Digital Landscape

Market research on digital landscape, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital consumer and digital commerce habits globally.

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in ...

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Country Report

Digital Landscape in Germany

Jun 2020

While Germany already ranks relatively high in terms of digital landscape, there is still considerable upgrade in terms of infrastructure needed in order to stay competitive and improve the country’s digital readiness, and chief to this objective is ...

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Digital Landscape in South Korea

May 2020

South Korea is one of the top countries in terms of digital connectivity, with internet users accounting for more than 95% of the population and 100% of mobile phones with internet access, which makes the country one of the most important digital ...

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Digital Landscape in Singapore

May 2020

4G services have been widely adopted by consumers and face rising expectations in terms of value and quality. In Q4 2019, The Infocomm Media Development Authority (IMDA) launched a Call for Proposal to facilitate the roll-out of 5G mobile networks by...

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Digital Landscape in Brazil

May 2020

Brazil, as with many other emerging economies, has seen widespread adoption of the internet over the last decade, with internet penetration increasing at double-digit percentage points. What was in the past a novelty, has become normal and access to ...

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Digital Landscape in Colombia

May 2020

The development of Colombia’s digital landscape represents a strategic and tactical attempt on the part of numerous private and public stakeholders to improve productivity and support the ongoing development of the country’s economy. Among both ...

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Digital Landscape in Turkey

May 2020

The country’s large young population with high awareness of and receptivity to new technological services and developments continues to remain an important driver of the digital landscape, persuading industry players to make further investments in ...

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Digital Landscape in India

May 2020

Towards the end of the review period, India’s digital landscape experienced strong growth and development. Among the major reasons for this are the major improvements being seen in internet connectivity as the country’s telecommunications ...

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Digital Landscape in Sweden

May 2020

In 2019, Sweden continued to be one of the European leaders in digital connectivity. Almost all Swedes are using the internet on a regular basis. Swedish businesses, big or small, are actively adopting new technologies such as cloud solutions into ...

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Digital Landscape in Russia

May 2020

By 2024, the Russian government intends to have implemented a comprehensive transformation of the digital landscape across key economic and social areas. The “Digital Economy” special national project was developed for the 2019-2024 period with total...

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Digital Landscape in Canada

May 2020

One of most connected countries in the world, Canada has an internet penetration rate above 90%. The internet has become an indispensable part of Canadians’ lives, with almost 90% of users connecting to the internet every day. Having access to ...

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Digital Landscape in Spain

May 2020

At the end of the review period, Spain remained one of the most advanced countries in Western Europe for digital technologies. The country has high mobile internet penetration, with the population benefiting from almost 100% 3G coverage and ...

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Digital Landscape in Mexico

May 2020

Recent years have seen very strong growth in consumer interest in online streaming services in Mexico. YouTube in particular has become very popular and the video streaming social media platform has now surpassed Facebook in terms of usage. ...

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Digital Landscape in the US

May 2020

The expansion of 5G service remains a major talking point in the telecommunications industry. The excitement over the tremendously fast speeds offered by 5G technology is balanced out by the challenges associated with the significant amount of ...

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Digital Landscape in Japan

May 2020

Japan is working to be an early adopter of 5G mobile internet connectivity, initially planning to introduce the technology by the 2020 Tokyo Olympics as it sought to use the global spectacle to showcase its expertise and leadership in the development...

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Digital Landscape in Taiwan

May 2020

At the end of the review period, Taiwan remained a global leader in terms in the number of internet users, smartphone penetration and the daily use of the internet. A major reason for the country’s leading position in internet use is that Taiwan has ...

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Digital Landscape in France

May 2020

France had 52.9 million internet users in February 2020, or 84.4% of French people aged two and over, according to figures from Médiamétrie, representing a marginal 0.2-pecentage-point increase over a year earlier. On average, 45.3 million people are...

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Digital Landscape in Thailand

May 2020

Thailand’s digital landscape has seen strong development in recent years. This is being underpinned mainly by infrastructure development programmes, which have increased the coverage of the country’s broadband and mobile internet connections. In ...

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Digital Landscape in South Africa

May 2020

2019 was a controversial year for South Africa’s digital landscape. The controversy stemmed from the South African government’s withdrawal of the proposed 2018 Amendment to the Electronic Communications Bill, which aimed to replace telecoms ...

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Digital Landscape in Italy

May 2020

Mobile proximity growth set to grow on the back of Italy’s new cashless legislation introduced at the end of 2019. This was among the government’s key measures to counteract tax evasion and drastically reduce cash transactions across small ...

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