Digital Landscape

German consumers are known for their relatively cautious and conservative behaviour when it comes to the adoption of new products, with this also true of the German digital consumer. The headway of Germany’s digital landscape thus relies not only on…

Canadian consumers have come to rely on the internet for a wider range of services than ever in 2020 as a result of the pandemic. The crisis has fast-forwarded digital adoption in Canada, changing how Canadians work, entertain themselves, study and…

By 2024, the Russian government intends to transform the digital landscape across key sectors. RUB1.7 trillion will be invested in this Digital Economy project, which commenced in 2019. One of the most important objectives is to develop a regulatory…

With internet users increasing at double-digit rates each year, internet penetration in Brazil grew consistently over the last decade. As most of the digital inclusion in the country was carried out via the widespread adoption of smart devices, such…

One of the most important considerations for all players active in Mexico’s digital landscape is the widespread scepticism and mistrust about the security and safety of online payments that subsists among the population. This has led many of the…

July 2020 marked the official launch of Taiwan’s 5G mobile telecommunications network. To improve consumer awareness of the advantages of 5G and improve uptake of the new network, the country’s leading mobile telecommunications operators erected…

Spain remained one of the most advanced countries in Western Europe for digital technologies at the end of the review period. The country has high mobile internet penetration, with the population benefiting from almost 100% 3G coverage and…

From mid-March until mid-May 2020, and again in the Autumn of 2020, consumers in France were subject to strict national lockdown measures. This meant that French consumers were confined to their homes – either alone or with their families – for long…

Japan’s data privacy laws became stricter following the 2020 amendment to Japan’s data protection law (the Act on the Protection of Personal Information), although the amendment will not be enforced until April 2022. The amendments have increased the…

Young adults are main drivers of digitisation. These are particularly numerous in Turkey, where the median age stood at 32 in 2020. These tend to be more aware of technological innovations like new payment methods and more receptive to them, which is…

In 2020, as offices closed for extended periods of time, either by government mandate or at businesses’ discretion, due to COVID-19, companies requested that their staff work remotely from home. According to local internet service providers (ISPs) in…

The potential for developing a strong digital economy in Indonesia is massive, however this potential cannot be realised without the necessary Information and Communication Technology (ICT) infrastructure in all regions of Indonesia. The country is…

During the COVID-19 pandemic, consumers faced strict limitations on their freedom of movement as the government imposed lockdown measured to curb the spread of the novel COVID-19 virus in Thailand. These measures included the closures of schools for…

Over the course of 2020, competition among Australia’s already highly competitive next-generation mobile communications networks continued to intensify as the rollout of new technologies and the promise of greatly enhanced functionality drove…

The weak state of the digital landscape is reflected in the country’s position in the EU’s Digital Economy and Society Index 2019, in which Poland ranks 25th out of the 28 EU Member States, slipping from 24th in 2018. In 2020, however, Poland’s…

On average, internet users in Colombia spend approximately nine hours per day in front of a screen, primarily using social networks and watching TV. Music and video games are also an important feature of the digital landscape in Colombia. Internet…

The COVID-19 sanitary crisis, and the consequent closure of schools and offices, drove individuals to home internet connections, highlighting the actual speeds offered by internet providers and the lower quality presented by some of them in terms of…

The digital landscape is set to modify the overall customer and retailer experience in Italy over the forecast period. For example, the digital channel will allow businesses to develop a better understanding of their customers, through the use of…

Limited access to the internet continues to present problems to people living in many of India’s rural areas. While the issues presented by limited internet access were not seen as particularly urgent or crucial prior to 2020, the onset of the…

In 2020, Sweden was one of the leading European countries when it came to utilising opportunities created by digitalisation. According to The Digital Economy and Society Index (DESI) 2020, Sweden was ranked second, with the DESI using five indicating…