Digital Landscape

Market research on digital landscape, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital consumer and digital commerce habits globally.

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Strategy Briefing

Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Last Mile Delivery Platforms

Sep 2020

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to attain profitability remain. This briefing includes an overview of trends in last ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Social media

Sep 2020

Social media platforms enable users to maintain personal connections and share content easily through scalable communication worldwide. Platforms are expanding and changing to better serve demands of new users and add value to their services. ...

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Strategy Briefing

Strategy Briefing

Five Digital Shopping Trends Surging due to the Coronavirus

Aug 2020

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with ...

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Strategy Briefing

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jul 2020

Digital wallets have widely disrupted the payments industry and new innovative products and services continue to launch. A rising digitally adept generation and speed and convenience demanded by consumers have resulted in rapid advancements of ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in ...

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Strategy Briefing

Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes, ...

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Country Report

Country Report

Digital Landscape in Germany

Jun 2020

While Germany already ranks relatively high in terms of digital landscape, there is still considerable upgrade in terms of infrastructure needed in order to stay competitive and improve the country’s digital readiness, and chief to this objective is ...

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Strategy Briefing

Strategy Briefing

Digital Innovators: Augmented Reality and Virtual Reality

Jun 2020

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry ...

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Country Report

Country Report

Digital Landscape in South Korea

May 2020

South Korea is one of the top countries in terms of digital connectivity, with internet users accounting for more than 95% of the population and 100% of mobile phones with internet access, which makes the country one of the most important digital ...

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Country Report

Country Report

Digital Landscape in Singapore

May 2020

4G services have been widely adopted by consumers and face rising expectations in terms of value and quality. In Q4 2019, The Infocomm Media Development Authority (IMDA) launched a Call for Proposal to facilitate the roll-out of 5G mobile networks by...

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Country Report

Country Report

Digital Landscape in Brazil

May 2020

Brazil, as with many other emerging economies, has seen widespread adoption of the internet over the last decade, with internet penetration increasing at double-digit percentage points. What was in the past a novelty, has become normal and access to ...

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Country Report

Country Report

Digital Landscape in Colombia

May 2020

The development of Colombia’s digital landscape represents a strategic and tactical attempt on the part of numerous private and public stakeholders to improve productivity and support the ongoing development of the country’s economy. Among both ...

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Country Report

Country Report

Digital Landscape in Turkey

May 2020

The country’s large young population with high awareness of and receptivity to new technological services and developments continues to remain an important driver of the digital landscape, persuading industry players to make further investments in ...

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Country Report

Country Report

Digital Landscape in India

May 2020

Towards the end of the review period, India’s digital landscape experienced strong growth and development. Among the major reasons for this are the major improvements being seen in internet connectivity as the country’s telecommunications ...

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Country Report

Country Report

Digital Landscape in Sweden

May 2020

In 2019, Sweden continued to be one of the European leaders in digital connectivity. Almost all Swedes are using the internet on a regular basis. Swedish businesses, big or small, are actively adopting new technologies such as cloud solutions into ...

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Country Report

Country Report

Digital Landscape in Russia

May 2020

By 2024, the Russian government intends to have implemented a comprehensive transformation of the digital landscape across key economic and social areas. The “Digital Economy” special national project was developed for the 2019-2024 period with total...

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Country Report

Country Report

Digital Landscape in Canada

May 2020

One of most connected countries in the world, Canada has an internet penetration rate above 90%. The internet has become an indispensable part of Canadians’ lives, with almost 90% of users connecting to the internet every day. Having access to ...

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Country Report

Country Report

Digital Landscape in Spain

May 2020

At the end of the review period, Spain remained one of the most advanced countries in Western Europe for digital technologies. The country has high mobile internet penetration, with the population benefiting from almost 100% 3G coverage and ...

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Country Report

Country Report

Digital Landscape in Mexico

May 2020

Recent years have seen very strong growth in consumer interest in online streaming services in Mexico. YouTube in particular has become very popular and the video streaming social media platform has now surpassed Facebook in terms of usage. ...

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