in Japan, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

2020 IMPACT

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Government’s aim of a cashless society drives credit card use

Credit cards also being driven by consumers seeing cash as unhygienic during the pandemic

Consumers reluctant to buy big-ticket items or to rack up any more debt in 2020

RECOVERY AND OPPORTUNITIES

Loyalty programmes support the popularity of credit cards

E-commerce and mobile payments expanding the usage occasions for credit cards

Government actively encouraging the use of non-cash payments

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Non-cash payments also driven by hygiene reasons during the pandemic

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

RECOVERY AND OPPORTUNITIES

Further growth expected for debit cards over the forecast period

Cash will continue to generate competition for debit card payments...

...as will other financial cards and new concepts like digital payments

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Government’s rebate scheme for use of non-cash payments provides some momentum for pre-paid cards

Pre-paid cards an ideal replacement for “unhygienic” cash payments

Pre-paid cards hit by the general drop in consumer spending as well as less use of transportation

RECOVERY AND OPPORTUNITIES

Pre-paid cards will continue to be popular for small-value payments

Credit cards offer better loyalty programmes than pre-paid cards

Pre-paid cards moving into the mobile payments arena

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Open Loop Pre-paid Cards Transactions 2015-2020
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 57 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 58 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 59 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 60 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Pre-paid Cards Transactions 2020-2025
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Store cards already on a downward trajectory prior to the COVID-19 outbreak

Lack of new cards and department stores’ struggles negatively impact store cards

Closure of department stores during the state of emergency period hits store card usage

RECOVERY AND OPPORTUNITIES

Gradual disappearance of store cards expected...

...but it will not happen during the forecast period

Using one’s store card via Zoom

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2015-2020
Table 78 Store Cards Transactions 2015-2020
Table 79 Store Cards in Circulation: % Growth 2015-2020
Table 80 Store Cards Transactions: % Growth 2015-2020
Table 81 Store Cards: Number of Cards by Issuer 2015-2019
Table 82 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 83 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 84 Forecast Store Cards Transactions 2020-2025
Table 85 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 86 Forecast Store Cards Transactions: % Growth 2020-2025

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Loyalty programmes and reward schemes remain popular among Japanese consumers

What next for consumer payments?

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2015-2020
Table 88 Number of ATMs: Units 2015-2020
Table 89 Value Lost to Fraud 2015-2020
Table 90 Card Expenditure by Location 2020
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 92 Domestic versus Foreign Spend 2020

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 94 Financial Cards by Category: Number of Accounts 2015-2020
Table 95 Financial Cards Transactions by Category: Value 2015-2020
Table 96 Financial Cards by Category: Number of Transactions 2015-2020
Table 97 Consumer Payments by Category: Value 2015-2020
Table 98 Consumer Payments by Category: Number of Transactions 2015-2020
Table 99 M-Commerce by Category: Value 2015-2020
Table 100 M-Commerce by Category: % Value Growth 2015-2020
Table 101 Financial Cards: Number of Cards by Issuer 2015-2019
Table 102 Financial Cards: Number of Cards by Operator 2015-2019
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 106 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 107 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 108 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 109 Forecast Consumer Payments by Category: Value 2020-2025
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 111 Forecast M-Commerce by Category: Value 2020-2025
Table 112 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Debit Cards in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Non-cash payments also driven by hygiene reasons during the pandemic

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Japan - Category analysis

Charge Cards in Japan - Company Profile

2020 IMPACT

Credit Cards in Japan - Category analysis

Credit Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Government’s aim of a cashless society drives credit card use

Credit cards also being driven by consumers seeing cash as unhygienic during the pandemic

Consumers reluctant to buy big-ticket items or to rack up any more debt in 2020

RECOVERY AND OPPORTUNITIES

Loyalty programmes support the popularity of credit cards

E-commerce and mobile payments expanding the usage occasions for credit cards

Government actively encouraging the use of non-cash payments

CATEGORY DATA

Debit Cards in Japan - Category analysis

Debit Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Non-cash payments also driven by hygiene reasons during the pandemic

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

RECOVERY AND OPPORTUNITIES

Further growth expected for debit cards over the forecast period

Cash will continue to generate competition for debit card payments...

...as will other financial cards and new concepts like digital payments

CATEGORY DATA

Pre-Paid Cards in Japan - Category analysis

Pre-Paid Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Government’s rebate scheme for use of non-cash payments provides some momentum for pre-paid cards

Pre-paid cards an ideal replacement for “unhygienic” cash payments

Pre-paid cards hit by the general drop in consumer spending as well as less use of transportation

RECOVERY AND OPPORTUNITIES

Pre-paid cards will continue to be popular for small-value payments

Credit cards offer better loyalty programmes than pre-paid cards

Pre-paid cards moving into the mobile payments arena

CATEGORY DATA

Store Cards in Japan - Category analysis

Store Cards in Japan - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Store cards already on a downward trajectory prior to the COVID-19 outbreak

Lack of new cards and department stores’ struggles negatively impact store cards

Closure of department stores during the state of emergency period hits store card usage

RECOVERY AND OPPORTUNITIES

Gradual disappearance of store cards expected...

...but it will not happen during the forecast period

Using one’s store card via Zoom

CATEGORY DATA

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Loyalty programmes and reward schemes remain popular among Japanese consumers

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER