Eggs is a relatively mature category of fresh food with consumers already having a well-established habit of consuming eggs on a regular basis. Nevertheless, the category can still be impacted by forces such as bird flu in 2017 when consumers were concerned about the risks of contracting the disease through infected poultry or eggs.
The gain in share via retailing was unable to compensate for losses incurred through lockdown of the foodservice and institutional channels, which experienced significant slumps in their volume sales in 2020. Sales via schools were heavily impacted as they had to close for a much longer period, only being allowed to reopen in late May.
Changes stimulated by lockdown implemented during the pandemic could potentially have a longer-term impact on channel distribution in 2021. The trend towards home cooking is set to endure throughout 2021 as consumers will come to enjoy spending more time at home, while others will remain fearful of the virus.
The leading players in this industry quickly resumed production and explored e-commerce in 2020. There was a particular focus on building new broiler, duck, egg and chicken projects.
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This report originates from Passport, our Eggs research and analysis database.
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