Free-range and cage-free eggs are yet to see significant demand, as Japanese consumers have little interest in and awareness of the origin of eggs and animal welfare. This is because Japanese consumers view eggs as relatively safe products, given that they are required to pass through safety tests and are domestically produced.
Sustainable consumption is slowly gaining momentum amongst retailers and manufacturers in Japan. As the government is taking active sustainability initiatives, such as releasing a new plastic resource recycling promotion law to reduce 12 kinds of disposable plastic products at convenience stores, retailers and restaurants, many companies in Japan are joining the movement by incorporating sustainable targets into their business plans.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.See All of Our Definitions
This report originates from Passport, our Eggs research and analysis database.
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