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Digital Landscape

Market research on digital landscape, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital consumer and digital commerce habits globally.

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Strategy Briefing

Strategy Briefing

Digital Innovators: Digitally Native Brands Move Offline

Nov 2019

As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Blockchain

Oct 2019

As the hype around blockchain grows, businesses are recognising its potential to become the next market disruptor. Promising fraud protection and traceability, it revolutionises the supply chain and opens a new era of digital identification. As with ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Augmented Reality/Virtual Reality

Aug 2019

Once considered fringe technologies, augmented reality and virtual reality are quickly gaining in practicality. The ubiquity of smartphones has enabled widespread AR usage among consumers, while VR hardware has become increasingly affordable. ...

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Country Report

Country Report

Digital Landscape in Saudi Arabia

Jul 2019

Saudi Arabia is looking to be the first country in the MENA region to launch 5G, following its National Transformation Plan and Saudi Vision 2030, which aim to advance technologies such as virtual reality, robotics, smart cities initiatives etc, ...

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Country Report

Country Report

Digital Landscape in the United Arab Emirates

Jul 2019

The United Arab Emirates continues to lead emerging markets in digital connectivity. At the end of the review period, the country was the highest ranking emerging economy country on the Digital Connectivity Index, ranking second on the Connected ...

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Strategy Briefing

Strategy Briefing

What Asia Can Teach the Rest of the World About Digitally Inspired Commerce

Jul 2019

No region illustrates the emergence of the digital consumer better than Asia Pacific. The expansion of connectivity has rewired life for the region’s newly connected consumers, with these consumers embracing the ubiquity of the device more so than ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Social Media

Jul 2019

Social Media platforms enable users to stay connected with friends, family and people with similar interests. This briefing includes profiles on Facebook, Facebook Messenger, Instagram, LinkedIn, Pinterest, Skype, Snapchat, Twitter, WhatsApp, ...

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Country Report

Country Report

Digital Landscape in South Korea

Jul 2019

As South Korea ranks second following Australia in the 2018 digital consumer index published by Euromonitor, the country remains one of the most important digital consumer markets in the world. Infrastructure for the internet and its broadband ...

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Country Report

Country Report

Digital Landscape in Germany

Jul 2019

Despite Germany’s long-standing leading position in Europe regarding numerous economic indicators, its digital infrastructure has fallen behind in comparison with other EU countries. While home connectivity - linked to fixed broadband infrastructure ...

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Country Report

Country Report

Digital Landscape in Australia

Jun 2019

2018 saw PCs remain the preferred device among Australian digital consumers. The main reason for this is that PCs are perceived as the most secure devices for engaging with e-commerce, especially in comparison with mobile devices such as tablets and ...

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Country Report

Country Report

Digital Landscape in the Philippines

Jun 2019

The Department of Information and Communications Technology (DICT) was formed in the Philippines in 2016. With the Philippines comprising over 7,000 islands, establishing basic connectivity is clearly a challenge. The government’s lack of strong ...

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Country Report

Country Report

Digital Landscape in China

Jun 2019

After years of infrastructure development, household ownership of broadband internet connection reached 82.0% by June 2018, up from 72.5% in September 2017, according to the quarterly report from Broadband Development Alliance in China, whose members...

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Country Report

Country Report

Digital Landscape in Thailand

Jun 2019

Digital connectivity in Thailand has been developed by Thailand’s government and private network providers to serve increasing consumer internet usage. Since 2017, the government has been promoting the Thailand 4.0 campaign to use innovation and ...

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Country Report

Country Report

Digital Landscape in Spain

Jun 2019

Spain is among the most digitally advanced countries in Western Europe. The country has high mobile internet penetration. 3G coverage is at almost 100% of the population and around 85% have 4G coverage. In terms of 5G development, Spain strives to be...

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Country Report

Country Report

Digital Landscape in France

Jun 2019

While the deployment of 4G is still not complete in France, the race towards 5G, dubbed “the network of tomorrow”, had already started in much of Europe by the end of 2017. With a promised download speed of 10Gbits per second, the 5G network will ...

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Country Report

Country Report

Digital Landscape in Poland

Jun 2019

According to Euromonitor International’s Digital Consumer Index, Poland ranks 31st out of the 50 markets covered, occupying a weaker position than similar Eastern European countries such as the Czech Republic, Slovakia and Hungary. The weak state of ...

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Country Report

Country Report

Digital Landscape in Indonesia

Jun 2019

Indonesia is the fastest growing country globally in terms of the number of internet users, with three times the global average growth. In accordance with the government’s vision to place Indonesia as the largest digital economy in Southeast Asia by ...

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Country Report

Country Report

Digital Landscape in India

Jun 2019

The availability of cheap and fast mobile data plans has surged since Reliance Jio launched sevices in 2016. The company has spread its network not just in large cities but also in many smaller towns and has witnessed a sharp increase in its ...

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Country Report

Country Report

Digital Landscape in Italy

Jun 2019

Starting from July 2018, the Italian government opened bids for telco companies, universities and other research institutions to take part in the development of 5G. With a total of EUR6.5 billion planned investments to be deployed between 2018 and ...

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Country Report

Country Report

Digital Landscape in Turkey

Jun 2019

The country’s large young population with high awareness and receptivity of new technological services and developments continues to remain an important push factor for further investments in digital landscape infrastructure. This consumer segment ...

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